1. Stephanie Caruso, Paige Mullen, Brett
Peters, Mari Stroh

2. Agenda
● Foursquare and its use in B2B
● Activity round 1
● Industries that use Foursquare
● Activity round 2
● Benefits, challenges, and success of Foursquare
● The future
● Activity round 3
● Questions

3. What is Foursquare?
● Location-based social media app
● Makes ‘checking in’ a game
● Become the ‘mayor.’
● Earn points, badges and specials
http://vimeo.com/35640651

4. In B2B
Foursquare Businesses Customers

5. Activity Round 1
DA ROOLZ:
● Three 60 second rounds
● ‘Check in’ by writing your name as many
times as you can
● Cannot ‘check in’ twice in a row
● The winner has the most check ins, and will
be the ‘mayor’ of each location

6. In B2B Industries
• Hotel
o Applications of foursquare already exist
o Creative Promotions
o List of nearby attractions to engage with guests
● Retail
○ Drive awareness and foot-traffic  sales
○ Chance to win tickets to Fashion Week
• Food & Beverage
o Discover new restaurants
o GrubHub
• Entertainment

7. Industry Spotlight
• VH1 uses Foursquare for Save the Music
in 2011
• Fans that follow VH1 could earn a limited
edition Save the Music badge for
checking into any music venue
• 35,000 users unlocked the badge

8. Business Application Examples
• Walgreens
o $1,000 gift card giveaway
o 500 tips
“Marketer’s dream - it is measurable and drove customers to the store” - Adam
Kmiec, Walgreens head of social media
• Redbox
o Free Movie Monday promotion
• Pepsi
o Pepsi Summer Fun badge
o World Series tickets or other prizes
o Brand Awareness

9. Activity Round 2
Let’s go again! You know what to do.
Ready? Set. Go.

10. Benefits & Challenges
Benefits:
• Positive WOM
• Get people in the door
• Hear tips and reviews
from customers
• Unique content and
Pictures
• Create business buzz
through competition
Challenges:
• Lack of involvement,
low user rates
• People “Don’t get it”
• Not concrete results

11. Tracking Success
• Increased Positive WOM
• By signing up for Foursquare’s free
merchant platform, it includes access to your
venue stats dashboard that lets you track
your customer foot traffic over time.
o Business Analytics

12. Future Trends
• Groupon → Specials and discounts
• Grubhub → Home delivery
• Night flyer → Nightlife promotions and specials
• App Collaboration
• Check-in based incentives (coupons)
o Increase sales
o Gets people in the door
o Check-in act as WOM

13. Activity Final Round
Go big or go home. This one is for all the
marbles.

14. Conclusion
● The essence of Foursquare is its promotions, making it
an idea avenue for businesses
● It was built to help businesses enter the conversation
that consumers are already having
● Foursquare has expanded its B2C applications, but still
has a long way to go before it masters B2B use

15. Thank you
Questions