13. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
ETC.
BEHAVIOUR
INTERESTS
FRIENDS (INTERESTS)
LOCATION
DEMOGRAPHY
ETC.
NEWS
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
AGGREGATORS
14. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
ETC.
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
NEWS
NEWS BASED ON
YOUR INTERESTS
NEWSYOUR FRIENDS
HAVE READ
NEWS PEOPLE LIKE
YOU HAVE READ
LOCAL NEWS
WORLD NEWS
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
AGGREGATORS
BEHAVIOUR
FRIENDS (INTERESTS)
15. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
TV
BEHAVIOUR
FRIENDS (INTERESTS)
16. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
SHOWSYOUR FRIENDS
WATCHED
MOVIES + SHOWS BASED
ONYOUR INTERESTS
MOVIES + SHOWSYOUR
FRIENDS SAVED FORYOU
MOVIESYOUR FRIENDS
WATCHED
POPULAR MOVIES + SHOWS
INYOUR NEIGHBOURHOOD
TV
BEHAVIOUR
FRIENDS (INTERESTS)
17. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
PRODUCTS PEOPLE LIKE
YOU BOUGHT
PRODUCTS BASED ON
YOUR INTERESTS
PRODUCTSYOUR FRIENDS
MARKED FORYOU
PRODUCTSYOUR FRIENDS
LIKED/BOUGHT
POPULAR PRODUCTS IN
YOUR NEIGHBOURHOOD
eCommerce
BEHAVIOUR
FRIENDS (INTERESTS)
18. 3RD PARTY
SERVICES + DATA
FACEBOOK
TWITTER
GOOGLE
LOYALTY CARDS
AGGREGATORS
ETC.
ANY EXISTING OR
PROSPECTIVE
CUSTOMER
INTERESTS
LOCATION
DEMOGRAPHY
ETC.
INDIVIDUALLY
PERSONALISED PACKAGING
DEALS/COUPONS BASED
ONYOUR INTERESTS
DEALS/COUPONS BASED
ONYOUR LOYALTY
INDIVIDUALLY
HIGHLIGHTED ITEMS
POPULAR PRODUCTS IN
YOUR NEIGHBOURHOOD
Offline shop
BEHAVIOUR
FRIENDS (INTERESTS)
59. A NETWORK OF EVERYONE +
EVERYTHING, EVERYWHERE.
A FUTURE OF EXPONENTIALLY
INCREASING INFORMATION.
PRODUCTS AS DYNAMICALLY
CHANGING SYSTEMS.
BEHAVIOURAL BASED MARKETING +
PERSONAL COMMUNICATION.