This lecture about the formative years of Digital Interactive Design (1980 - 2020) by Anne Marleen Olthof provides an overview of digital product innovation throughout the past 40 years. It explains the most important historical events, its impact on society and provides insight in internet technology in general. It takes a step forward by explaining the most important emergent technologies and essential purposes for the future.
duration: 100 minutes
date: October 5th, 2021
location: Online CMD Amsterdam
This lecture is part of the undergraduate course 'Design History' at Communication and Multimedia Design Amsterdam. This course offers a historical perspective on the development of digital interactive design, art and product design, from the end of the 19th century up till the beginning of the 21st century. We explain both digital and non-digital products and explain art movements throughout the 20th century. A visit to the Teylers Museum and Stedelijk Museum Amsterdam are included in this course.
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State of Love & Trust? | The formative years of Digital Interactive Design (1980 - 2020)
1. State of Love & Trust?
#digital #revolution #disruption
1980 - 2020
anne marleen olthof a.m.olthof@hva.nl
2. State of Love and Trust?
as I busted down the pretext
https://youtu.be/N8r_anyZERw
Titel verklaring
3. Video Game War of TV war
Dot Com Bubble
CEO tech leadership
(Elon Musk, Steve Jobs, Sundar Pichai, Jeff
Bezos, Mark Zuckerberg, Bill Gates, Tim
Cooke)
9/11
How does internet work?
The Pirate Bay & Napster
Arabische Lente
Farmers Online in Afrika
Mobile First
4e industriele revolutie
Cambridge Analytica - Christoper Wylie
Trump & twitter
Fake News
Wikileaks & Anonymous
State of Love and Trust?
80s Form follows illusion
90s Form follows feature
00s Form follows digital
10s Form follows data
20s Form follows HUMAN?
BEGRIPPEN OM TE SKETCHNOTEN
"There is no such thing as society" - Margaret Thatcher
Conservative Politics
Back to the Future
MTV
Game Boy
Memphis
The Design of Everyday Things - Don Norman
Hakkuhbar - Gabbertje
Sleeping Satellite
Digitale Stad Amsterdam
Wayback Machine Internet Archive
Millenium Bug
Berlijnse Muur
4. event #1 Oil crisis 70s
event #2 Berlin Wall 1989
events #3 Dot-com bubble 90s
events #4 September 11, 2001
events #5 Pandemic NOW
5. ~ 90s ~ form follows feature
~ 00s ~ form follows
State of Love & Trust?
~ 80s~ form follows illusion
~ 10s ~ form follows data
digital
data
~ 20s ~ form follows HUMAN?
6. ~ 80s~ form follows illusion
Conservative Politics
Synthesizer & Video Games
Berlin Wall
Computer-Aided Design
9. “There is no such thing as society.”
https://www.telegraph.co.uk/news/politics/margaret-thatcher/11313380/Margaret-Thatcher-conducted-covert-war-against-BBC.html
Margaret Thatcher
Prime Minister 1979-1990 & leader of the
Conservative Party, United Kingdom
(nickname: The Iron Lady)
Popularity moves from Labour to Conservatives during winter of discontent.
10. Ontwerpgeschiedenis
The Punk Scene 80s
Paradiso Amsterdam
Max Natkiel
Amsterdam Vivienne Westwood
London
“The Lost Generation”
Ruud Lubbers becomes prime
minister in the Netherlands
(1982 - 1994).
High unemployment among recent
graduates and job seekers. Many
young people on government
allowance.
DO IT YOURSELF
youth culture.
24. https://newwave.tech/blog/industrie-4-0/
The first mobile phone call –
from Michael Harrison to his
father, Sir Ernest Harrison, the
first Chairman of Vodafone –
was made on this contraption
on 1 January, 1985 from
Parliament Square in London.
27. What we may be witnessing, is not just the end of the Cold War, or the passing of a particular
period of postwar history, but the end of history as such: that is, the end point of mankind’s
ideological evolution and the universalization of Western liberal democracy as the final
form of human government.” - Francis Fukuyama (The End of History essay, 1989)
event #2 Berlin Wall 1989
28. ~ 80s~ form follows illusion
Conservative Politics
Synthesizer & Video Games
Berlin Wall
Computer-Aided Design
30. ~ 90s ~ form follows feature
analog - digital
man - machine reciprocity
hedonism?
globalisation, deregulation & liberalisation
https://youtube.com/watch?v=LLs-JP5FGAg
32. The End of History - Fukuyama (1989)
https://www.ripleys.com/weird-news/berlin-wall/?ref=suggestedpost
33. “What made the 1990s feel like
the 1990s?
It wasn’t just MTV’s all-weekend Madonnathons,
grungewear and the theme song from “Friends.”
At the very least, in North America and Europe,
the 1990s possessed a sense of happiness
that seems long vanished. Money still generated
money.
Computers were becoming
fast easy and cheap, and
with them came a sense
equality for everyone.
Things were palpably
getting better everywhere.
History was over and it felt
great.”
https://www.history.com/news/1990s-the-good-decade
35. Schitterende hoogmoed in de jaren ‘90
“Met de Val van de Muur lijkt het in de wereld voor altijd goed te gaan, ook in Nederland. Het
nieuwe decennium wordt uitbundig gevierd met houseparty’s in de RoXY, bungeejumpen
vanaf hoge torens en luxe vakanties in St. Tropez. De welvaart neemt een hoge vlucht; iedereen
heeft geld. Om aandelen te kopen bijvoorbeeld. Want heel Nederland begeeft zich op de
beurs om te investeren in grote bedrijven of in nieuwe ontwikkelingen als internet.
Ook het politieke landschap lijkt rust en vooruitgang uit te stralen met acht jaar Paars.
In Nederland schittert de hoogmoed, want terwijl alles lijkt te zweven, groeit ongemerkt een
onbehagen in de samenleving dat uiteindelijk leidt tot een diepe val.”
- Andere Tijden (https://www.anderetijden.nl/aflevering/58/Schitterende-hoogmoed-in-de-jaren-90)
1999
36. https://www.youtube.com/watch?v=S1vFE-lbzPg
https://www.ukessays.com/essays/media/gulf-war-was-a-perfect-television-war-media-essay.php
Gulf War Was A Perfect
“Television War”.
The Gulf War was understood by Paul Virilio
(2002) also as a turning point in history. He
called it the first information war of images,
media-staged event or the first electronic war in
the form of televised series, broadcast live by
satellite. The difference is that Virilio accepted
the idea that the war really had taken place, but
it moved to the “fourth front” of communication
weapons and instant information.
1990 - 1991
Video Game War
39. Have we lost what it takes to advance?
Have we peaked too soon?
If the world is so green
Then why does it scream under a blue moon
We wonder why
If the earth's sacrificed
For the price of it's greatest treasure
MAN - MACHINE
The changeover from all ANALOG recording to
mostly DIGITAL recording during the late 90’s
brought with it lots of bias, superstition and just
plain ignorance.
Sleeping Satellite
40. EyePhone - VPL Research
(Jaron Lanier)
https://flashbak.com/jaron-laniers-eyephone-
head-and-glove-virtual-reality-in-
the-1980s-26180/
Chad Leeper of Hewlett-Packard shows how
movements of his hand, recorded by fiber-
optics and sensors on his glove, are used in
a Sim Graphics virtual reality system to
control motions of the image of an
astronaut on the computer monitor at right
during a demonstration at the Siggraph
computer graphics conference in Boston on
July 31, 1989.
42. Have we lost what it takes to advance?
Have we peaked too soon?
If the world is so green
Then why does it scream under a blue moon
We wonder why
If the earth's sacrificed
For the price of it's greatest treasure
1995
44. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
Wayback machine CMD
1997
45. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
De Digitale Stad Amsterdam
1994
De Digitale Stad (De Digitale Stad, DDS)
begon als een vrij initiatief van cultureel
centrum De Balie en Hack-Tic (wat later
internetprovider XS4ALL werd) in
Amsterdam. Voor het eerst was
internettoegang beschikbaar voor een grote
groep Amsterdammers: alleen al in het
eerste halfjaar werden 100.000 gebruikers
genoteerd! Modems waren snel uitverkocht
in en rond Amsterdam. Het was de eerste
online internetgemeenschap die tot stand
kwam.
Marleen Stikker was voorzitter van DDS en
werd ook wel de 'burgemeester' van de
virtuele stad genoemd.
2020
48. A boy band is loosely defined
as a vocal group consisting of
young male singers, usually in
their teenage years or in their
twenties at the time of
formation, singing love songs
marketed towards young
women.
49. A boy band is loosely defined
as a vocal group consisting of
young male singers, usually in
their teenage years or in their
twenties at the time of
formation, singing love songs
marketed towards young
women.
1998
50.
51. The chick was a hit because her body was boomin'
Gold, pearls, rubies, crazy diamonds
Nothin' she ever wore was ever common
Her dates, heads of state, men of taste
Lawyers, doctors, no one was too great for her to get with
Or even mess with, the Prez she says was next on her list
And believe me, you, it's as good as true
There ain't a man alive that she couldn't get next to
She had it all in the bag so she should have been glad
But she was mad and sad and feelin' bad
Thinkin' about the things that she never had
No love, just sex, followed next with a check and a note
That last night was dope
girl
power
53. ~ 90s ~ form follows feature
analog - digital
man - machine reciprocity
hedonism?
globalisation, deregulation & liberalisation
https://youtube.com/watch?v=LLs-JP5FGAg
65. Global connectivity: transatlantic cables since 19th century
http://extrastatecraft.net/Projects https://www.youtube.com/watch?v=Ve810FHZ1CQ
When you send a photo to a relative, write an email to a friend, or upload a video to Snapchat,
your data travels huge distances in just seconds, largely because of a giant network of internet
infrastructure that helps the world share its information.
How does internet work?
66. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
2003
2001
https://web.archive.org/web/20010331031759/http://www.barbie.com/default_0.asp
67. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
2007
68. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
Wayback machine CMD
2007
71. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
https://www.youtube.com/watch?v=TNwhIHqM60g
72. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
internet?
ik ben er wel ns geweest,
maar er was niemand.
(1998)
https://www.youtube.com/watch?v=TNwhIHqM60g
1998
74. 9/11
~ 00s ~ form follows digital
http://www.coffeewithanarchitect.com/2010/06/06/architects-films/
internet
mobile phone
tech-bubble
75. ~ 10s ~ form follows data
smart & social?
data
tech leadership?
76. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
The rise of smart phones
Social networking
Streaming culture
Going Viral
77. Global connectivity: transatlantic cables since 19th century
http://extrastatecraft.net/Projects https://www.youtube.com/watch?v=Ve810FHZ1CQ
When you send a photo to a relative, write an email to a friend, or upload a video to Snapchat,
your data travels huge distances in just seconds, largely because of a giant network of internet
infrastructure that helps the world share its information.
How does internet work?
79. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
Mobile First 2010
80. “internet? ik ben er wel ns geweest, maar er was niemand.” - 1998
The rise of smart phones
Social networking
Streaming culture
Going Viral
Political Media
86. https://en.wikipedia.org/wiki/Demography_of_the_Roman_Empire
Roman Empire The Crusades 1000-1200s
https://www.worldatlas.com/articles/why-did-the-ottoman-empire-fall.html
https://doc-research.org/our-events/causes-consequences-middle-east-conflicts-post-arab-spring/
North Korea
South Korea
China 1949 -
Former USSR 1922 - 1991
The United States of America 1789 -
Middle East 2018
600 - 750
1300 - 1683
https://doc-research.org/our-events/causes-consequences-middle-east-conflicts-post-arab-spring/
North Korea
South Korea
The United States of America 1789 -
Geopolitical conflicts & SOCIAL MEDIA
How to Build an Atomic Bomb - Mike Monteiro
https://www.youtube.com/watch?v=ZGsYHws-hbc
2018
87. https://en.wikipedia.org/wiki/Demography_of_the_Roman_Empire
Roman Empire The Crusades 1000-1200s
https://www.worldatlas.com/articles/why-did-the-ottoman-empire-fall.html
https://doc-research.org/our-events/causes-consequences-middle-east-conflicts-post-arab-spring/
North Korea
South Korea
China 1949 -
Former USSR 1922 - 1991
The United States of America 1789 -
Middle East 2018
600 - 750
1300 - 1683
https://doc-research.org/our-events/causes-consequences-middle-east-conflicts-post-arab-spring/
North Korea
South Korea
https://hackernoon.com/whos-responsible-for-stomping-out-fake-news-39c1e2be81d6?gi=17a8538e6eda
Geopolitical conflicts & FAKE NEWS
90. https://www.youtube.com/watch?v=ZGsYHws-hbc
Almost every company has suffered a big
data breach at this point; only Facebook
has endured such an existential
reckoning.
That’s because what happened with
Cambridge Analytica was not a matter of
Facebook’s systems being infiltrated, but
of Facebook’s systems working as
designed: data was amassed, data was
extracted, and data was exploited.
https://www.theguardian.com/technology/2019/mar/17/the-cambridge-
analytica-scandal-changed-the-world-but-it-didnt-change-facebook
2018
yet data was amassed, data was
extracted, and data was exploited,
Facebook’s systems were
designed for this purpose.
91. https://www.youtube.com/watch?v=ZGsYHws-hbc
“There are not services. They are architectures.”
- Christopher Wylie
Christopher Wylie on data privacy and social media giants
https://www.youtube.com/watch?v=d1vjNW01XCg
Create Professional Conduct Standards
for engineers and architects who work in software and
data science.
klokkenluider
2019
92. s
Tech Leadership 2020 - Big Tech
#digital #revolution #disruption
Mark Zuckerberg Sundar Pichai Tim Cooke Jeff Bezos
97. ~ 20s ~ form follows HUMAN
Hoe heeft Sociale Media…
1. Sociaal / …de omgang met jouw familie & vrienden gevormd?
2. Grenzen / …grenzen tussen jou en het buitenland gevormd?
3. Politiek / …het uitbrengen van je stem (stemmen) gevormd?
4. Telefoons / …hoeveel telefoons heb jij gehad in je leven?
5. Vrijheid / …jouw eigen vrijheid gevormd?
6. Welke vrijheid wil je absoluut niet kwijt raken?
98. ~ 20s ~ form follows HUMAN
Hoe heeft Corona…
1. Sociaal / …de omgang met jouw familie & vrienden gevormd?
2. Grenzen / …grenzen tussen jou en het buitenland gevormd?
3. Politiek / …het uitbrengen van je stem (stemmen) gevormd?
4. Telefoons / …hoeveel telefoons heb jij gehad in je leven?
5. Vrijheid / …jouw eigen vrijheid gevormd?
6. Welke vrijheid wil je absoluut niet kwijt raken?
101. collection of 17 global goals set for 2030 by the United Nations General Assembly
102.
103. From the 500 pages of the 2021 report, Amy Webb extracts 3 key ideas:
• YoT, the "You of Things"
with our body as an integral part of the network,
• The "Mixed Reality World"
a world that creates a new reality by feeding on YoT and information on our
behavior,
• The "New World Disorder"
a new life marked by applications at the service of a privileged elite.
“Surviving a global pandemic […] does not
make us immune to the chaos of the future.”
- Amy Webb
https://www.meta-media.fr/2021/03/17/sxsw2021-les-tech-trends-damy-webb-bienvenue-dans-votre-episode-de-black-mirror.html
104. • YoT, the "You of Things"
• "Mixed Reality World"
• "New World Disorder"
105. • YoT, the "You of Things"
• "Mixed Reality World"
• "New World Disorder"
This is Design
111. Video Game War of TV war
Dot Com Bubble
CEO tech leadership
(Elon Musk, Steve Jobs, Sundar Pichai, Jeff
Bezos, Mark Zuckerberg, Bill Gates, Tim
Cooke)
9/11
How does internet work?
The Pirate Bay & Napster
Arabische Lente
Farmers Online in Afrika
Mobile First
4e industriele revolutie
Cambridge Analytica - Christoper Wylie
Trump & twitter
Fake News
Wikileaks & Anonymous
State of Love and Trust?
80s Form follows illusion
90s Form follows feature
00s Form follows digital
10s Form follows data
20s Form follows HUMAN?
BEGRIPPEN OM TE SKETCHNOTEN
"There is no such thing as society" - Margaret Thatcher
Conservative Politics
Back to the Future
MTV
Game Boy
Memphis
The Design of Everyday Things - Don Norman
Hakkuhbar - Gabbertje
Sleeping Satellite
Digitale Stad Amsterdam
Wayback Machine Internet Archive
Millenium Bug
Berlijnse Muur
112. ~ 90s ~ form follows feature
~ 00s ~ form follows
State of Love & Trust?
~ 80s~ form follows illusion
~ 10s ~ form follows data
digital
data
~ 20s ~ form follows HUMAN?
113. State of Love & Trust?
#digital #revolution #disruption
1980 - 2020
anne marleen olthof a.m.olthof@hva.nl