Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Understanding anyone's social network in 60 minutes

9,924 views

Published on

A research method for understanding why people choose one communication tool over another.

  • Be the first to comment

Understanding anyone's social network in 60 minutes

  1. 1. Social Map
  2. 2. Ultimate yet impossible research goal To understand how humans communicate.
  3. 3. Communication products need to understand ‘human communication’
  4. 4. Need: to think beyond Gmail
  5. 5. Need: to think about broad communication
  6. 6. How, why, when, where people choose different communication tools
  7. 7. Why the need for two phones?
  8. 8. Meanwhile… Meanwhile…
  9. 9. Stopping self-referential design
  10. 10. Early vs. later research vs.
  11. 11. Need: user insight fast We need to start designing next week…
  12. 12. Field research not feasible
  13. 13. Only time to pick some people
  14. 14. 60 minutes to understand communication behaviour 60 minutes
  15. 15. Social Map
  16. 16. Social Maps in our offices
  17. 17. Social Maps on the street
  18. 18. Required materials: paper + post-its
  19. 19. Building layers of understanding over time
  20. 20. Layer 1: People + Groups
  21. 21. Layer 2: Communication Tools
  22. 22. Layer 3: Recent Events
  23. 23. Layer 4: Sharing Content
  24. 24. Layer 5: Mapping Actual Behaviour
  25. 25. Layer 6: Sticky dots
  26. 26. Social Maps in China
  27. 27. Meanwhile… Meanwhile…
  28. 28. Development team observing research Research Participant Researcher Product Manager
  29. 29. Early trumps later research vs.
  30. 30. Social Map
  31. 31. Strong buy-in from the development team
  32. 32. Research finding: People’s groups are almost always separate
  33. 33. To understand how humans communicate. in 60 minutes some

×