What is Printcasting?
The simple niche publishing solution for the rest of us
• No software or design skills required.
• Easy way to pull in citizen content from blogs.
2 Self-serve ad platform for small businesses
• Build ads as you type, then target your niche.
• N need to “sell ads.” Instead, we promote the tool.
Self-serve ad tool
Advertisers click a button, fill out a form and enter
credit card. Done!
Ads start at $10 per edition.
Publisher can mark up rate.
Local Tests Around the World
Bakersfield, Philadelphia are up.
Puerto Rico and Perú launching soon.
Fifth partner needed. Maybe in your town?
HP Print App in Development
Selected as one of a handful of developers to
create a “Print App” for new HP Web-
Your digital content barista.
Tablets & eReaders
Publish once, distribute
You feed in content, we feed out design
• Instead of “Printcasting,” think “Everycasting.”
• Feed in content from ANY content management system.
• Chooses design style and output. The rest just happens.
Running NewsSite Name:
Brew up a … Site design Printcast Mobile site eBook
Mobile sites are automatic
We’ll sniff out which
device you’re using to
visit a site and
optimize the interface
for that device.
We’re already doing
some of this with
Printcasting, and that
work will be open
sourced in June.
Web sites will be
100% iPad compliant
(and Printcasts already
Additional outputs to
ePub format used by
Beginning in June, we’ll be building customized, branded
services on top of open source tools.