Printcasting is a Knight News Challenge project that allows anyone to easily create printable magazines using their own or others' content without design skills. It makes print advertising affordable and accessible through an online ad placement tool. Printcasts are automatically generated as PDF magazines and distributed via email and the web. Revenue is shared between content contributors, publishers, and the Printcasting network to support the operations. It aims to help small, niche publishers and businesses access the "long tail" print advertising market.