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Printcasting Kb 2009


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Printcasting presentation at Knight Batten Awards, 2009. Video can be found here:

Published in: Education, News & Politics
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Printcasting Kb 2009

  1. 1. People-Powered Magazines
  2. 2. What is Printcasting? Knight News Challenge project that democratizes print publishing process. Objectives: Let anyone create a printable magazine. No software or design skills required. Use your own content, or remix content from others. Make print advertising easy, fun & affordable. If you can e-mail or post to a blog, you can place ads that appear in printed magazines. 1 2
  3. 3. Make a magazine like this …
  4. 4. … or this …
  5. 5. … or this!
  6. 6. Self-serve ad tool Advertisers click a button, fill out forms, enter credit card and they’re done. Ads start at $10 per edition. Publisher can mark up rate.
  7. 7. Print, Online, Mobile, and … ? Every Printcast has an automatically generated site that’s promoted from the print edition.  Looks great on home printer, but also …  Looks great on an iPhone, and that will only get better.  Future: Kindle, ePub, and who knows what else. In other words, it’s “Printable-casting”  The key is access from anywhere, in the format you prefer. Everyone is different, and nobody prefers content in only one medium.  We can finally give advertisers one simple way to reach people in the medium they prefer. Print, online, mobile are all automagic.
  8. 8. How Printcasting Works
  9. 9. All Participants Share Revenue Every category has a base ad price which publishers can mark up. Revenue is shared with every participant.  60% to Printcast publishers. Covers printing costs and helps fund their operations.  30% to content contributors. Proportionate to content use.  10% to the network. To cover our costs and ongoing improvements.
  10. 10. Global audience Publishers come from all over the world  23 countries, 28 states But also from nearby  172 pubs from the U.S.
  11. 11. Printcasting is Ideal For … Local thought leaders.  Especially local bloggers. If you have an RSS feed, you can make it available to Publishers in 2 minutes. Local community organizations.  Clubs, schools, neighborhood associations, churches, etc. Local businesses. Realtors, home repair businesses, bike shops, etc. that already position themselves as experts in a field. In this case, the Printcast itself is the ad, but it contains valuable content. Small businesses that can’t afford standard newspaper ads due to the cost of reaching tens or hundreds of thousands. Now they pay only for a niche audience of a few thousand.
  12. 12. Why Print? It Pays for News. In Bakersfield, we used social networks to increase our audience by 100K in 4 years. Online revenue has been low. Print revenue has been higher. The irony, we made money with ads in print editions whose content was submitted online – usually by users.
  13. 13. Capturing the “Long Tail” Bakersfield Businesses TBC Customer Base In Bakersfield, 65% of businesses have annual ad budgets under $10,000. But only 39% of the Californian’s current advertisers have ad budgets under $10,000.
  14. 14. Look at the Base! Bakersfield Businesses Growth opportunity is all here. Self-serve advertising is the only scalable way to reach these businesses. Most ad revenue comes from here.
  15. 15. See it in action
  16. 16. Questions? Let me know if you have any questions, thoughts or feedback! Dan Pacheco Founder 303.465.5560 Try Printcasting yourself:  Join our global community! 