Presentation about BookBrewer at the Association for Education in Journalism and Mass Communication, August 2011.

1. BookBrewer
eBook publishing made easy
Dan Pacheco, Founder

2. How we got here
• Democratized print magazine
creation
• No need for design or layout
software. Plug and play.
• Knight News Challenge 2008.

3. Printcasting’s Traction
• Empowering Tools.
3,000 users globally and 300+
new local publishers were
created in one year.
When KF grant ended,
we open-sourced
technology, but shut
down Printcasting.com

4. Lessons and Feedback
• Printing is costly.
Users didn’t want to pay to print and distribute
locally (and neither did we)
• Selling ads is hard.
Difficult to sell in a recession. Few publications
monetized.
• Digital and mobile.
Top questions: “How do I publish my magazine on
Facebook?” became “How do I publish to Kindle,”
then “How do I publish to the iPad?”

5. Pivot
• Spinoff: When grant ended, we open-
sourced what we’d built, spun off as a for-
profit company.
• Better chance at self-sustainability as for-profit.
• Gave Knight Foundation 6% equity in recognition of its early role.
• FeedBrewer, Inc. is a provider of multi-
platform publishing solutions.
• BookBrewer: focuses on eBook publishing.
Proprietary tools built on open-source Drupal
foundation. Applies Printcasting methodology
to eBooks.

6. What BookBrewer Does
We make eBook publishing easy.
Docs, blogs, photos Devices, apps & stores

7. A scenario Apple
(iPad,
Amazon iPhone
(Kindle) apps) Kobo
(Indigo,
Borders)
Tools
Your
Book
Print on
demand
Barnes
& Noble
(Nook)
Android
apps
(phones,
tablets)

8. BookBrewer.com
It’s like blogging a book

9. Growth in self publishing
Unique Titles, Self-Published & POD
Source: R.R. Bowker

10. And eBooks make money!
$6 Billion
300%
Source: International Digital Publishing Forum and Association of American Publishers.

11. Problem
Today, making an eBook is hard.
 Learn XHTML.
 Submit to 5+ retailers.
 Find editors, designers.

12. Solution
BookBrewer makes it easy and familiar.
 Simple editing tools.
 We distribute for you.
 Recommended editors.
 Recommended designers.

13. Fee for Service public pricing
Flat fees for the general public
Authors pay $20 to make updates to eBooks and POD titles.

14. “Red Carpet” publishers
For authors and publishers with
high sales potential:
• Low or no setup fees.
• Weekly metrics.
• Monthly payments.
• Liaison with retailers for
promotion.
• Discounts on other services.

15. Red Carpet Customers
• Barbara Freethy – New York Times
bestselling eBook author.
• Bella Andre & Lucy Kevin (top 100).
• Tina Folsom (Top 200).
• Ridan Publishing: Joe Haldeman,
Marshall S. Thomas, Nathan Lowell.
• These authors alone account for
10,000 $3.99 sales each month.

16. • Get all of an author or publisher’s sample books in a
branded app. Click “Buy” button to get full copy.

17. Print on Demand
• Like Printcasting 2.0.
• Layout and printing of paperbacks,
using eBook as source file.
• $60 setup fee, then $4-$15 to print
based on page.
• Author can mark up price on special
URL to send to friends.
• Partnership:

18. Where does news fit in?
• EBooks are a proven paid content model.
They show that well written, well marketed
human interest stories sell in a mobile market
• But news is free online. Why would people
buy it as an eBook?
• Convenience • No internet connection required
• Familiar book • Personalizable content
experience

19. News orgs on the way
First big news publisher soon
• Large, global online news provider
has reporters making eBooks in
BookBrewer based on their beats.
UT Austin’s ISOJ Journal
• Rosental Alves’ International
Society of Online Journalism
publishing its second “#ISOJ
Journal”, available on Amazon.

20. Thank You!
We’re like WordPress for eBooks
dan@bookbrewer.com
http:/bookbrewer.com