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1. ENGL 102 FA2017 – C.J. Hill
Unit 4 Assignment Instructions
Multi-Genre/Modal Environment Analysis
At this point in your academic careers, you have studied rhetoric in many written and
verbal terms—books, articles, speeches, debates, etc. But some messages aren’t read or
heard as much as they are seen.
In Unit 4, we are focusing on spatial rhetoric. Spatial rhetoric is a part of the visual
rhetoric family; for example, a music video, a poster, a crafted photograph, and a
commercial are all examples of visual rhetoric. This kind of rhetoric still conveys a
carefully designed message, but through the utilization of visual elements paired with
other meaning making devises to convey logos, ethos, and pathos through means other
than the written or spoken word. Spatial rhetoric is a message conveyed in a
particular space through the use of architecture and design choices, sometimes
paired with cultural history of a particular location.
For this assignment, consider the University of Idaho campus. Many college students
notice a change in their personality or priorities when they move away from home to go to
school. Often times we chalk it up to simply getting older, but what if it is something more
than that? What if the university campus conveys a particular message for the human
beings who dwell within? After thinking these questions over, create a multi-genre/modal
project that conveys your thoughts/findings on the spatial rhetoric of UI through means
other than a straightforward written essay.
This assignment requires:
• Focus on the topic of spatial rhetoric
• Introduction/Preface/Dear Reader
- Should be around 200 words that simply introduces the reader to who you are
and what this project will include/the environment(s) you are focusing on
• Expository Essay
- Should be at least 400-500 words. Make this vivid, informational, straight-
forward writing that articulates the theme of spatial rhetoric. In this essay, you
should address what this environment’s message is, who the speaker is, who the
audience is, and your individual perception of this message
• 5 chosen genres from the list below
- at least one genre will need to be relevant to your major/field of interest
- at least one genre will need to be visual
• A Goals & Choices Page
- documents the process and choices for how your research has informed each
genre of your multi-genre project, and how you connected the topic to your
genres
• Works Cited Page in MLA format (if applicable)
“Genre:
a construction/compilation of rhetorical elements (either in writing or another modality) that
has a clear author, audience, style, and convention that is unique to it as it incorporates a focus
about a topic.”

2. ENGL 102 FA2017 – C.J. Hill
• A unified compilation of all pieces (a single pdf document, a website, etc. [a
PowerPoint is NOT allowed])
Audience:
• This project should consider the wide audience of people who participate in the
university experience (students, faculty, staff, parents)
Format:
• Any writing should be in standard edited English and adhere to the specific formats
of each genre
Assessment:
• This project will be assessed through the attached rubric
Some questions you may consider:
• What does it mean to be a college student at UI?
• What is a particular building used for? Does it fulfill its purpose? How?
• What is the intended culture of the on-campus living options? How do their spaces
convey/suggest these cultures?
• What experiences do college students have at UI?
• How do you fit within your peers?
• What sets you apart from other students?
• What does being a UI student mean to people who share, or do not share, your age,
ethnicity, gender, sexuality, et cetera.
• How does your background/personal history influence your experiences as a college
student at UI?
• How has your identity as a student changed over the year(s)?
• What does it mean to be an ideal student at UI?
Some examples of genres you might try:
Directories Cast lists
Encyclopedia entries Fable
Game rules Interviews
Job application Letters/post cards
Web site home page Map
Parodies Headlines
Manifesto Prayer
Quotations Recipes
Time lines Facebook pages
Tweets Texts
Blog postings Pinterest Pinnings
Want ads Menu
Newscasts Play list
First person narrative Third person narrative
Stream of consciousness Interior Monolog
Dialog (written in play format) Poems for two voices
Free verse Photograph poem
Haiku Limerick

3. ENGL 102 FA2017 – C.J. Hill
List poem Dramatic monolog
Newspaper article Song lyrics
Alternate Style Pieces Fragments
Double voice Lists
Hard news stories Feature stories
Dear Abby Comic strip
Obituary Editorials
Classified ad Reviews
Diary/journal entries Allegory
Character sketch Brochure
Bumper sticker Short story
Video Announcement
Blueprints Museum label
*You may have an idea for a genre that isn’t on this list. Ask your instructor about using a
non-listed genre before implementing it into your project.
Projects are due the week of December 4th – December 8th
A presentation order will be determined by random drawing
Your project is due the day you are assigned to present
If the compilation of this project is in physical form, it will be handed in to your instructor
after your presentation. If your compilation is an online format, submit any access
information in the Dropbox on BbLearn.
**Regardless of the format of your project, some type of document must be submitted to the
dropbox in order for me to grade you project. For example, if you hand in a binder, please
submit a blank Word Document to the dropbox.**

4. ENGL 102 FA2017 – C.J. Hill
UNIT 4: Multi-Genre Project Rubric
Project Criteria /
Organization
30 pts
Genre Use /
Creativity
30 pts
Written
Components
25 pts
Presentation
15 pts
A
90-100
Total
Points
All of the required
pieces of the project are
present and compiled
in the order outlined on
the assignment sheet.
The project focus/theme
of “University Campus
Rhetoric” is followed.
All five genres are
present, including one
related to major area of
study and at least one
visual genre. Effort and
concentration has been
placed on creating a
new multi-modal way
to convey a given
message through
creative means. Risks
were obviously taken
(even if they weren’t
completely pulled off)
All written
components are
present and fulfill
the requirements of
each. The Notes
Page has at least ½
page entry for each
genre, separated
clearly in some
form.
The project was
presented to the
class and gave us
an overview of
the entire project
while focusing
mainly on one
visual genre. The
creator gave full
attention to all
other
presentations.
B
80-89
Total
Points
There is no more than
one missing piece of the
project and/or
materials are out of
order and hard to
follow as a cohesive
project. And/or the
project strays from the
assigned theme.
There is one missing
genre in the collection,
but the major genre
and visual genre are
not missing. There has
been some creative
effort.
There is one
missing written
component and/or
the Notes Page in
particular fall short
in length or clarity.
The project was
presented in full
compliance to
assignment. The
creator was
disruptive or
inattentive to
other
presentations.
C
70-79
Total
Points
There are two or three
missing pieces of the
project and/or
materials are in a
confusing order. Project
strays from the
assigned topic often.
There is more than one
missing genre, and the
major genre and visual
genre is one of them.
There is an obvious
lack of effort put into
the genres’ creation.
There are several
missing written
components and/or
they fall quite short
of meeting the
requirements for
content and
organization.
The project was
presented but did
not focus on what
was asked. The
creator was
disruptive or
inattentive to
other
presentations.
NC
No
Credit
There are more than
three missing pieces of
the project and there is
no clear order to their
collection. Materials
are handed in in
different forms with no
explanation. The theme
is not followed.
There are several
missing genres, and
both the major genre
and visual genre are
missing. No effort is
put into aesthetic or
creativity.
The Notes Page is
missing and/or does
not draw any
connections to
message or goals
and choices made
in genre
implementation.
The project was
not presented
and/or the creator
was not present
for any other
presentations or
was entirely
distracting.