Writing articles for the web is enjoyable yet challenging, here are some ideas for writers who write articles for audience on the internet.

1. Article WritinG
A Few Tips for Writers
From Nousheen Zeeshan

2. ➔ Understand and interpret the instructions clearly: Check for the topic
details and search on it.
➔ Number of words required: The word limit is mostly mentioned so make
sure that the article meets the requirement.
➔ Tone and style: This may vary as per genre and niche ( we will have a
detailed session on it)
➔ Audience: The knowledge about the audience can help you address the
needs of your reader in a better way
➔ Genre: Genre shows a connection with the audience. It determines the
writer’s perception,focus, tone and style.
Decoding Instructions

3. ¨The topic can be too broad or too narrow.
So try and read through the topic
requirement several times in order to
understand better what is expected to be
done by you.
¨
¨You might also want to underline a few
keywords to remind you of the direction
the topic should take. Referring back to
these underlined keywords again and
again will keep you focused to your topic
Working on Topic details
¨If the topic is too broad then try and
restrict it towards a single dimension so
that the focus is retained.
¨
¨In case of a narrow topic, run ample
research to find relevant details so that
you are able to elaborate on your article.
In case if less material is available, try
using supporting examples and produce
an impact of cause and effect to help you
write effectively within the limit of the
desired number of words.

4. Example of a Broad Topic
¨Topic: Woman's role in the Indian society
¨Number of words: 500
¨Audience: Women (mostly Indian)
¨To be published in: Women’s magazine
• Headline: - Needs to be catchy
- Length: 45 symbols, including empty spaces
- Focus on keywords at the beginning
- SEO optimized

5. The above topic involves many aspects that can’t be easily covered within the
limit of 500 words. So , the article has to be narrowed down by picking up 5
major segments in order to maintain its focus towards the topic.
The Indian society can hence be discussed with reference to women’s
contribution in the field of:
•Education
•Economy
•Social structure
•Family structure
•Politics
Women’s Role in Indian Society

6. ¨Topic: How to wear new hair extension?
¨Audience: Young Women
¨To be published in: Fashion Blog
¨Word limit: 500
● Headline: 45 characters and should be catchy.
This topic is narrow as it involves a small process with just a few steps. In this
case,one can discuss about how we need various strategies for different kinds
of extensions in an introductory para before actually discussing its steps. The
conclusion for the article can mention why it is important to select the best
extension that compliments looks and complexion.
Example of a Narrow Topic

7. ➔ To determine the tone of an article : For e.g.,conversational, serious,
romantic or didactic
➔ To give a perspective to an article: For e.g.,will favor a particular gender,
race, philosophy or a dogma
➔ To achieve the objective of article writing: For e.g.,to entertain, to engage,
to educate, to influence or to inform
Why audience is important?

8. http://writingcommons.org/open-text/writing-processes/think-rhetorically/712-
consider-your-audience
http://llnotes.sites.lehigh.edu/article.php?id=64
http://www.umuc.edu/writingcenter/writingresources/writing_for_audiences.cf
m
http://www.skilledup.com/learn/digital-content/blogging-101-user-personas/

9. On the average, five times as many people read
the headline as read the body copy. When you
have written your headline, you have spent
eighty cents out of your dollar.
—David Ogilvy
Catchy Titles, what say?

10. ➔ They give us an idea as to what information we may exactly find in an
article
➔ They help us find relevant material during search.
➔ They provide an overview of the script’s contents.
➔ They help us select or reject a piece of writing.
Why Titles are important?

11. http://www.skilledup.com/learn/digital-
content/writing-great-headlines-resources-
guides-tools/
http://goinswriter.com/catchy-headlines/
Resources to write good titles

12. Subheadings are a roadmap. They help us organize our article content so that
it is more reader friendly. Subheadings divide and connect the segments in
our work .Therefore it is better to divide the content under headings by
segregating them according to their importance and connecting to them by
building up ideas of relevance in a proper sequence.
Subheadings also appear as a step forward or as a subsequent idea
sometimes. The readers feel that they are covering various aspects of the
topic as the subheadings highlights the variety in the topic.
Use of Subheadings

13. Subheadings have to be
relevant to the main heading and also to the topic
brief - not too lengthy
self explanatory - reveal the main idea for the details
that follow
parallel to the article structure - all subheadings should
follow some pattern for uniformity
Writing good Subheadings

14. You may read some ideas for sub headings here:
http://www.write.com/writing-resources-
articles/writing-for-the-web/how-to-use-headings-
and-subheadings-effectively-in-online-content/
http://www.freelancewriting.com/articles/FF-writing-
gripping-subheadings.php
Resources for good Subheadings

15. Thank you