Discover the art of building an organization or a movement.

1. ARTT
A process for building
an organization or a
movement
Os Hillman

2. Acquaintance
Relationship
Trust
Transaction

3. ARTT 4 Stage Principle of Relationship
Building - Business, non-profit, personal life
Acquaintance
Relationship
Trust
Transaction

4. ARTT Member Acquisition Process
Acquaintance
Relationship
Trust
Transaction
Speaking, Book, Seminar, Conference,
Luncheon, Referral
Service Over Time
Learn to trust us by
what we say and do
Sale,Sale,
Donation,Donation,
InvolvementInvolvement

5. ARTT Member Acquisition Process
Marketplace Leaders
Acquaintance
Relationship
Trust
Transaction
Conference, friend, TGIF, Media, Teleseminars, book,
regional presentations/workshops, social media sites
Conference, membership, TGIF, email,
book, conference call, etc.,
www.mlcommunity.com
Impact, ministry to
person, connected,
TGIF
CANCAN
MembershipMembership
DonationDonation
Impact MktplImpact Mktpl

6. 1. Appointment Stage
• What are the best points of contact to your
audience? What is in your hand? (Elijah Principle-
oil lamps)
– Newsletter
– Speaking
– Book
– Small group bible study
– Media
– Teleseminars
– Free seminar
– Speech
Capture the name and place into a database.

7. 2. Relationship
• Build the relationship by investing in that
person.
• Get to know your audience.
• Serve without concern for outcome.
Money/transaction follows serving.

8. 3. Trust
• You cannot move to a transaction stage
until there is Trust.
• Trust is gained when the prospect
experiences your service over time.

9. 4. Transaction
• People will support a cause or product when
the first 3 stages are met.
• Relationship leads to transaction.
• God entrusts us with little and elevates us
based on how we do.
Loyalty is the result ofLoyalty is the result of
being a good steward of a relationship.being a good steward of a relationship.

10. Learn more at
www.MarketplaceLeaders.org
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