Business communication involves sharing information between an organization and external parties like customers, suppliers, and investors to benefit the business. Effective communication is important for building good relationships and establishing trust. It allows all stakeholders to understand goals, receive clear messages, and provide feedback. Regular communication promotes sharing of ideas, knowledge, and engagement. However, poor communication can negatively impact customer loyalty, operational efficiency, and ultimately profits. Maintaining proper communication helps foster harmonious relationships that guide an organization towards achieving its objectives and vision.

1. SEPTEMBER 9, 2016
BUSINESS AND COMMUNICATION
RELATIONSHIP
PREPARED BY: ORLAND A. BENEGA

2. Business and Communication Relationship
Effective communication is important to establish good relationships, especially when
making contact with business partners and workers.
Business, also known as an enterprise, or a firm, is an entity involved in the provision
of goods and/or services to consumers. While Communication (from Latin commūnicāre,
meaning “to share”) is the act of conveying intended meanings from one entity or group to
another through the use of mutually understood signs and semiotic rules.( Harper 2013. )
In relation, business communication is the sharing of information between people within
and outside the organization that is performed for the commercial benefit of the organization. It
can also be defined as relaying of information within a business by its people.
With a good understanding of communication skills, messages coming from a business
are better received. Poor communication abilities can cause a negative impact on the client's
loyalty to the company. Clients, suppliers and investors need to receive clear and straightforward
information in order for them to fulfill the company's needs and receive a good level of customer
service.
According to Weal, (2014), regular and effective communications invite people to engage
in discussion (communication is a dialogue after all!) and provide 2 way feedback between
management and employees, departments and colleagues. This in turn promotes a culture of
sharing ideas and knowledge, but also making these happen. If everyone understands what the
company/team is trying to achieve and their role within it, you will get a much more consistent
approach and less tendency for people to come up with their interpretation of what they think
something means. Failure to communicate will lead to a negative shift in any or all of the above
benefits. This could have a serious detrimental effect not only on your company’s operational
efficiency, but also customer satisfaction and ultimately your profits and market share.
As a whole communication plays a major role for the success or failure of an
organization. But with proper and good free flowing communication, harmonious relationship
with costumers and the stakeholders of the business will be established. Consequently it will
guide the company into the right path in achieving its vision, mission, goals and objectives.

3. SOURCE:
(https://en.wikipedia.org/wiki/Business_communication
(http://www.sixsigmaonline.org/)
Ruth Weal .2014 March ,Importance of Good EmployeeCommunication,
(https://www.linkedin.com/pulse/20140313231422-50813842-importance-of-good-employee-
communication).
https://en.wikipedia.org/wiki/Business
Harper Douglas. 2013"communication". Online Etymology Dictionary.
(https://en.wikipedia.org/wiki/Communication)