"... You are taking your ideas and adapting them to an already- accepted document style to present it in a way that the receiver will understand. The next decision is how to present the information.”

1. RELATIONSHIP OF BUSINESS AND COMMUNICATION
Communication plays a vital role towards business success. Communicating can be verbal
or non-verbal and the ability to communicate emanates from an experience in which that
experience teaches us on proper things to do as it shares initiatives and efforts to have a good
communication structure to achieve good business. According to Pearson, J., & Nelson (2000)
that communication can be defined as the process of understanding and sharing meaning. One
could not imagine how life would be if communication is ineffective and there could possibly be
a never-ending frustrations and failures as it results to misunderstanding among members of an
organization.
Communication in business is vital and the way one communicate reflects oneself and the
employer. The first impressions are the experiences conveys by your friends, relatives, and other
people whom has close encounter with you, the company you’re working with or maybe your own
business. Proper communication is bragging you to success and it will show positive impact to
relationship among others and to the society in general, prospect for employment or costumer, and
for the broader side, you are making a difference in the world. Good communication skills is a
priority in a business or even in an industry one is desired to work with. Communication skills is
conveyed orally or in written form. Success in every way is based on how you able to speak and
how you able to make written reports, requests, and other documents appropriately and nicely.
Verbal communication is conveyed through how you speak and through written messages and
nonverbal is expressed through facial expressions, gestures, and voice qualities such as how you
react different ways of information delivery (Ober, 2001).
In the business aspect, communication should follow ethics to avoid defamation, invasion
of privacy, fraud, and misinterpretation. Without knowing the ethics, this may lead to chaos in an
organization and may eventually destroys the company itself. In the book written by Scot Ober
entitled Contemporary Business Communication said that it is important to choose the kind of
information to speak, to write or to gesture and the words or the structure of the communication to
towards moral and right decisions.

2. Lori Harvill Moore writer in the book entitled Business Communication: Achieving Results,
describes this illustration for us to understand how communication applies to business:
“ To understand how an interpersonal communication model applies to a business situation,
let’s say you are the sender, and you write a business process for a new position in your
department. You start by determining the format of the document, turning to other recently
completed business processes as an example. This decision to use a pre-set format is your
way of encoding the message, along with the tone, word choice and detail you use when
writing. You are taking your ideas and adapting them to an already-accepted document
style to present it in a way that the receiver will understand. The next decision is how to
present the information.”
The components of good communication are the writer and the speaker. A written
communication provides clarity , succinctness, professionalism, structural and syntactic
perfection, and information. This results to active participation of the reader, engagement,
awareness, involvement, and being responsive of the receiver. Moreover, good speaking ability,
provides clarity, brevity, succinctness, accuracy, good pronunciation tone and style will result to
active, more engaged, awareness, involvement, and responsive listener.
In conclusion, business communication is related as it works together towards successful
business. There must be accuracy in the communication process and following protocols to avoid
misleading and misinterpretation. In communication there must also be comprehension to
understand the message and the information being conveyed. Good communication projects
positive impression that demonstrate process towards success. Communication is the main
ingredient to success in business and business communication is building trust with employers
towards getting customers and clients. And, when customers and clients are satisfied then the
business gains.
Reference:
Pearson, J., & Nelson, P. An introduction to human communication: understanding and sharing.
Boston, MA: McGraw-Hill, 2000 retrieved
http://2012books.lardbucket.org/pdfs/communication-for-business-success-canadian-
edition.pdf
Ober, Scot. Contemporary Business Communication, 4th ed. Boston: Houghton Mifflin Co.,
2001

3. Moore, Lori Harvill. Business Communication: Achieving Results retrieved
https://is.muni.cz/el/1456/jaro2014/MPV_COMA/um/E-book_Business-
Communication.pdf
Murphy, Michael. Skills for Effective Business Communication: Efficiency, Collaboration, and Success
https://www.hks.harvard.edu/ocpa/cms/files/communications-program/communications-
workshops/workshop-handouts/HO_Murphy_Michael-PP-Slides_9_30_14.pdf