The idea of doing things differently! Show up on time resolve the true problems do not upsell the issue BE human 1 How do we attract customers? High search engines exposure Increase the traffic on Stars and Stripes website image credit http://marketingonlinetodays.blogspot.com/2011/07/marketing-online-theory.html Newspaper Advertising Attract an entire different target market image credit http://monsterinktat2.com/_db_backups/newstouching-newspapers-thebestof-monsterinktat2-com/ social media Have conversation with potential customers image credit http://www.interactmarketing.com/social-media-marketing/ Building and maintaining brand and customer loyalty 1. Consistently delivering on quality 2. Making customers feel special 3. Personalize customer experience 4. Resolving customer issues quickly References: Durkin, D. (2011). The Loyalty Factor: Building Employee, Customer, and Brand Loyalty. Columbus, OH: CRC Press. Plumbing & Heating LLC The plumbing industry has a great business for an entrepreneur who desires to help the community and create a new company. A person can be in complete control, organize without having a great deal of capital. A plumber is a tradesperson who concentrate in installing and maintaining systems used for drinking water, sewage, drainage, etc. This type of business can be set up out of a home only need a commercial vehicle to travel to client’s homes or construction site. To begin this exciting business, you must either be a licensed plumber or hire a licensed plumber. A licensed plumber must have completed an apprenticeship or hands-on training and in the state of New Jersey also attend a vocational school for four years before having the privilege of taking the master plumber’s test. The subsequently large purchase is the equipment and tools needed to supply the commercial van. A great tip starts with basic supplies that are needed right away and used all the time. Then purchase the larger more expensive equipment as needed. The following task is to find a setting for your plumbing business, one that is growing. A decision on place determines how the business would like to be the appeal to the local market (Beesley, 2012). We live in a great time for free advertise thanks to social media but also having adds in the local newspaper is an excellent marketing tool as well. Demand is currently exceeding the current supply for plumbers, twelve percent in the past five years in the state of New Jersey (Census). Experienced plumbers are retiring, government stringent the process to attain a plumbing license, and the shortage of young people entering the trade. This creates a significant opportunity for trained plumbers who wish to operate their businesses. In the state of New Jersey, sixty-five percent own their own home. In one county located in the middle of New Jersey, Middlesex County, the rent and housing market has increased by thirty percent over the last decade. Plus an a ...

1. The idea of doing things differently!
Show up on time
resolve the true problems
do not upsell the issue
BE human
1
How do we attract customers?
High search engines exposure
Increase the traffic on Stars and Stripes website
image credit
http://marketingonlinetodays.blogspot.com/2011/07/marketing-
online-theory.html
Newspaper Advertising
Attract an entire different target market
image credit
http://monsterinktat2.com/_db_backups/newstouching-
newspapers-thebestof-monsterinktat2-com/
social media
Have conversation with potential customers
image credit http://www.interactmarketing.com/social-media-
marketing/

2. Building and maintaining brand and customer loyalty
1. Consistently delivering on quality
2. Making customers feel special
3. Personalize customer experience
4. Resolving customer issues quickly
References:
Durkin, D. (2011). The Loyalty Factor: Building Employee,
Customer, and Brand Loyalty. Columbus, OH: CRC Press.
Plumbing & Heating LLC
The plumbing industry has a great business for an entrepreneur
who desires to help the community and create a new company.
A person can be in complete control, organize without having a
great deal of capital. A plumber is a tradesperson who
concentrate in installing and maintaining systems used for
drinking water, sewage, drainage, etc. This type of business
can be set up out of a home only need a commercial vehicle to
travel to client’s homes or construction site. To begin this
exciting business, you must either be a licensed plumber or hire
a licensed plumber. A licensed plumber must have completed
an apprenticeship or hands-on training and in the state of New
Jersey also attend a vocational school for four years before
having the privilege of taking the master plumber’s test. The
subsequently large purchase is the equipment and tools needed
to supply the commercial van. A great tip starts with basic

3. supplies that are needed right away and used all the time. Then
purchase the larger more expensive equipment as needed. The
following task is to find a setting for your plumbing business,
one that is growing. A decision on place determines how the
business would like to be the appeal to the local market
(Beesley, 2012). We live in a great time for free advertise
thanks to social media but also having adds in the local
newspaper is an excellent marketing tool as well.
Demand is currently exceeding the current supply for plumbers,
twelve percent in the past five years in the state of New Jersey
(Census). Experienced plumbers are retiring, government
stringent the process to attain a plumbing license, and the
shortage of young people entering the trade. This creates a
significant opportunity for trained plumbers who wish to
operate their businesses. In the state of New Jersey, sixty-five
percent own their own home. In one county located in the
middle of New Jersey, Middlesex County, the rent and housing
market has increased by thirty percent over the last decade.
Plus an additional fifteen hundred new homes in the past five
years and the year 2014 the building permit approve was
nineteen hundred. Every new home requires a plumber. Since
the value of homes has grown so has the payroll by twenty-five
percent over the past ten years, there are four hundred thousand
plumbers (Census). The average plumber makes fifty thousand
dollars in the state of New Jersey.
The plumbing and heating market is incredibly competitive.
The barriers to entry and exit in this market are low for the
reason for a large number of rival firms and high turnover rates
(New Jersey Consumer Affairs). Shoppers have a significant
amount of control since they have a large number of companies
to choose from. In the state of New Jersey Gold Medal are the
market leader with over seventy thousand customers and one
hundred and twenty employees (Gold Medal Service Becomes
BPI GoldStar Contractor, 2014). The second largest is AJ Perri
which has over forty years of experience. However, both
companies have a terrible reputation on Yelp for upselling,

4. overpriced, and not fixing the job correctly. Knowing our
competitors help us understand what our target market is
looking for and what they do not what.
There various forms of market research; focus groups involves a
situation where market research are conducted at focus group
facility (Abrams, 104-108). An extremely beneficial market
research for a plumbing firm is client's feedback. An example
would be a phone survey after the worker has completed the
appointment; then the managers can listen to the feedback from
the consumers about the product or service. The importance of
carrying out market research enables a company to obtains
information from the marketplace that it will utilize to solve
particular problems and acquire crucial information from the
competitors and decide on the needs and wants of non-paying
consumers and customers. Marketers then analyze the data and
develop various marketing strategies (Abrams, 104-108).
For a start-up plumber company their target market is their local
community. Middlesex County has a mix of demographic areas,
the southern part of the county has multiple retirement
communities that require a different type of plumber. The older
generation is looking for more than a quick fix, and they want a
reliable professional plumber who is willing to take his time to
ensure quality work. It is expected that after the task is
completed, a retired customer enjoy spending time telling
family stories before paying the invoice. This type of market
requires extra time, but this market is also very loyal and tells
all their friends and family. Expect business cards to be passed
out after the appointment, prefer advertisement for this
demographic. The upper part of the county is potentially of
younger working families. This market prefers a quick plumber
who will not try to upsell anything that they do not need. The
younger generation will use referral service that will refer a
professional and evaluate previous reviews. Also, they favor
settling the account through an electric device or a credit card.
Position the business in such a way as to solve the intended
problem for each market.

5. Price is also a vital aspect when it to servicing the right in the
market. Pricing directly affects creativity effort, sales volume,
and cost value point. If the service is priced too high, then the
company will not win any bids. If the price is too low, there
will not be enough funds to cover the overhead and materials. If
the value is not in line with the competition, the result is in
insignificant sales and unproductive of the company (Condit,
2015). This usually requires re-evaluation to ensure the price is
position appropriately. Typically, the positioning of the
company should capture the buyers’ interest and the overall
brand message. That is, for the business to succeed it must have
the correct price in the perfect market at the precise time.
Hence, if the decision on value was out of order, then, the
product profitability can be jeopardized (Condit, 2015).
Stars and Stripes Plumbing and Heating is limited liability
company located in Central New Jersey region. This family
owned company provide high-quality craftsmanship in the
plumbing and heating industry at a very competitive cost. This
company is aiming to achieve a greater reputation for quality
and on-time delivery than the current competitors in the New
Jersey region. Much of our time will be spent consulting
customers and suppliers, giving free quotes for potential
customers in their homes and driving to jobs as well as actual
hands-on plumbing and heating work in homes or businesses.
One objective is to achieve a client mix of 40% commercial /
60% residential plumbing and heating contracts per year. Stars
and Stripes Plumbing and Heating believes that it can improve
on the value in this industry by establishing methods that will
avoid many of the mistakes that other firms make.
The Best Business Structure for a Plumbing and Heating
Company
The best business structure for a plumbing and heating company
is a Limited Liability Company (LLC). Plumbing company may
thus be regarded as an unincorporated form of business
structure that is owned by only one person. But like in other
business forms, you need to have the necessary licenses and

6. permits from your local or state government so as to operate
(Sullivan 2013, p. 57). In case you wish to operate this form of
business under a different name from yours, then you have to
choose for a fictitious name; a name that is not already
registered by someone else.
Conclusion
Stars and Stripes has only one owner and makes decisions
alone. Therefore, there are no delays due to disagreements with
members due to certain decisions, such as the case in
partnerships. However, a limited liability is only taxed twice,
both the business and the owners are subjected to taxation
(Sullivan 2013, p. 59). Additionally, one of the main
complexities of forming a limited liability company is in raising
adequate capital. In most cases, banks are reluctant to support
the business especially when it is in its initial stages of its
formation (Sullivan 2013, p. 60). Ultimately, the owner is still
responsible for the success or failure of the business.
Nevertheless, a limited liability is preferably the best due to its
less personal risk which is comfort in a construction business
where anything can go wrong.
Reference

7. Abrams, R. M. (2012). En-tre-pre-neur-ship: A real-world
approach: Hands-on guide for today's entrepreneur.
Beesley, C. (2012, January 4). How to Start a Small
Construction or General Contracting Business | The U.S. Small
Business Administration | SBA.gov. Retrieved February 21,
2016, from https://www.sba.gov/blogs/how-start-small-
construction-or-general-contracting-business
Census. Retrieved February 18, 2016
http://factfinder.census.gov/faces/nav/jsf/pages/searchresults.xh
tml?refresh=t#none
Condit, B. (2015). The four P's of marketing your fleet. Fleet
Owner, Retrieved from
http://ezproxy.snhu.edu/login?url=http://search.proquest.com.ez
proxy.snhu.edu/docview/1695968291?accountid=3783
Gold Medal Service Becomes BPI GoldStar Contractor. (2014,
January 14). Retrieved February 21, 2016, from
http://www.benzinga.com/pressreleases/14/07/p4698595/gold-
medal-service-becomes-bpi-goldstar-contractor
New Jersey Consumer Affairs. Retrieved February 18, 2016
http://www.njconsumeraffairs.gov/plu
Sullivan, A. S. (2013). Economics: Principles in action. Upper
Saddle River, New Jersey 07458:
Pearson Prentice Hall. p. 29- 63
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