Twitter 101
Miqdaad Dohadwala
Twitter 101
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Twitter Terminology
Twitter Mechanics
Twitter for brands
Marketing on Twitter
Twitter Tools
Ca...
Twitter 101
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

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Twitter Terminology
Twitter Mechanics
Twitter for brands
Marketing on Twitter
Twitter Tools
Ca...
Twictionary!
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(Prefix TW) – Tweeting while performing other mundane tasks (For Example –
Twshittin...
Twitter 101









Twitter Terminology
Twitter Mechanics
Twitter for brands
Marketing on Twitter
Twitter Tools
Ca...
This is when you
start taking
notes.
#ForReal
#TakeNotesNOW
#QUICKLY
User Name/Password
go here
Twitter Layout
Twitter Layout
Left Twitter Background Panel
This little piece right here is the crux of
your Background image.
The Right Panel is only v...
The Twitter Menu Bar

Left Main Menu bar is
divided into 4 parts
- Home
- Connect
- Discover
- Me

Right Main Menu bar is
...
The Twitter Menu Bar

Left Main Menu bar is
divided into 4 parts
- Home
- Connect
- Discover
- Me
The Home screen gives yo...
The Twitter Menu Bar

Left Main Menu bar is
divided into 4 parts
- Home
- Connect
- Discover
- Me
Clicking on the CONNECT ...
The Twitter Menu Bar

Left Main Menu bar is
divided into 4 parts
- Home
- Connect
- Discover
- Me
The Discover button show...
The Twitter Menu Bar

Left Main Menu bar is
divided into 4 parts
- Home
- Connect
- Discover
- Me
The Me button shows you ...
The Twitter Menu Bar

This is The Search Bar
You can search for
Relevant Hash
Tags, People, Accounts, Tr
ending Topics and...
The Twitter Menu Bar

The Settings Button
Here’s where you check
•
•
•
•
•

Your DM’s (Private Tweets your
followers send ...
The Twitter Menu Bar

The Upper Right Compose Button
Here’s what hippies click to DRAFT
a tweet. You can also –
- Add a lo...
Twitter Layout
Twitter Layout

The Compose button
Here’s where
most people
tweet from.

You can use
the previous
option. W...
Twitter Layout
Twitter Layout

Who to Follow: Suggestions on
tweeple for you to follow based on
your interests and people ...
Twitter Layout
Twitter Layout

The Twitter Stream –
Here’s where you see
tweets from people
that YOU are
following!
Right ...
Twitter 101









Twitter Terminology
Twitter Mechanics
Twitter for brands
Marketing on Twitter
Twitter Tools
Ca...
The Top TEN Brands!

And the NUMBER ONE BRAND ON TWITTER IS -
The Top Ten Rules for Brands
on Twitter!
Tweet on
Weekends.

That’s when
your followers
have more
time to read!
Fashion: Engagement for clothing and

fashion brands is 30% higher on
weekends, but only 12% of the industry’s
tweets are ...
Tweet when
people are BUSY!
Tweets sent during busy
hours (8am to 7pm)
receive 30% more
engagement than
tweets posted at o...
Follow the Right
People
Your Following to
Follower Ratio Matters –
A person who has 5000
Followers but 10000
Following is ...
Plan your Tweet
Schedule
Plan your tweet schedule
according to the days
your tweets perform
best, & tweet more
frequently ...
Smaller is Better
17% More
Engaging
Bitch.

Tweets that contain
fewer than 100
characters receive
17% higher
engagement th...
Make sure your
links work

92% of all linking
errors are caused
by not inserting a
space before the
actual link, which
for...
Don’t overuse
Hashtags
Hashtags increase
engagement
dramatically… But
don’t over use
them.
Tweet images
Tweets with image
links
(via yfrog, instagr.a
m, Twitpic)etc have
engagement rates
200% higher than
those wit...
Be Fun
Twitter is the ultimate
social network for
prepubescent teenage
girls.
Be like them (Talkative)
(Informative) and h...
Twitter 101









Twitter Terminology
Twitter Mechanics
Twitter for brands
Marketing on Twitter
Twitter Tools
Ca...
Marketing on Twitter
 Important

considerations
 Making your Hashtag Trend
 Incentivizing users
 Making Reports
Marketing on Twitter


Important Considerations
(Influencers)






These are people with a large share
of voice on tw...
Making your Hashtag Trend
Here is how Twitter
figures out
whether a topic is
trending or not.
Making your Hashtag Trend
Trending Topic
Organic
Number of
People

Geographic
Reach

Sponsored
Show me the
Money

Trends h...
Making your Hashtag Trend




If Justin Bieber tweets once it will add more to a
trend than if you tweet – Simply becaus...
Incentivizing Users






If you have a funny/Generic hash tag (For Eg. #ILuvBoobs) You will
get LOTS of entries
Howev...
Twitter 101









Twitter Terminology
Twitter Mechanics
Twitter for brands
Marketing on Twitter
Twitter Tools
Ca...
Twitter Tools
Twitter Tools are as below
 Metric Tracking Tools







Social Bakers
Twitter Counter
Hash Tracking
C...
A Quick Little Video to Run it
all in!
 http://www.youtube.com/watch?v=ygoq

GfLBqFs
Questions
Please do not hesitate to ask
questions.

Questions about the
conundrums of life and who
made this mind blowing ...
Pop Quiz!
You will now be asked
questions about Twitter
at random, failing to
answer correctly will
result in ¼ of your
Gr...
Take Home Project:
This time next week we will
expect you to have your own
personal twitter account with
50 followers.
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Marketing your brand on Twitter for Social Media Professionals

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Marketing on Twitter in India, A Powerpoint presentation that illustrates how best to market your brand on Twitter to Indian Social Media users

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Marketing your brand on Twitter for Social Media Professionals

  1. 1. Twitter 101 Miqdaad Dohadwala
  2. 2. Twitter 101        Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!
  3. 3. Twitter 101        Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!
  4. 4. Twictionary!            (Prefix TW) – Tweeting while performing other mundane tasks (For Example – Twshitting, tweeting from the pot) Mentions – A tweet from another user mentioning YOU. (I Love you @FructisIndia) is a mention Reply – A reply to a tweet you sent out. (Of course we love you @FructisIndia) Handle – Your identity on twitter (@FructisIndia, @FostersAoC) Hashtag – A trending topic, or a point of conversation. #Twitter4Noobs is a conversational point rallying users around teaching Newbs twitter tricks Trends – A Hash tag that has picked up enough popularity to be picked up by Twitter’s Algorithm and featured in the Trends List – (Trends can be personalized OR Geography based) Follower – People that have subscribed to YOUR Twitter Account Following – People whose twitter account YOU have subscribed to Tweets – 140 Character updates Influencer – Twitter ke ‘Bhai’ log #FollowFriday – Hashtag to suggest your followers to follow another user/brand (GarnierMenIndia: Hey tweeple! Follow @FructisIndia for Hair care and more!)
  5. 5. Twitter 101        Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!
  6. 6. This is when you start taking notes. #ForReal #TakeNotesNOW #QUICKLY
  7. 7. User Name/Password go here
  8. 8. Twitter Layout Twitter Layout
  9. 9. Left Twitter Background Panel This little piece right here is the crux of your Background image. The Right Panel is only visible on Wide Screen Computers such as a designers iMac. Word of Caution All brand creative elements should ideally feature here without too much clutter.
  10. 10. The Twitter Menu Bar Left Main Menu bar is divided into 4 parts - Home - Connect - Discover - Me Right Main Menu bar is divided into three parts - Search row - Settings Button - Compose
  11. 11. The Twitter Menu Bar Left Main Menu bar is divided into 4 parts - Home - Connect - Discover - Me The Home screen gives you a complete glimpse of your twitter account, options accessible here are: - Compose - Your Handle Info - Suggestions - Trends List - Tweets from accounts you follow
  12. 12. The Twitter Menu Bar Left Main Menu bar is divided into 4 parts - Home - Connect - Discover - Me Clicking on the CONNECT Button further gives you 2 options! 1) 2) Interactions – This is a collection of all mentions, follow notifications and re-tweets Mentions – This option purely shows you twitter users that have tweeted to you (Initiating conversation or replying)
  13. 13. The Twitter Menu Bar Left Main Menu bar is divided into 4 parts - Home - Connect - Discover - Me The Discover button shows you latest news from accounts you are following based on the number of interactions you have had with this brand. THIS IS A USELESS BUTTON THAT YOU WILL NEVER USE.
  14. 14. The Twitter Menu Bar Left Main Menu bar is divided into 4 parts - Home - Connect - Discover - Me The Me button shows you everything that’s up with your account – From who you are following, your followers, lists you subscribe to, similar accounts and also your Twitter COVER PICTURE Which YOU will need to design for your brand!
  15. 15. The Twitter Menu Bar This is The Search Bar You can search for Relevant Hash Tags, People, Accounts, Tr ending Topics and lists for your brand to subscribe to. Right Main Menu bar is divided into three parts - Search row - Settings Button - Compose
  16. 16. The Twitter Menu Bar The Settings Button Here’s where you check • • • • • Your DM’s (Private Tweets your followers send you) Your Lists The Help Menu Keyboard Shortcuts (if you’re bored) Settings • Change Creatives (BG, PP, CP) • Change Name/Handle • Deactivate account (If you click this button you die) Right Main Menu bar is divided into three parts - Search row - Settings Button - Compose
  17. 17. The Twitter Menu Bar The Upper Right Compose Button Here’s what hippies click to DRAFT a tweet. You can also – - Add a location to your tweet - Attach a Photograph with your tweet Right Main Menu bar is divided into three parts - Search row - Settings Button - Compose
  18. 18. Twitter Layout Twitter Layout The Compose button Here’s where most people tweet from. You can use the previous option. We don’t judge.
  19. 19. Twitter Layout Twitter Layout Who to Follow: Suggestions on tweeple for you to follow based on your interests and people you already follow. The Trends Map: Hash tags that have picked up popularity – You can see trending topics based on city, country, global and tailored (which is trending topics that would interest YOU)
  20. 20. Twitter Layout Twitter Layout The Twitter Stream – Here’s where you see tweets from people that YOU are following! Right Twitter Background Panel – This isn’t as important as the left BG Panel but users with Wide Screen computers can view this hence it’s good to make use of this space too.
  21. 21. Twitter 101        Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!
  22. 22. The Top TEN Brands! And the NUMBER ONE BRAND ON TWITTER IS -
  23. 23. The Top Ten Rules for Brands on Twitter!
  24. 24. Tweet on Weekends. That’s when your followers have more time to read!
  25. 25. Fashion: Engagement for clothing and fashion brands is 30% higher on weekends, but only 12% of the industry’s tweets are posted on Saturday and Sunday. Entertainment: Tweets published by entertainment brands on Sunday and Monday receive 23% more engagement than average, while Thursday receives the lowest engagement. Publishing: Engagement on Saturday is 29% higher than average, yet only 7% of publishing brands tweet on that day. Sports Brands: People are far more likely to engage with sports brands on Twitter during the weekend, which is no big surprise. Engagement rates are 52% higher on Saturday and Sunday than on weekdays Find your Niche! Knowing when your followers are most responsive is half the battle!
  26. 26. Tweet when people are BUSY! Tweets sent during busy hours (8am to 7pm) receive 30% more engagement than tweets posted at other times (8pm to 7am), including Saturday and Sunday. 64% of brands tweet during busy hours and take advantage of this trend.
  27. 27. Follow the Right People Your Following to Follower Ratio Matters – A person who has 5000 Followers but 10000 Following is not an influencer. Don’t use #TeamFollowBack… Your Fans and Your Client can see right through it.
  28. 28. Plan your Tweet Schedule Plan your tweet schedule according to the days your tweets perform best, & tweet more frequently on those days. But don’t overdo it. there’s an inverse relationship between tweet frequency & engagement, so the more you tweet per day, the less engaging your tweets may become.
  29. 29. Smaller is Better 17% More Engaging Bitch. Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets. And leave some room in tweets, if you don’t use all 140 characters, followers can add their own text either before or after your content
  30. 30. Make sure your links work 92% of all linking errors are caused by not inserting a space before the actual link, which forces users to copy and paste the link into a browser. I don’t want to do that, do you?
  31. 31. Don’t overuse Hashtags Hashtags increase engagement dramatically… But don’t over use them.
  32. 32. Tweet images Tweets with image links (via yfrog, instagr.a m, Twitpic)etc have engagement rates 200% higher than those without. Images are sexy people Do use them once in a while!
  33. 33. Be Fun Twitter is the ultimate social network for prepubescent teenage girls. Be like them (Talkative) (Informative) and have a little Joie de Vivre… Don’t be a Perv though. Remember the three golden RULES. - Don’t schedule tweets - Reply QUICK - Love your followers!
  34. 34. Twitter 101        Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!
  35. 35. Marketing on Twitter  Important considerations  Making your Hashtag Trend  Incentivizing users  Making Reports
  36. 36. Marketing on Twitter  Important Considerations (Influencers)    These are people with a large share of voice on twitter (anyone with over 500 followers. Develop relationships with influencers via your brand so that you can call on them to push your promotions Make sure you take care of your influencers by giving them a prize or two once in a while even if their entries aren’t snappy enough.
  37. 37. Making your Hashtag Trend Here is how Twitter figures out whether a topic is trending or not.
  38. 38. Making your Hashtag Trend Trending Topic Organic Number of People Geographic Reach Sponsored Show me the Money Trends happen either if you pay for them ($100,000 a day) OR if Many people from different geographic locations are tweeting. This is explained further along.
  39. 39. Making your Hashtag Trend   If Justin Bieber tweets once it will add more to a trend than if you tweet – Simply because his Klout on twitter is more (No. of Followers) However if 1000 people (with a 100 followers each) from different countries use the same hashtag – It will trend quicker than Justin Bieber pushing a trend even though he collectively has more than 1 Million followers.
  40. 40. Incentivizing Users     If you have a funny/Generic hash tag (For Eg. #ILuvBoobs) You will get LOTS of entries However if you have a branded hash tag (Which you most likely will) users will need a little prodding to participate This prodding is popularly known as FREEBIES  T-Shirts  Passes  Invites  Key chains  Contraceptives  You get the drift Freebies ensure your influencers and other users get in on the contest and make your activity successful!
  41. 41. Twitter 101        Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!
  42. 42. Twitter Tools Twitter Tools are as below  Metric Tracking Tools      Social Bakers Twitter Counter Hash Tracking CrowdBooster Scheduling Tools    FutureTweets.com TweetDeck SproutSocial Future Tweets and Tweet Deck Are FREEEEEEE – Create your Accounts TODAY!
  43. 43. A Quick Little Video to Run it all in!  http://www.youtube.com/watch?v=ygoq GfLBqFs
  44. 44. Questions Please do not hesitate to ask questions. Questions about the conundrums of life and who made this mind blowing power point will not be entertained.
  45. 45. Pop Quiz! You will now be asked questions about Twitter at random, failing to answer correctly will result in ¼ of your Grades being donated to cancer research.
  46. 46. Take Home Project: This time next week we will expect you to have your own personal twitter account with 50 followers.

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