SlideShare a Scribd company logo
1 of 12
30 years
What have I learned?
•
•
•
•
•
•
•
•
•

Future proofing
Team
Sales, sales, sales (the new fundraising)
Passion
Technology and social media
Business model
Story telling
Strategy, focus, execution
TEN
PITCHING
• Business plan is no longer the preferred
means of communication
• Story telling
• 10 slides
• Depth of knowledge
• Process of business planning is still relevant
• Business model canvas
Entrepreneurship
Canvas
© 2008 Copyright Ron Immink
Guy Kawasaki
•
•
•
•
•
•
•
•
•
•
•

Problem
Solution
Market
Technology
Business model
Routes to market
Marketing and sales
Competition
Management team
Financial projections and metrics
Milestones
PITCH
STRATEGIC BOX
•
•
•
•
•
•

Values
Passion
Vision
Mission
Positioning
Resourcing

TARGETS

Vision

DIRECTION

Resources
Values

TACTICS
Positioning
Passion

Mission
Your story
1.
2.
3.
4.
5.
6.
7.

Six statements
Market description
Marketing
Team
Process/technology
Finance
Executive summary
Questions
ron@smallbusinesscan.com
+353-85-1006307

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Pitching and story telling