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Stop Pitching and Start Story Telling
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Pitching and story telling

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As presented at Innovateher in UB HQ in Belfast as part of #businesswomencan

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Pitching and story telling

  1. 1. 30 years What have I learned? • • • • • • • • • Future proofing Team Sales, sales, sales (the new fundraising) Passion Technology and social media Business model Story telling Strategy, focus, execution TEN
  2. 2. PITCHING • Business plan is no longer the preferred means of communication • Story telling • 10 slides • Depth of knowledge • Process of business planning is still relevant • Business model canvas
  3. 3. Entrepreneurship
  4. 4. Canvas
  5. 5. © 2008 Copyright Ron Immink
  6. 6. Guy Kawasaki • • • • • • • • • • • Problem Solution Market Technology Business model Routes to market Marketing and sales Competition Management team Financial projections and metrics Milestones
  7. 7. PITCH
  8. 8. STRATEGIC BOX • • • • • • Values Passion Vision Mission Positioning Resourcing TARGETS Vision DIRECTION Resources Values TACTICS Positioning Passion Mission
  9. 9. Your story 1. 2. 3. 4. 5. 6. 7. Six statements Market description Marketing Team Process/technology Finance Executive summary
  10. 10. Questions ron@smallbusinesscan.com +353-85-1006307

As presented at Innovateher in UB HQ in Belfast as part of #businesswomencan

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