This presentation was made for the Design Thinking workshop of Open VRT (5.12.2015)

1. People first
People First
Tim Van Lier

3. From desk vs
into the wild

4. Unvalidated vs
validated

5. We are all trying to find
the right product for the
user, right?

6. ...through design thinking

9. The lean startup is
ok, but...

10. First we need to find the
pain points
Not start with solutions

11. a user wants features
people want to fulfill needs

12. First, finding the right
challenge (in team!) before
the product...

13. How do we start?

14. Observe
Decide
Act

15. Observe
Decide
Act

17. Go into the wild with all
the team...

18. Talk to users
Habit mapping,...

21. In conversation

22. Analytics, trends,...

23. Benchmarking

24. Communicate together

25. Mental models

26. Users persona’s

27. User journeys

28. Insights museum
Insights museum

29. Observe
Decide
Act

30. Framing the problem(s)
Users - needs - insights or assumptions

31. Problem statements
[Our service/product] was designed to achieve [goals]. We have
observed that the service/product isn’t meeting [these goals], which
is causing [this adverse effect] to our business. How might we
improve [service/product] so that our customers are more successful
based on [these measurable criteria]

32. Asking the right questions

33. Hypothesis statements
We believe [doing this] for [these personas] will
achieve [this outcome]. We will know we’re
[right/wrong] with [qualitative feedback/quantitative
feedback/KPI changes]

34. Divide your questions in...
foundational generative evaluative

35. Radioplus

36. Deredactie mobile

37. What’s your vision & mission

38. Validation board
User segment
Need
Value promise
Solution
Value network
Competition

39. Best at...

40. Observe
Decide
Act

41. Manage your hypotheses &
experiments...

44. ...and then search for
solutions, for value...

45. ...and start designing
a quality product!

46. And this is how it comes
together….

48. War room
Observation Experimentation Delivery

49. What have I learned so far?

50. People First, users second

51. Go into the wild

52. Every time you get
feedback from the user, it
gives insights!

53. Have a shared vision

54. Make it visual and
manage expectations

57. Thank you!
Questions?

58. Tim Van Lier
tim.vanlier@vrt.be
@vanlier