6. How we build our Audience
Users of Mobile Apps and Websites
Your own users
Y
Y
7. How it Works
APP
e.g. Candy Crush
Happen ^
P P
Completes task.
Gets reward.
r
=
RESULTS
SDK
Aegean Air creates
a Prototype on
Happen with 2
Tasks.
Completes task.
Gets reward.
8. Why it Works
Client: Pays fixed amount ($1)per participant.
Publisher: Earns 70% per completed test.
Participant: Earns a reward.
10. The Happen Advantage
Get results within hours.
Cost much lower than competitors.
Y
Y
Y
Access to specific target audience of
real users.
Y Get feedback before you develop.
12. MAR17 JUL17JUN17
The Roadmap
SEP16JUL16
Launched as
private beta
Idea and market research
already in progress
Development begins
SEP17 DEC17 JAN18
March 6, firstclientlaunchesa
three stage user test to hisown
users lastinga week and getting
1500 tests back.
Proofof Concept
Marketing, reach
publishers, reach clients
and fully launch.
Reached first clients
on private beta
WE ARE HERE
fully functional
& ready to scale up
Launched as
public beta