Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
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Integrating social influencer outreach into your email outreach efforts- Simms Jenkins, BrightWave Marketing
1. Simms Jenkins CEO - BrightWave Marketing [email_address] Office: 404.888.0133 Mobile: 404.664.6864 www.BrightWaveMarketing.com www.EmailStatCenter.com www.TheTruthAboutEmailMarketing.com twitter.com/simmsjenkins Email Marketing – State of the Inbox
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4. Strategic Services List Growth Management Preference Center Creation Creative Services Program Measurement & Benchmarking Data Capture Consulting Inbox Optimization Privacy and CAN-SPAM Compliance Consulting User Surveys Campaign Management Best Practices Advisory Services Database Management Integrated Text Messaging Integrated Social Networking Integrated Voice Messaging
10. ARPANET “map” in the 1960s 1,600,000,000 Number of email users worldwide by 2011
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12. Dot Com Bubble Era Alexis Martin Neely Interviews “Revolutionary” Email Expert Nate Hagerty: “Insider Secrets To How Marketing Experts Make Millions With Email Marketing… And Why These Strategies Have Never Before Been Properly Applied In Law Practices...But Are Critical —and Profitable—Right Now!”
25. Email is gaining steam “ We’re predicting that email will continue to distance itself from other online advertising formats over the next five years, growing to $15.7 billion and remaining the preferred channel among many marketers” Borrell Associates “ 65% of marketing spend has no discernible effect” World Advertising Research Coalition
26. Not To Mention Gaining Spend “ Marketers spent $12.1 billion on email in 2008, more than they spent on either display/banner advertising or search” Borrell Associates
27. What’s at Stake? How about Brand & Bucks? Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices -- Merkle, Feb. 2009 For every dollar spent on Email marketing in 2008, marketers can expect an estimated $45.06 ROI -- DMA, 2008
34. Driving Revenue - Email as the Digital Communication Hub ROI = 1,400% -Email Response Rates Increased 275% -Unsubscribe rate dropped 70% -Delivery Rates Up 11% -Customer Retention & Frequency = Higher SMS & Facebook Integration Email Subscriber Value of $12
“ One of the top 21 email marketing information sources” & “Best Blogs” - Email Marketing Reports.com BrightWave & Client work featured in dozens of industry publications and media including The Atlanta Journal Constitution, Bloomberg TV, Marketing Sherpa, BtoB, ClickZ, DM News & MediaPost Created EmailStatCenter.com, in partnership with The Email Experience Council, the leading email research and metric portal for email marketing practitioners Contributor to iMediaConnection, over 40 email industry related articles published “ The Truth About Email Marketing” published by Pearson (FT Press, 2008) Leadership developed email programs at Cox Interactive Media, Southern Progress & WebMD
The first email was sent between the two machines shown in this photograph. They were (obviously) side-by-side, but the only connection between them was through the ARPANET . In the foreground is BBN-TENEXA (BBNA for short). Host names in 1971 had no .com or dot anything; DNS came along later. BBNA was the machine on which the first email was received. In the background is BBN-TENEXB (BBNB) from which the first email was sent. On the left, foreground, is the Teletype KSR-33 terminal on which the first email was printed. Immediately behind and largely obscured is another KSR-33 on which the first email was typed.
Trivia House specialty Co founders Or 2 burgers
“ One of the top 21 email marketing information sources” & “Best Blogs” - Email Marketing Reports.com BrightWave & Client work featured in dozens of industry publications and media including The Atlanta Journal Constitution, Bloomberg TV, Marketing Sherpa, BtoB, ClickZ, DM News & MediaPost Created EmailStatCenter.com, in partnership with The Email Experience Council, the leading email research and metric portal for email marketing practitioners Contributor to iMediaConnection, over 40 email industry related articles published “ The Truth About Email Marketing” published by Pearson (FT Press, 2008) Leadership developed email programs at Cox Interactive Media, Southern Progress & WebMD
07/27/09
What Changed New template with multiple links and content offerings Used Metrics for follow up efforts Deployed via BrightWave platform Metrics Measurement & Benchmarking Results 152% increase in Click Through Rate over previous email campaigns 215% increase in Unique Clicks/Open Rate 640% increase in tracked viral activity (forwards) 13.1% increase in deliverability rate 41% decrease in unsubscribes Hired as Email Marketing Agency Of Record 07/27/09