This document contains notes from a journalism course covering various topics: - Types of sources journalists can contact including experts, witnesses, stakeholders - The importance of building relationships with sources - Elements that make for a strong story such as a human case study, background context, and expert analysis - Techniques for search engine optimization (SEO) and social media optimization (SMO) such as using relevant keywords and engaging users - Philosophies on the purpose of journalism and effective storytelling - Tips for web writing such as using brevity, links, images and focusing on audience and platform - Examples of successful publication styles from news sites like the Daily Mail and Buzzfeed - The role of testing and