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Enterprise 2.0: Social Media, Collaboration and Innovation in Organizational Context
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Example: CompanyCommand
Communities of Practice Groups that share a concern, a set of problems, or a passion about a topic, and... deepen their knowledge and expertise in this area by interacting on an ongoing basis. Cultivating Communities of Practice Etienne Wenger, Richard McDermott, William Snyder
A Highly Influential “Practice” Highly dynamic environment Decentralized Operations Where strategy is operationalized High Level of Authority & Responsibility Every Soldier is in a company— about 120 soldiers per company Complex, rapidly evolving enemy Implementing agent on all policies that impact on, or include soldiers Slide 4
CC FOUNDING STORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose, Values, Envisioned Future
Team Purpose and Values To improve the effectiveness of company commanders, and to advance the practice of company command. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting the Learning Curve Time Effectiveness Learning Curve  with Community of Practice Effectiveness six  months later Effectiveness in a  new experience X X Learning Curve  without Community of Practice Time Effectiveness Learning Curve  with Effectiveness six  months later Effectiveness in a  new experience X Learning Curve  without
Envisioned Future Vision:  Every company-level leader—past, present, & future—connected in a vibrant conversation about building and leading combat-ready teams.
Innovation Video Clip ,[object Object],“ We have to have a living, thinking, breathing, dynamic organization—from top to bottom.”
Innovation Video Clip
The Model
The Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knowledge Silos Branch Branch Unit Unit School House Field ,[object Object],[object Object],[object Object],[object Object]
Integrative Learning Model Community of  Practice Hierarchical Formal, Explicit Emergent Informal, Tacit Assumption: The Leader/Organization know what the most effective practice is and tell the field to implement Assumption: The “touch points” of the enterprise know what the most effective practice is. The power to transform the organization happens when you bring the formal and the informal together!
Distributed Community Space Online
Community space is organized around the main functions of the practice of command.  If commanders do these well, they will be effective. Each section is facilitated and developed by a topic lead who is an experienced commander and has a depth of experience and passion in the specific topic he or she is a lead for.  Everything in the community space is targeted towards the effective practice of company command.  Most recent conversations are brought forward and highlighted on the front page to create the effect of an ongoing professional conversation Featuring members introduces the community to itself and facilitates professional connections. The leadership team writes a community of practice monthly newsletter that is emailed out to all members.  The newsletter has links to new content and conversations and also contains a thought piece on leadership.
Leader 2 Leader  (L2L) Face to Face Gatherings
Leader 2 Leader One strategy that invigorates the distributed community is a gathering of leaders who come together face-to-face to share their knowledge and lessons learned, and to talk about things that matter when it comes to leading and building combat-ready teams.
Preparing for Afghanistan
[object Object],Afghan Cdr Strategy ,[object Object],[object Object],[object Object],[object Object],4. Sub-Community Formed in Online Space  In the  Experience Coming out  of the  experience Preparing  for the  experience
L2L: Prep for Afghanistan Six leaders who commanded in Afghanistan spent three days in working sessions with company commanders preparing to deploy there.
Leader Challenge
Leader Challenge Based on feedback from members of the community, we can almost guarantee at some point in your deployment you will have to make a call to …
Leader Challenge
iLink
“ Amazon.com like” Recommendations
Non iLink Users, after two months
iLink Users, after two months
Collective Intelligence: Enabling Knowledge Creation Inward Facing :  CompanyCommand.army.mil Externally Facing:  EPA’s Puget Sound  Information Challenge wiki
 
Where the Army is Going …
milSuite – Locate, Share, Connect ,[object Object],[object Object],[object Object],[object Object]
Professional Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Broadcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Military Encyclopedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Coming Soon…
Orion
Conclusion

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CompanyCommand & PlatoonLeader Forums and MilSuite

  • 1. Enterprise 2.0: Social Media, Collaboration and Innovation in Organizational Context
  • 2.
  • 4. Communities of Practice Groups that share a concern, a set of problems, or a passion about a topic, and... deepen their knowledge and expertise in this area by interacting on an ongoing basis. Cultivating Communities of Practice Etienne Wenger, Richard McDermott, William Snyder
  • 5. A Highly Influential “Practice” Highly dynamic environment Decentralized Operations Where strategy is operationalized High Level of Authority & Responsibility Every Soldier is in a company— about 120 soldiers per company Complex, rapidly evolving enemy Implementing agent on all policies that impact on, or include soldiers Slide 4
  • 6.
  • 8.
  • 9. Targeting the Learning Curve Time Effectiveness Learning Curve with Community of Practice Effectiveness six months later Effectiveness in a new experience X X Learning Curve without Community of Practice Time Effectiveness Learning Curve with Effectiveness six months later Effectiveness in a new experience X Learning Curve without
  • 10. Envisioned Future Vision: Every company-level leader—past, present, & future—connected in a vibrant conversation about building and leading combat-ready teams.
  • 11.
  • 14.
  • 15.
  • 16. Integrative Learning Model Community of Practice Hierarchical Formal, Explicit Emergent Informal, Tacit Assumption: The Leader/Organization know what the most effective practice is and tell the field to implement Assumption: The “touch points” of the enterprise know what the most effective practice is. The power to transform the organization happens when you bring the formal and the informal together!
  • 18. Community space is organized around the main functions of the practice of command. If commanders do these well, they will be effective. Each section is facilitated and developed by a topic lead who is an experienced commander and has a depth of experience and passion in the specific topic he or she is a lead for. Everything in the community space is targeted towards the effective practice of company command. Most recent conversations are brought forward and highlighted on the front page to create the effect of an ongoing professional conversation Featuring members introduces the community to itself and facilitates professional connections. The leadership team writes a community of practice monthly newsletter that is emailed out to all members. The newsletter has links to new content and conversations and also contains a thought piece on leadership.
  • 19. Leader 2 Leader (L2L) Face to Face Gatherings
  • 20. Leader 2 Leader One strategy that invigorates the distributed community is a gathering of leaders who come together face-to-face to share their knowledge and lessons learned, and to talk about things that matter when it comes to leading and building combat-ready teams.
  • 22.
  • 23. L2L: Prep for Afghanistan Six leaders who commanded in Afghanistan spent three days in working sessions with company commanders preparing to deploy there.
  • 25. Leader Challenge Based on feedback from members of the community, we can almost guarantee at some point in your deployment you will have to make a call to …
  • 27. iLink
  • 28. “ Amazon.com like” Recommendations
  • 29. Non iLink Users, after two months
  • 30. iLink Users, after two months
  • 31. Collective Intelligence: Enabling Knowledge Creation Inward Facing : CompanyCommand.army.mil Externally Facing: EPA’s Puget Sound Information Challenge wiki
  • 32.  
  • 33. Where the Army is Going …
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Orion

Editor's Notes

  1. This shows our clear focus on improving the effectiveness of COs. As a result of the CC Community (professional forum), participating COs will arrive in command at a higher level of effectiveness and their learning curve will shift left and up. The 2 nd order effect will be more effective units and a more effective Army. The 2 nd bullet highlights our long-time focus on leadership specifically. We take this for granted; however, it is probably something that drives us more than we even are aware of
  2. This shows our clear focus on improving the effectiveness of COs. As a result of the CC Community (professional forum), participating COs will arrive in command at a higher level of effectiveness and their learning curve will shift left and up. The 2 nd order effect will be more effective units and a more effective Army. The 2 nd bullet highlights our long-time focus on leadership specifically. We take this for granted; however, it is probably something that drives us more than we even are aware of
  3. Talk through how the site is organized – go through the left-side “taxonomy” Some people are interested in how you organize an online “Community of Practice” We asked ourselves the question, “What does a Company-Level Unit need to be able to do well in order to be effective?” What emerged were the main areas or big rocks of command: Leadership, Warfighting, Training, Fitness, Force Protection, Supply, Maintenance, and Taking Care of Soldiers & Family. The other areas: FRG, Pro Reading are different categories that apply outside the focused domain of CompanyCommand. The Rally Point area is “sub communities” within CC.com and the Cdrs’ Log is a way to leverage individual’s contributions.