Il caso di studio: la Intranet di Philips. Le sfide affrontate e le cose imparate nell'implementazione di una intranet basata su tag. Dennis Agusi, illustra come creare un business case per una intranet basata su tag, generando valore per l'azienda e come hanno fatto a trasferire 123.000 pagine in una nuova intranet.

1. Case Study
Why Philips Implemented
a Tag Based Intranet
Dennis Agusi

2. Dennis Agusi
Group Communications
04 October 2018
Why we implemented a
tag based intranet

3. We innovate across the health continuum
Providing propositions for
healthy living
Supporting predictive and
preventative care
Connecting care in the home
to improve quality of life

4. Royal Philips in 2017
EUR 17.8
billion sales
~74,000employees in over 100 countries4%comparable
sales growth
More than 1/4
of sales from solutions

5. Sales and services
in 100+ countries
Philips’ six largest
markets and the
Netherlands1
China
€2.8
billion
Japan
€1.1
billion
United States
€7.7
billion
Netherlands
€688
million
Germany
€1.4
billion
India
€804
million
France
€833
million
1 Seven largest markets by sales in 2016

6. Why a new
intranet?

7. +123,000 Intranet pages
+700 standalone intranet pages
2,644 intranet content managers
Facts speak
louder than
words

8. 1.1. h/day1 searching
€570M searching every year2
19% Of a workweek is spent on
searching and gathering information3
Facts speak
louder than
words
1 The Digital Workplace by Infocentric: Studies by IDC, AIIM, MeriTalk, Canon, Artesian Solutions, Butler Group, YouGov, Recommind and Google.
2 Based on 210 worked per year and 40h per day.
3 Mc Kinsey: The social economy, Unlocking value and productivity through social technologies July 2012
Confidential information

9. Our internal channel landscape transformation
The intranet as the center of our internal communications landscape
Previous state – platforms and channels are dispersed, there is
little standardization across content distribution methods and
measurement.
Current state – platforms and channels are more centralized with
most content and functionality sitting on the intranet. Delivery and
measurement is more standardized and the architecture has a
holistic strategy.
Intranet
Philips
Community
P-Cast
Mass mails
and news
letters
(Teradata)
BlueTube
Intranet
P-cast
Mass mails
and news
letters
(Teradata)
Philips
Community
Philips
news
platform
Live
streaming
BlueTube

10. Prevention
A personal customizable launch page that
enables employees to reach their goals by
providing the best access to data, information
and tools that they need to do their jobs in the
best possible manner and with high levels of
engagement.

11. Who is using a taxonomy?

12. A taxonomy is a controlled list
of terms (words) that you use
to tag/label content

13. How can a taxonomy help you?
Improve findability & usability through:
Faceted search (filters)
On site search (‘internal search engine’)
Content management & governance
Landing pages (collections)
Navigation
Personalization
Related content (suggestions)

14. The concept behind our intranet
From structured sites -> To information linked via Topics

15. Personalization on the
intranet based on tags
• Prevents information overload
• Based on interest
of employee
• One single place for
all internal news
• Helped us to prevent duplicated
content

16. How to
transition
+123,000
pages?

17. Content transition
From… To…

18. How many pages do you
think we have today?

19. From +123,000 pages
to 6,000 pages

20. How does it work?
And what does it look like?

21. Our learnings
• Invest in change
communications
• A taxonomy is a key
element in helping
your employees to
find and discover
relevant content
• Focus on business
value. This helps to
end discussions
• Establish a
multidisciplinary team
“If you focus on results, you will
never get change. If you focus on
change, you will get results.
Jack Dixon

22. &
Q A
Twitter: @dennisagusi
Email: dennis.agusi@philips.com

24. INTRANET ITALIA DAY
L’evento italiano di chi progetta,
crea e gestisce le intranet