The document discusses social media and the IntelBuilder Social Media Platform (SMP). It defines social media as online technologies that people use to share opinions and experiences. It outlines major social media websites like Facebook and YouTube. It then describes the IntelBuilder SMP as a web-based platform that provides social media applications to power audience growth and engagement. Finally, it provides an example of how Pepsi has used social media for marketing campaigns.

1. Social Media Solutions
Artem Gassan
Vesta Digital LLC
www.vestadigital.com
7/2/2009
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2. Agenda
• What is Social Media?
• Characteristics of Social Media
• Major Social Media Websites
• What is IntelBuilder™ Social Media Platform (SMP)
• IntelBuilder is the right tool for success
• Pepsi Social Media Marketing Campaigns
• Total 360° Immersion
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3. What is Social Media?
• Online technologies and
practices that people use to
share their:
▫ Opinions
▫ Insights
▫ Experiences with each other
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4. Characteristics of Social Media
Social Media vs. Traditional Media
• Messaging: “talk-with” rather
than “talk-to”
• Content: anyone can be a leader
rather than privileged few
• Distribution: reduce the time and
effort needed to check websites
for new information
• Culture: group participation
rather than passive audience
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5. Major Social Media Websites
• Facebook
• Twitter
• MySpace
• YouTube
• LinkedIN
• Flickr
• Technorati
• Digg
• Stumble!
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6. What is IntelBuilder SMP?
• Web-based platform
that makes it easy for
you to add a wide array
of social features to
your website.
• Delivers a range of
social media
applications that help
power audience
growth and
engagement
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7. IntelBuilder is the right tool for success
Manage your own social networks:
• Content
• Photos
• Video sharing
• Social blogs
• Video Podcasts
• Message boards and much more
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8. Pepsi Marketing Campaign
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13. IntelBuilder
Results
• Create
• Distribute
• Communicate
• Interact
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14. Total 360° Immersion
Distribute
Communicate
Drive Traffic
Create
Interact
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