From Bricks to Clicks

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A review of NICSA's online transformation and strategy.

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From Bricks to Clicks

  1. 1. From Bricks to Clicks:NICSA Enters the Digital Era Theresa Hamacher, CFA President
  2. 2. NICSA’s MissionNICSA is the leading provider of independent education and networking forums to professionals in the global investment management community.
  3. 3. NICSA’s Meetings in 2008 2 resort location national meetings 1 golf-related local meeting 5 regional meetings 3 international partnership meetings
  4. 4. NICSA’s Programming in 2008 Physical VirtualReal Time Meetings Committees Media Best Practice CoverageArchived Guide
  5. 5. NICSA’s Marketing in 2008 Push e-mail Print mailings Print newsletter
  6. 6. Then the World Changed
  7. 7. New StrategyDesktop BrandedDelivery ContentArchived Opt-InContent Marketing
  8. 8. Desktop Delivery Goals Up to the minute contentExpand reach within member firms Initiatives Webinar program Online best practice guide Online marketing
  9. 9. Branded Content Goals Be seen as a thought leaderBecome go-to source for information Initiatives NICSA News blog More best practices material NICSA Knowledge Center
  10. 10. Archived Content GoalsCreate content with a longer shelf life Initiatives Webinar tapes online Blog posts about events Coming soon! Video
  11. 11. Opt-In Marketing Goals Reduce number of push e-mails Initiatives LinkedIn group (now 2,000 members)Twitter to share content and NICSA updates Facebook page
  12. 12. NICSA’s Meetings in 2012 1 resort location national meeting 1 downtown location national meeting 4 local meetings
  13. 13. NICSA’s Programming in 2012 Physical VirtualReal Time Meetings Committees Webinars Media CoverageArchived Best Practice Blog and Knowledge Guides Social Media Center
  14. 14. NICSA’s Marketing in 2012 Push e-mail Social media Online newsletters

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