This document discusses the relationship between design, mass media, and technology. It highlights two videos, one focusing on time lapse photography and the other showcasing 3D mapping for Adidas. It notes that design is now shared widely online, with some posts receiving over 30,000 views in a single day. It argues that the internet has become a traditional media platform, providing low-cost reach to large audiences and allowing boundaries to be pushed through innovative uses of technology. Information is now more accessible to the masses. As designers and communicators, there is a responsibility to contribute messages that inspire and contribute to our constantly evolving social and cultural environment.

1. Design and Mass media!
Story telling+ Visual/Digital Technologies
1. Time Lapse by Josh Owens
2. 3D mapping for ADIDAS

2. Before looking at the rest of this entry, please take a look a this two videos
http://vimeo.com/24492485
(while you look at this I want you to think about the word “composition”)
http://www.youtube.com/watch?v=hN0jtWzPPnc
(while you look at this I want you to think about the word “technology”)

3. Today, design is shared, viewed and
reviewed by everyone…
As high as 30K views in a day
Totals are registered for 10 weeks on
air so far!!
some say that Internet is still part of non
traditional media….is it?
•The advantage of reaching masses at
low cost
•The use of technology to impact and
create brand relevance.
•The constant push of boundaries &
competitiveness.

4. Over 1M readers/month
1.8M page views
SERIOUS BUZZ online and off

5. Information is power... (it used to belong only to politicians*)
*Hmmmm….maybe still does
Power to the people!! (now it is really hard to hide the truth)
Today, everything is an image! (visual communication era)
A new index for development? (a developed country provides people
with access to information)

6. Our whole environment (social, cultural, physical and emotional) is a
composition made by all of us.
As Designers, architects and communicators, we have the responsibility
to deliver messages that inspire and contribute to that constant creation.
Even more so when anyone can see our work.