Our Flickr presentation.

1. flickr is an image and video hosting website connecting people
through photography that extends it’s reach through social media
Submission
by:
Olivia
Whi2on
and
Stacie
Sco2

2. Flickr’s Unique Start and How Yahoo Gave It A Business Model
!
In 2004, Stewart Butterfield and Caterina Fake developed a photo-sharing website called Flickr as a
secondary feature of their platform, Game Neverending. (Game Neverending was a massive online
multiplayer game.) When Ludicorp realized that their photo-sharing site was far more popular and in-demand
than their roleplaying game platform, they turned their attention and energy to Flickr.
!
In 2005,Yahoo purchased Flickr for somewhere between $22-$25 million dollars (this number has been
estimated to be as high as $35 million dollars, though the majority of sources list it in the twenty-million range).
Flickr remains a Yahoo product. Many believe that Yahoo “killed” Flickr after its acquisition by focusing its
attentions of integration with Yahoo’s products rather than on innovation of the product. However,
when Yahoo bought Flickr, it had only one million users. By 2013, there were
87 million. But the complete
monetization of Flickr after the Yahoo acquisition suggests that maybe the critics are right.
!
By May of 2013, Yahoo was prepared to completely overhaul Flickr’s account options. Based on the popular
“freemium” model, Flickr’s free account offers one terabyte of storage, uploading and downloading in full
original quality, unlimited monthly bandwidth, and video playback of up to three minutes each. That’s a lot of
great features, right? Users can opt for an ad-free choice, but that will cost them $49.99 per year, or $5.99 per
month. Finally, the “Doublr” account option offers all the benefits of the free plan, plus two terabytes of storage
for a mere $499 per year.
!
Who Is Flickr For?
!
It should go without saying that Flickr is for photographers. However, as a result of the digital age,
“photographer” has been redefined as anyone with access to a camera and a few filters. With the help if
Instagram, Snapchat and, yes, Flickr, people can organize their photos into digital albums to be shared with
whomever they choose, whenever they choose.
!
However, it is true that Flickr provides a really great platform for aspiring professional photographers. High
resolution, full size photos appear everywhere on the site, users can create photo products with their personal
photos, and Flickr regularly spotlights their users. For instance, their 20 Under 20 post.

3. Flickr’s Features and How to Use Them

4. History of Flickr
• Originally
part
of
a
image
hos3ng,
video
hos3ng,
web
services
suite
created
in
2004
by
Ludicorp
(founded
by
Stewart
BuBerfield
and
Caterina
Fake)
• Photo
sharing
and
correspondence
features
were
supposed
to
be
a
secondary
feature
of
their
primary
product,
Game
Neverending,
a
web-­‐based
mul3player
online
game
• They
realized
it
solved
a
huge
problem
for
people,
which
was
actually
a
large
issue
back
in
the
early
2000s
(storage
issue
was
a
big
deal,
too)
!
• Acquired
by
Yahoo
in
2005
(remains
a
Yahoo
product,
projected
worth
$22-­‐25
million)
!
• As
a
user
you
receive
1,000
GB
of
free
storage,
and
can
purchase
addi3onal
storage
space
!
• A
lot
of
people
think
Yahoo
"killed"
Flickr
because
it
was
forced
to
integrate
(with
Yahoo
products)
rather
than
innovate
!
• In
May
of
2013,
Yahoo
released
a
new
business
model
for
Flickr:
"Freemium"
• Many
believe
this
was
a
money-­‐based
decision
influenced
by
the
profit
Yahoo
makes
by
having
ads
on
Flickr
• Many
think
that
Flickr
purposefully
planned
to
have
an
unnecessary
Ad
Free
and
Doublr
plan
to
keep
people
on
free
accounts
and
keep
genera3ng
ad
revenue
REFERENCE:
hBp://en.wikipedia.org/wiki/Flickr

5. Facts about Flickr
• Allows
you
to
capture
and
create
stunning
photos:
Take
photos
with
the
app’s
easy-­‐to-­‐use
camera
and
make
them
your
own
with
all
new
filters,
edi3ng
features,
and
geo-­‐tagging
!
• Share
your
photos
with
anyone,
anywhere:
Instantly
share
with
your
Flickr
groups
and
Facebook,
Twi2er,
Tumblr
or
email
contacts
!
• Discover
the
world
through
photos:
The
most
interes3ng
images
in
the
world
live
on
Flickr.
Rediscover
the
world
and
be
inspired
by
the
Flickr
community
of
photo
hobbyists
!
• Experience
high-­‐quality,
high-­‐resoluEon
photos:
Flickr
maintains
the
original
quality
of
your
photos
so
they
look
as
crisp
and
stunning
as
the
moment
you
snapped
the
photo.
!
• As
a
user
you
receive
1,000
GB
of
free
storage:
You
have
the
op3on
to
purchase
addi3onal
storage
space
!
• Flickr
has
an
App
Garden
allowing
Flickr
members
to
create
Apps
that
enhance
the
Flickr
experience
(sans
any
Flickr
related
logo,
trademarks
or
branding).
It
is
an
opportunity
to
con3nue
engagement
with
these
white
label
Apps
REFERENCE:
hBps://www.flickr.com/services/apps/about/
REFERENCE:
hBps://www.facebook.com/games/flickr_photos/?ds=-­‐1
Examples
from
App
Garden

6. Ad Free and Doublr
Business
Model:
FREE
▪
1
terabyte
of
photo/video
storage
▪
Upload
photos
up
to
200MB
per
photo
▪
Upload
1080p
videos
up
to
1GB
each
▪
Video
playback
of
three
minutes
each
▪
Upload/download
in
full
original
quality
▪
Unlimited
monthly
bandwidth
AD
FREE
▪
$49/year
▪
Plus
benefits
of
a
FREE
account
DOUBLR
▪
$499/year
▪
2
terabytes
of
photo/video
storage
▪
Plus
benefits
of
a
FREE
account
REFERENCE:
hBp://en.wikipedia.org/wiki/Flickr

7. The Reach
• Flickr
allows
you
to
connect
to
opportuni3es
to
license
your
photography
to
designers,
companies,
and
photography
agencies
(like
GeBy
Images).
!
• Yahoo!
is
the
parent
company
for
Flickr
allowing
Flickr
users
the
opportunity
to
have
their
work
featured
across
the
Yahoo!
network
of
sites
(including
Yahoo!
News,
Yahoo!
Sports
and
Flickr).
REFERENCE:
hBps://www.flickr.com/marketplace/
The
cura9on
team
for
Flickr
choose
the
images
to
be
featured
for
these
opportuni9es.

8. The Target
• Non-­‐profits,
cause
organiza3ons,
social
enterprises,
social
media
managers,
marke3ng
professionals,
businesses,
brands,
Web
publishers,
photographers,
you
name
it
when
it
comes
to
digital
photography
and
assets,
Flickr
is
targe3ng
you!
REFERENCE:
hBps://www.flickr.com/marketplace/

9. Welcome to Flickr - Sign Up

10. Getting Started
Download
Flickr
App
open
to
homepage
You
get
1,000
GB
space
free
Main
Flickr
Feed
Main
Flickr
Feed

11. Uploading Photos
Start
adding
photos…
Take
a
picture
or
upload
from
your
saved
photos
Add
a
message,
tag,
and
share
Upload
to
Flickr

12. The Online Interface
Main
Flickr
Feed
Yahoo!
Ticker
Ad
Space
Top
Flickr
Photos
Flickr
Blog
Connect

13. Jeff’s
Profile
Page
and
Link
to
professional
website
Favorited
photos
from
other
Flickr
Users

14. Additional Features
Create
Photo
Books
Create
Wall
Art,
Photography
Quality
Print
or
Canvas

15. Connecting Socials
Find
friends
Follow
them
on
Flickr
TBD TBD