Ramsey in the eye of the beholder wcfay final

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How to use imagery in blogs and WordPress sites effectively and with ethical considerations.

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Ramsey in the eye of the beholder wcfay final

  1. 1. July 28th, 2012In the Eye of the Beholder:Imagery in Wordpress Presented By Jennifer Ramsey
  2. 2. Images in WordPress*Legal/Ethical Considerations*Finding Images*Images and SEO HOT AIR BALLOONS INFLATING © Alptraum | Dreamstime.com 2
  3. 3. Understanding Copyright• Protects Artistic Work• Reproduction: Making Copies• Distribution: Who Uses/Shares• Broadcasting: Public Sharing Pencil Drawing of Unbalanced Scales of Justice © Microsoft | www.Microsoft.com• Adaptation: Changing/Distorting/Editing WorkDisclaimer’s do NOT explain away copyright 3
  4. 4. Fair Use “Think before you Tweet”• ONLY applies to copy written work.• Lack of © does NOT imply Fair Use• Commercial AND non- commercial use. Just because it seems fair to you does not mean it’s fair to use. Bird on top of Statue of Thinking Man © istockphoto via Microsoft www.microsoft.com 4
  5. 5. Factors Determining Fair Use• Purpose of Use• Percentage of total material• Effect on fair market value• Transformative• Kelly vs.Arriba 2002• Digital Millenium Copyright Act (1998) DMCA Question Mark on Keyboard © Microsoft | www.microsoft.com 5
  6. 6. Derivative Creations• Original images are repurposed and/or synthesized into something new. 6
  7. 7. Finding Images• Library of Congress Prints and Photographs• Creative Commons• MS Office Clip Art• Flickr/Tumblr/Intagram• Advertisements/Etsy• Stock Photo Image Galleries (istock, Dreamstime/Jupiter/Getty) Free/Paid Images of varying prices• You and Your Friends! DISCOVERER MAN WITH PATINA © Antaratma Images | Dreamstime.com 7
  8. 8. Use With Care• Bing Free Images• Google Images• Other Blogs• Facebook• Pinterest• Models (Get a Release) SAFETY SIGN © Freds | Dreamstime.com 8
  9. 9. Green Light |Red Light GREEN YELLOW REDAm I gonna Non-Profit Journalism Commericalmake money? Educational Parody Usage Personal Criticism CommentaryWhat am I Personal Blog Advertising/ Resale:going to use Monetized Bookcovers TRAFFIC LIGHTthis for? Blog Album Covers © Lidian Neeleman | Dreamstime.comHow much of Small Amount A good sized The Wholeit am I going chunk Thingto use? *Effect on the *Fair Use *Can’t find *I know Imarket? *Permssion original don’t own it *Licensed to source or and it’s clearly me creator copy written 9
  10. 10. Image Selection Feelings Dimension Action Words Color Humans Texture Color ThemeUnique Images Relevance ASTER © Tolchik | Dreamstime.com 10
  11. 11. Google Advanced Settings• Reuse –copy and/or modify images• Commercial Reuse –Commercial purposes• Reuse with Modification – Copy and modify• Commercial Reuse with Modification – Copy & Modify for commercial purposes BLUE TONED SPIKY BACKGROUND © Jenny Solomon | Dreamstime.com 11
  12. 12. Editing ImageryMake sure it’s ok to do it. It usually is.Simple Software:PowerPoint (save as imageFastStone(www.faststone.org) Full Version Image Viewer 4.6 Crayons © Microsoft | www.microsoft.com 12
  13. 13. Giving Credit Creator’s name “Image Title.” Description Website Title Website Publication Date Date Accessed [web address] EYE Statement of Use © Socrates | Dreamstime.comProvide the Link Back to the Creator/Source 13
  14. 14. Exapanding Your HorizonsUse Watermarks and Web Addresses on Your Images Put a Copyright on your work Set Your own Terms Say “All Right’s Reserved” Donate to Image Sharing Sites Use Social Media YouTwitFace ! BLUE MYSTIC SUNSET © Vangelis | Dreamstime.com 14
  15. 15. To Pin or Not to PinClick Through / Know SourceImpose your TitleDescribeUpload Do Not Repin Your WorkRepin Supporting MaterialsIf in Doubt Like Don’t RepinGET ON PINTEREST  Pins © Microsoft | www.microsoft.com 15
  16. 16. Images in WordPress*Legal/Ethical Considerations*Finding Images*Images and SEO HOT AIR BALLOONS INFLATING © Alptraum | Dreamstime.com 16
  17. 17. July 28th, 2012In the Eye of the Beholder:Imagery in Wordpress Presented By Jennifer Ramsey

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