Mobile web volunteers

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An overview of the opportunities for volunteerism through the mobile web

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Mobile web volunteers

  1. 1. THE WORLD IN OUR POCKET How Organizations and Volunteers can take advantage of the mobile Webflickr/ johnathon Caves 10/27/2011 Footer 1
  2. 2. QUICK QUIZ: • What is the mobile Web? • How many have a cell phone? Smart phone? What is the difference? • How do you use your phones? • How do you use the Web? • How many of you are already using the mobile Web?10/27/2011 Footer 2
  3. 3. LESSON #1: INTERRUPT!!flickr/jonny.hunter10/27/2011 Footer 3
  4. 4. POP QUIZ Have you seen this before?Davidbspalding10/27/2011 Footer 4
  5. 5. MOBILE WEB – IS IT RELEVANT? • Naysayers this is your chance!flickr/K!T10/27/2011 Footer 5
  6. 6. IS THIS MAP FAMILIAR?flickr/Wordshore10/27/2011 Footer 6
  7. 7. #londonriots Blackberry Messenger (BBM) reported to have a role in inciting riotsflickr/tgeasland10/27/2011 Footer 7
  8. 8. #riotcleanup @riotcleanup But then social media also helped the recoveryFlickr/MattJHerring10/27/2011 Footer 8
  9. 9. THIS IS INTERESTING….. • 48% Internet traffic is from 5 countries (BRIC & US) • Video is 48% of mobile data traffic • Facebook is the largest repository of user-generated content • Apple & Android grow as mobile platforms • The ‘cloud’ is growing as our repository • More users are accessing the social web from mobile • Average iPhone user only spends 45% time making phone callsMashable: Morgan Stanley 201010/27/2011 Footer 9
  10. 10. THIS MAY BE SURPRISING (A)….. Adoption RatesMashable : Morgan Stanley 201010/27/2011 Footer 10
  11. 11. THIS MAY BE SURPRISING (B)….. Device AdoptionMashable : Morgan Stanley 201010/27/2011 Footer 11
  12. 12. THIS MAY BE SURPRISING (C)….. Mindshare DistributionMashable : Morgan Stanley 201010/27/2011 Footer 12
  13. 13. SO WHEN DO PEOPLE MOBILE?Flickr/Looking Glass10/27/2011 Footer 13
  14. 14. USING MOBILE….. 80% use mobile while waitingFlickr/rynosoft10/27/2011 Footer 14
  15. 15. USING MOBILE….. 62% while watching televisionFlickr/ralphbiljker10/27/2011 Footer 15
  16. 16. USING MOBILE….. 69% for point of sale research while shoppingFlickr/paulswensen10/27/2011 Footer 16
  17. 17. USING MOBILE….. 59% follow up a mobile site visit on a PCFlickr/Willow (Chengyin)10/27/2011 Footer 17
  18. 18. USING MOBILE….. 27% during this presentation (just kidding!!)Flickr/ Adrian Bloeem10/27/2011 Footer 18
  19. 19. FAVORITE MOBILE ACTIVTIES (USA) • 76% Social Networking • 73% Local Info • 68% News • 63% Music • 61% Games • 56% Video • 42% Sports • 34% Product Reviews • 81% Maps and Directions • 67% Check Bank Accounts • 51% Conduct Bank Transactions • 61% ShoppingmobiThinking: Keynote/Adobe 201010/27/2011 Footer 19
  20. 20. SO, WHAT IS THE MOBILE WEB?Flickr/xcode10/27/2011 Footer 20
  21. 21. IS THIS IT?Flickr/Steve Rhodes10/27/2011 Footer 21
  22. 22. OR THIS?Flickr/Steve Rhodes10/27/2011 Footer 22
  23. 23. MAYBE BOTH?Flickr/Steve Rhodes10/27/2011 Footer 23
  24. 24. ACTUALLY IT’S CHANGEDFlickr/dkalo10/27/2011 Footer 24
  25. 25. ..IN MORE WAYS THAN ONEFlickr/Kathy Cassidy10/27/2011 Footer 25
  26. 26. VOLUNTEERS THROUGH MOBILE •There is genuine opportunity • Remember they will be multi-tasking • Information and opportunity should be near-real time • Experience is key: easy to engage, but easier to lose • Potential new platform for volunteerism10/27/2011 Footer 26
  27. 27. DIRECTIONS PLEASE!Flickr/ geordikid10/27/2011 Footer 27
  28. 28. TWO BROAD OPTIONS • Mobile App - Build a mobile App • Mobile Website - Add a mobile website to your presenceFlickr/qthomasbower10/27/2011 Footer 28
  29. 29. MOBILE APP • Software for your phone • Custom built software for specific functionality • Users download onto their device. • Software connects to host server to deliver information/functionalityFlickr/qthomasbower10/27/2011 Footer 29
  30. 30. A GOOD MOBILE APP • Simplicity • Clarity • Efficiency • Platform • Help • Consistency • StyleVensi Streamlined Solutions10/27/2011 Footer 30
  31. 31. A GOOD MOBILE APP • Simplicity Users are usually multi-tasking. Keep things simple. • Clarity Intent of the app should be clear. Avoid doing too much. • Efficiency Add value to the user, make things easier for them. • Platform Adapt to platforms: Blackberry, iPhone, Android or iPad. • Help Make it easy for users to self-help and troubleshoot. • Consistency Integrate across platforms – with your desktop website. • Style Elegance matters – should be pleasure/fun to use.Vensi Streamlined Solutions10/27/2011 Footer 31
  32. 32. VOLUNTEERMATCH MOBILE APP • For prospective volunteers • Opportunities Nearby • Read Reviews • Share activities with family and friends • Save volunteer opportunities for the futureVolunteerrmatch.org10/27/2011 Footer 32
  33. 33. NICESERVE MOBILE APP • For prospective volunteers • Choose your location • Choose a project • Signup and serveniceSERVE.org10/27/2011 Footer 33
  34. 34. A GOOD MOBILE SITE • Tap • Fit • Mobility • Social • CustomizableFig Advertising10/27/2011 Footer 34
  35. 35. A GOOD MOBILE SITE • Tap Links should be taps not just clicks • Fit Adjust for the small vertical fit of mobile monitors • Mobility Location-sensitive deliver appropriate content and features • Social Engage through blog comments, social media tabs, sign-ins • Customizable Allows users to customize so it is a more personal experienceFig Advertising10/27/2011 Footer 35
  36. 36. TAPROOT MOBILE WEBSITE • Get Pro Bono • Give Pro Bono • Social • Integrated10/27/2011 Footer 36
  37. 37. STILL NEED DIRECTIONS?Flickr/Cordesika10/27/2011 Footer 37
  38. 38. LEVERAGE RESOURCESFlickr/cannonsnapper10/27/2011 Footer 38
  39. 39. EXPLOIT EXISTING OPPORTUNITIES • Facebook • Twitter • YouTube • Volunteer Portals • Mobile Site10/27/2011 Footer 39
  40. 40. EXPLOIT EXISTING OPPORTUNITIES • Facebook Establish a proactive Facebook presence • Twitter Engage an active Twitter presence • YouTube Build a user-generated video channel • Volunteer Portals Enroll in volunteer online portals • Mobile Site Evaluate an efficient and timely mobile website10/27/2011 Footer 40
  41. 41. CHANGING DIRECTIONS • Evaluate • More Social • More Proactive • More Timely • More FlexibleFlickr/choonMing10/27/2011 Footer 41
  42. 42. ADJUSTING DIRECTIONS • Evaluate Review your environment • More Social Adjust to the social media culture • More Proactive Prepare to be more responsive • More Timely Opportunities are fleeting • More Flexible Adjust for volunteer preferencesFlickr/London Permaculture10/27/2011 Footer 42
  43. 43. WAIT THERE IS MORE!! • Microvolunteering • Indirect VolunteerismFlickr/ramhatter10/27/2011 Footer 43
  44. 44. MICROVOLUNTEERING • Micro-targeted online efforts - foreign language translation - tagging images for Haiti earthquake - track the outbreak of H1N110/27/2011 Footer 44
  45. 45. INDIRECT VOLUNTEERING • Collect points at locations and donate to charity - Donated over 174,000 meals for homeless - Planted over 42,000 trees in rainforests - Donated over 18,000 books children10/27/2011 Footer 45
  46. 46. BEFORE YOU START RUNNING • Yes, there is opportunity • Evaluate your environment • Plan your entry • Leverage existing resources • Promote and evaluate successFlickr/Erik Heidstra10/27/2011 Footer 46
  47. 47. QUESTIONS?FlickrE/ Clolin_K10/27/2011 Footer 47
  48. 48. THANKS! http://www.slideshare.net/devendrasFlickr/ Gueorgui10/27/2011 Footer 48

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