Marketing plan for an Android App named "The Eclectic Pouch".

1. Marketing
Plan for an
Android
App

2. The Eclectic Pouch

4. The American commute
is getting longer. It now
takes the average worker
26 minutes to travel to
work, according the U.S.
Census Bureau. That's
the longest it's been
since the Census began
tracking this data in
1980.

5. Reading the paper
while commuting to
work has been a
practice since time
immemorial. But
with the emergence
of internet people
can read anything,
anywhere and at
anytime.

6. There are times when
an article sparks an
interest but at that
moment people just
don’t have the time to
read it. The Eclectic
Pouch will help them
save that article so they
can read it later on.

7. The Eclectic Pouch can download
articles which it’s users can read
without internet connection.
It gives reminders to it’s users on
weekends about their saved unread
articles.
It keeps saved articles for 30 days
and reminds people before deleting
them.
It also gives out a suggestive list of
articles in accordance to your
previous choices.

8. The Eclectic Pouch Premium lets its users fact
check the articles they are reading at $2.

9. The Eclectic Pouch aspires to
boost reading habit among
its user-base, and play an
integral part in the rapidly
changing online content
landscape.

11. Excellent Customer Relationship
Management practices.
In-app advertisement that will
generate revenue.
In-app purchase of fact checker.

13. Goal

15. Customers
•Students who can
get a lot of their
reading done in
commute.
•Working
professionals.

16. Collaborators
Collaborate with
YouTube, Facebook
and Google to
market The Eclectic
Pouch.

17. Competitor
Pocket

18. TacticsTactics

19. Service Offering
•The Eclectic Pouch can download
articles which it’s users can read without
internet connection.
•The Eclectic Pouch Premium lets its
users fact check the articles they are
reading at $2.

20. Brand
Name: The Eclectic Pouch
Slogan: Just Read.

21. Distribution

26. Processes
• Initially funding will be needed
for development of the app
and marketing.
• Under the expertise of the
marketing department will
collaborate with Facebook and
YouTube for advertising.

28. DISCLAIMER
Created by Olimita Roy, Jadavpur University during a
Marketing Internship under Professor Sameer Mathur,
IIM Lucknow.