Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
TheTipping Point
or «How little things can make a big difference»	

by Malcolm Gladwell
«TheTipping Point is that dramatic moment
when little causes drive the unexpected to
become expected and propel the idea o...
"Ideas, products, messages and
behaviors spread like viruses do"
Three Laws of Epidemics
Law of the Few
Stickiness
Factor
The Power of
Context
"The success of any kind of social epidemic is heavily dependent
on the involvement of people with a rare set ofsocial gif...
Law of the Few	

Connectors	

Social glue that
spreads the message.
Mavens	

Data banks,
provide message.
Salesmen	

Persu...
Stickiness Factor	

2"…the specific content of a message that	

renders its impact memorable"
Stickiness Factor	

Stories
Concrete
Credible
Emotion
Power of Context	

3Epidemics are sensitive to the conditions and circumstances
of the time and places in which they occur...
Power of Context	

The Good Samaritan
Theory
Channel Capacity
Two Context rules
Three elements you can create	

Law of the Few
Stickiness
Factor
The Power of
Context
It’s all about	

right people, with right message, at the right time & place.
Thank you.
Upcoming SlideShare
Loading in …5
×

The tipping point. Book presentation.

1,225 views

Published on

My presentation of the book: "The Tipping point" by Malcolm Gladwell

Published in: Education
  • Be the first to comment

The tipping point. Book presentation.

  1. 1. TheTipping Point or «How little things can make a big difference» by Malcolm Gladwell
  2. 2. «TheTipping Point is that dramatic moment when little causes drive the unexpected to become expected and propel the idea of radical change to certain acceptance»
  3. 3. "Ideas, products, messages and behaviors spread like viruses do"
  4. 4. Three Laws of Epidemics Law of the Few Stickiness Factor The Power of Context
  5. 5. "The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set ofsocial gifts." 1Law of the Few
  6. 6. Law of the Few Connectors Social glue that spreads the message. Mavens Data banks, provide message. Salesmen Persuade us
  7. 7. Stickiness Factor 2"…the specific content of a message that renders its impact memorable"
  8. 8. Stickiness Factor Stories Concrete Credible Emotion
  9. 9. Power of Context 3Epidemics are sensitive to the conditions and circumstances of the time and places in which they occur – the context.
  10. 10. Power of Context The Good Samaritan Theory Channel Capacity Two Context rules
  11. 11. Three elements you can create Law of the Few Stickiness Factor The Power of Context
  12. 12. It’s all about right people, with right message, at the right time & place.
  13. 13. Thank you.

×