My presentation of the book: "The Tipping point" by Malcolm Gladwell

1. TheTipping Point
or «How little things can make a big difference»
by Malcolm Gladwell

2. «TheTipping Point is that dramatic moment
when little causes drive the unexpected to
become expected and propel the idea of
radical change to certain acceptance»

3. "Ideas, products, messages and
behaviors spread like viruses do"

4. Three Laws of Epidemics
Law of the Few
Stickiness
Factor
The Power of
Context

5. "The success of any kind of social epidemic is heavily dependent
on the involvement of people with a rare set ofsocial gifts."
1Law of the Few

6. Law of the Few
Connectors
Social glue that
spreads the message.
Mavens
Data banks,
provide message.
Salesmen
Persuade us

7. Stickiness Factor
2"…the specific content of a message that
renders its impact memorable"

8. Stickiness Factor
Stories
Concrete
Credible
Emotion

9. Power of Context
3Epidemics are sensitive to the conditions and circumstances
of the time and places in which they occur – the context.

10. Power of Context
The Good Samaritan
Theory
Channel Capacity
Two Context rules

11. Three elements you can create
Law of the Few
Stickiness
Factor
The Power of
Context

12. It’s all about
right people, with right message, at the right time & place.

13. Thank you.