Growth hacking

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Discussion about growth hacking with focus on the Tipping Point by Malcolm Gladwell.

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Growth hacking

  1. 1. Growth Hacking Piktochart October 2013
  2. 2. The Tipping Point How little things make big differences
  3. 3. Agenda  Introduction  The Law of Few  The Stickiness Factor  The Power of Context  Take Away
  4. 4. The Tipping Point
  5. 5. The Tipping Point Why some ideas, trends, and messages “tip” and others don’t?  Based on the science of epidemics, small actions at the right time, right place, and with the right people can create a “tipping point” for a product.  Three factors to create a tipping point  The Law of the few  The Stickiness Factor  The Power of Context
  6. 6. The Law of Few Not all users are equal
  7. 7. The Law of Few  Social epidemics are heavily dependent on the involvement of people with a certain set of gifts  Connectors  People with wide connections in different fields and conduits between them. Makes change through people  Mavens  Translates from “one who accumulates knowledge”. Makes change through information and ideas  Salesmen  Have usual charisma that allows them to be extremely persuasive in inducing others to make informal decisions. Makes change through persuasion
  8. 8. The Stickiness Factor Stick
  9. 9. The Stickiness Factor  Criteria of “sticky” things: An epidemic spreads when the contagious agent is naturally infectious, or “sticky”, capable of capturing the attention of the audience  Uniqueness  Aesthetics  Association  Engagement  Excellence  Expressive value  Functional value  Nostalgic value  Personification  Cost
  10. 10. The Stickiness Factor
  11. 11. The Power of Context The Environment is an Issue
  12. 12. The Power of Context Situations to spread an epidemic have to be enabled to allow virality  Six psychological principles of influence:  Scarcity  Majority  Authority  Beauty  Reciprocity  Consistency
  13. 13. The Power of Context  Trends  The Broken Window Theory
  14. 14. Take aways Tipping points are a reaffirmation of the potential for change and the power of intelligent action  The presentation of information determines its stickiness and remembrance
  15. 15. Thank you
  16. 16. References  The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell  Maven, Connector, or Salesperson (link)
  17. 17. How to apply the power of few in growth hacking?  Examples of start-ups that has utilized on the power of few and succeeded:  Focusing on the MVP (minimum value product)
  18. 18. How to Design for Viral Growth? USERS OVER TIME 12207 4883 1953 50 125 313 781

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