Written By: Malcolm Gladwell
<ul><li>The moment of critical mass </li></ul><ul><li>The dramatic moment in an epidemic when everything changes at once <...
<ul><li>Law of the Few </li></ul><ul><ul><li>In a given process or system some people matter more than others.  </li></ul>...
<ul><li>Connectors </li></ul><ul><ul><li>People with a special gift for bringing the world together.  </li></ul></ul><ul><...
<ul><li>Mavens </li></ul><ul><ul><li>One who accumulates knowledge   </li></ul></ul><ul><ul><ul><li>Are not passive collec...
<ul><li>Salesmen </li></ul><ul><ul><li>One with the skills to persuade us when we are unconvinced of what we are hearing. ...
<ul><li>Stickiness-the specific quality that a message needs to be successful. </li></ul><ul><li>There is simple way to pa...
<ul><li>The content of the message  matters; </li></ul><ul><li>We needed significant change in presentation to make most m...
<ul><li>The Power of Context- </li></ul><ul><ul><li>Epidemics are sensitive to the conditions and circumstances of the tim...
<ul><li>The Good Samaratin </li></ul><ul><ul><li>The convictions of your heart and the actual contents of your thoughts ar...
<ul><li>Tipping points may be as simple and trivial as everyday signs of disorder. </li></ul><ul><li>All human behavior is...
<ul><li>Starting epidemics requires concentrating resources in a few key areas.  </li></ul><ul><li>Concentrate resources o...
<ul><li>There are exceptional people who are capable of starting an epidemic </li></ul><ul><li>People with a special messa...
Presented By: Sushil Kumar Singh Sapana Nate Reeta Pal Pramod Zate Archana Kshirsagar
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Tipping Point

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Tipping Point

  1. 1. Written By: Malcolm Gladwell
  2. 2. <ul><li>The moment of critical mass </li></ul><ul><li>The dramatic moment in an epidemic when everything changes at once </li></ul><ul><li>Things tip because of the dramatic efforts of a select few </li></ul><ul><li>In order to create one contagious movement you might have to create several small ones </li></ul>
  3. 3. <ul><li>Law of the Few </li></ul><ul><ul><li>In a given process or system some people matter more than others. </li></ul></ul><ul><li>Stickiness Factor </li></ul><ul><ul><li>There are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of the information that can make a big difference in how much of an impact it makes. </li></ul></ul><ul><li>Power of Context </li></ul><ul><ul><li>Human Beings are a lot more sensitive to their environment than they may seem. </li></ul></ul>
  4. 4. <ul><li>Connectors </li></ul><ul><ul><li>People with a special gift for bringing the world together. </li></ul></ul><ul><ul><ul><li>Know lots of people </li></ul></ul></ul><ul><ul><ul><li>Instinctive and natural gift for making social connections </li></ul></ul></ul><ul><ul><ul><li>“ Weak ties” are always more important than strong ties </li></ul></ul></ul><ul><ul><ul><li>The closer an idea or product comes to a connector, the more power and opportunity it has as well </li></ul></ul></ul><ul><ul><ul><li>Word of mouth epidemics are the work of connectors </li></ul></ul></ul>
  5. 5. <ul><li>Mavens </li></ul><ul><ul><li>One who accumulates knowledge </li></ul></ul><ul><ul><ul><li>Are not passive collectors of information </li></ul></ul></ul><ul><ul><ul><li>Data banks </li></ul></ul></ul><ul><ul><ul><li>They want to share their information with as many people as possible </li></ul></ul></ul><ul><ul><ul><li>Not persuaders </li></ul></ul></ul><ul><ul><ul><li>Information specialists </li></ul></ul></ul><ul><ul><ul><li>They tell you about all their great deals </li></ul></ul></ul><ul><ul><ul><li>Have an emotional need to solve problems </li></ul></ul></ul><ul><ul><ul><li>Be a teacher or a student </li></ul></ul></ul>
  6. 6. <ul><li>Salesmen </li></ul><ul><ul><li>One with the skills to persuade us when we are unconvinced of what we are hearing. </li></ul></ul><ul><ul><ul><li>Little things make as much of a difference as big things. </li></ul></ul></ul><ul><ul><ul><li>Non-verbal cues are as important or more important than verbal cues. </li></ul></ul></ul><ul><ul><ul><li>Persuasion often works in ways that we do not appreciate. </li></ul></ul></ul><ul><ul><ul><li>You draw others into your rhythms by your interactions </li></ul></ul></ul>
  7. 7. <ul><li>Stickiness-the specific quality that a message needs to be successful. </li></ul><ul><li>There is simple way to package information, under the right circumstances can make it irresistible sticky and compluse a person into action . </li></ul><ul><li>In order to capable of sparking epidemics ideas have to be memorable and move you into action. </li></ul>
  8. 8. <ul><li>The content of the message matters; </li></ul><ul><li>We needed significant change in presentation to make most message stick. </li></ul><ul><li>The elements that make an idea sticky turn out to be small and trivial. </li></ul><ul><li>Pay careful attention to the structure and format of your material. </li></ul>
  9. 9. <ul><li>The Power of Context- </li></ul><ul><ul><li>Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur-the context. </li></ul></ul>
  10. 10. <ul><li>The Good Samaratin </li></ul><ul><ul><li>The convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior. </li></ul></ul>
  11. 11. <ul><li>Tipping points may be as simple and trivial as everyday signs of disorder. </li></ul><ul><li>All human behavior is, in the end, is sensitive to environmental cues. </li></ul><ul><li>Channel Capacity </li></ul><ul><ul><li>Amount of space in our brain for certain kinds of information. </li></ul></ul>
  12. 12. <ul><li>Starting epidemics requires concentrating resources in a few key areas. </li></ul><ul><li>Concentrate resources on connectors, mavens, and salesmen (Law of the Few). </li></ul><ul><li>We are influenced by our surroundings, our immediate context, and the personalities of those around us. </li></ul><ul><li>With the slightest push in just the right place, the world can be tipped. </li></ul>
  13. 13. <ul><li>There are exceptional people who are capable of starting an epidemic </li></ul><ul><li>People with a special message bring the world together </li></ul><ul><li>Stay connected-know lots of people </li></ul><ul><li>Master the weak tie-a friendly or social contact </li></ul><ul><li>Manage to occupy many different worlds and subcultures. </li></ul><ul><li>Acquaintances are social power </li></ul><ul><li>Social glue helps spread the message </li></ul>
  14. 14. Presented By: Sushil Kumar Singh Sapana Nate Reeta Pal Pramod Zate Archana Kshirsagar

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