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1. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
THE ADMINISTRATIVE STAFF COLLEGE OF NIGERIA
(ASCON)
TOPO - BADAGRY
The Role of ICT in
Tourism and Hospitality Business
OJEYEMI OLUWASEUN

2. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
OBJECTIVES
At the end of the presentation, participants should be able to:
 define an ICT,
 list the roles of ICT in tourism and hospitality business,
 list the challenges of ICT in tourism and hospitality
business.

3. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
OUTLINE
 Introduction
 Definition of Tourism
 Definition Hospitality
 Definition of ICT
 ICT Components
 Role of ICT in Tourism and Hospitality Business
 Challenges of ICT in Tourism and Hospitality Business
 Future of Tourism and Hospitality Business
Conclusion

4. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
INTRODUCTION
Tourism and Hospitality industry is reputed to be the
world’s largest industry. Its revenues support a significant
proportion of the economies of many nations and it is one of
the largest employers worldwide. Its contribution to gross
national product, employment and regional development are
well documented and, unlike many other sectors, it is forecast
to grow in importance in the coming decades as leisure time
increases.

5. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
INTRODUCTION
Tourists need information before going on a trip to help
them plan and choose between options, and also increasingly
need information during the trip as the trend towards more
independent travel increases. In modern societies, time has
become a scarce commodity.
Therefore, for many consumers their annual holiday
represents a major emotional investment that cannot easily be
replaced if something goes wrong.

6. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Definition of Tourism
Tourism is defined as the activities of persons identified
as visitors. A visitor is someone who is making a visit to a main
destination outside his/her usual environment for less than a
year for any main purpose including holidays, leisure and
recreation, business, health, education or other purposes.
This scope is much wider than the traditional perception
of tourists, which included only those travelling for leisure.

7. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Definition of Tourism
"Tourism is a collection of activities, services and
industries which deliver a travel experience comprising
transportation, accommodation, eating and drinking
establishments, retail shops, entertainment businesses and othe
hospitality services provided for individuals or groups traveling
away from home."

8. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Definition Hospitality
Hospitality refers to the relationship between a guest and
a host, wherein the host receives the guest with goodwill,
including the reception and entertainment of guests, visitors, or
strangers.
The hospitality industry is a broad category of fields
within service industry that includes lodging, event
planning, theme parks, transportation, cruise line, and
additional fields within the tourism industry.

9. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Information and Communications Technology (ICT), is
often used as an extended synonym for information technology
(IT). But is a more specific term that stresses the role of unified
communications and the integration
of telecommunications (telephone lines and wireless signals),
computers as well as necessary enterprise software, hardware,
storage, and audio-visual systems, which enable users to
access, store, transmit, and manipulate information.
DEFINITION OF ICT

10. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
List of ICT Components and
Applications
 Computer
 Software
 Internet

11. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Role of ICT in tourism and
hospitality industry
Business-to-Business Trade
The traditional view of the enterprise with clear
boundaries, limited relations with partners and stable markets is
evolving. Today ICT can leverage a redesign of the
interorganizational relations allowing the enterprises to get
better at gathering information about their out-of-boundary
environment, and share electronic platforms and markets with
their competitors.

12. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Role of ICT in tourism and
hospitality industry
Reaching the consumers
Firms communicate with their customers through various media.
For several years, the ICTs have been deeply altering the
traditional view of marketing, shopping and retailing media. The
computer-mediated environments such as the Internet allow
anotherway of reaching consumers and online marketers plan
to increase their online spending in order to be better at
communicating with their customers.

13. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Role of ICT in tourism and
hospitality industry
Innovative applications of ICT
Innovative applications of ICT for the tourism and hospitality
targets three large segments of the industry: corporate
customers and business travel, individual customers and
leisure travel, as well as groups of people traveling to
congresses and exhibitions. They leverage extended
enterprise technologies to improve the level of service offered
to customers and the competitiveness of the actors selecting
them.

14. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
 Facilitate visitors to access tourism products and info
anytime from anywhere.
 Give the chance to tourism enterprises to reach targeted
customers across the globe.
 Reduce time & costs .
 Change the way we run business and have individual travel
experience.
Opportunities of ICT in Tourism and
Hospitality

15. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
 Managers of small tourism and hospitality companies may
underestimate potential contribution of ICT.
 Adoption of ICT in relation to various organisational
processes by tourism and hospitality companies can be
associated with funding difficulties
 Tourism or hotel sales from the Internet will be much
affected by economic changes in those countries in the
case of economic crisis.
Challenges of ICT in tourism and hospitality
industry

16. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Emerging Technologies in Tourism
and Hospitality
3D image of site

17. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Emerging Technologies in Tourism
and Hospitality

18. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Emerging Technologies in Tourism
and Hospitality

19. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
One of the major issues facing tourism and hospitality
business is the speed of technological development. Digital
technologies rapidly become obsolete which can result in
records becoming inaccessible unless a strategy for
migration and preservation is developed and adhered to.
An effectively implemention of technology is a key
factor in ensuring the growth of tourism and hospitality
business and the a continuing value for future use.
Conclusion

20. ADMINISTRATIVE STAFF COLLEGE OF NIGERIA (ASCON)
Question(s)
Thank You