Music magazine evaluation


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Music magazine evaluation

  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? This is my web link and subscription ad. I placed it here to ensure it was out of the way yet visible for This is my date and price line, a vital convention of readers to see as it would be important for the any magazine regardless of the genre. advertising aspect and also reminds the audience this is a professional magazine that also offers things to This is the masthead of my magazine, I used upper do online. case text in a clear font to provide a clear and tidy illustration. I feel that with the font being easy on the eyes and not too over the top it keeps it professional. By using a black outline around the white text it stands out amongst the main image colour tones but without clashing. The sell lines are in a font IThis is one of my downloaded from the internetmagazines banners as This is anchorage text to the kickers. I used upper site (Kg I love you) I case text so that it remained clear and easy tosuch although it is more chose this font because it is read. I tried to keep the wording straight to the clear, feminine and fun withoutof a slogan. I think the point but without giving too much information being too messy. I think it standschoice of words is out against the darker tones of away so that the audience is more liable to want toenticing and would purchase the magazine. the feature image and highlightsappeal to those with a exciting categories of the This is the plug, where I have highlighted celebrity magazine.particular interest in gossip that is new and what the public are allpop. It also highlights This is the flash, where I have talking about. This way it suggests the magazine used a different text and font to holds exclusive information that will answer anythe genre of the make it clear it is something questions that are in the news etc. The plug ismagazine and gives exciting and of the readers visually easy to see but without having that ‘cheap’people a clearer interest. look I kept the colours similar throughout tomessage of what they maintain a professional house style.can expect to find inside. The barcode is one of the crucial conventions to any product that aims at selling.This is the front covers mainimage, it illustrates a direct modeof address and therefore would This is another of my banners that also appears This is the cover line to on my contents page. I think its quirky andcatch readers attention and draw my magazine, this memorable and gives a brief explanation of what This is the headline connected to the cover line. It givesthem in to reading what the illustrates the main the magazine is about. the audience a brief insight to the article that ismagazine has to offer. The image feature article of the included inside. Iused the same choice of font as the magazine. I used the sell lines so that my house style wasn’t all over theisn’t too busy and the colours same font as my place. I wanted my front cover to look fun but withoutblend well with the house style. masthead because I feel looking messy. this way it links well and creates a more professional style. Chloe Welsh
  3. 3. For my masthead ‘contents’ I also used I used the same banner as on my front cover again to and downloaded a text that wasn’t create a sort of ethos for my magazine. I think that available on the InDesign software. I like the font because it’s short and catchy it will stick in readers because even though it appears bitty, it still stands out minds. I used a different colour font for ‘IN DEMAND’ well against the block coloured background whilst just to reiterate the magazine name and so that it adding a fun element to the page. I played around stands out above the other text that’s all in white. with my contents page a lot, especially the positioning and layout of the word contents, I thought that having the word at the top of the page would seem predictable and boring however when I did research in This is my editorial- where I wrote a short introduction to other magazines I noticed not so many have it there as such to the audience explaining what they can so I felt happy to risk it and have something unusual expect to find throughout the magazine. I am pleased I on my page. included this because I feel it adds a friendly and This is one of the main images to the contents page, illustrating a band that has a dedicated page inside that provides the audience with an welcoming element. I used a different text for this just exclusive interview to a ‘new’ girl group. Yet again it provides the reader so that it appears slightly different. I also included my with a small idea of what they can expect to find throughout In Demand. own signature that I scanned in to add a realistic and professional illustration. This is a quote that links to the image above. I included this just to give the readers a taste of the kind of conversation they canHere are some secondary lead images that highlight expect to read. I chose something that related to music to simplywhat else the magazine has to offer. This way not only highlight the genre of it all down in words but also gives the readersimagery to connect it with. I didn’t want these imagesto appear too large and bulky because it would losethe professionalism. Beneath the picture I placed thepage number and a few words to describe what it’sabout. Here are some logo’s for the popular social networking web sites Twitter and Facebook. It lets readers know they can also be a part These are the head lines to each of the magazine by adding them as a friend online and finding category I created. I tried to make more exclusivities from the web. I think this is an important part to them a little bit different by adding a This is the subscription logo that my magazine because it shows it is up to date with society and bit extra to the category. Eg, THE gives the necessary information to reaches out to the target audience I would hope to attract. MUSIC- The latest low down… I think the audience. Its down to the point, it can be the little details that make not overloaded with details and easy the difference and I am glad I made to understand. I used a thumbnail this choice. I used a black text box and image of the front cover due to white text to ensure it was clear and inspiration I found on published also stuck to using magazines. Chloe Welsh
  4. 4. This is one of the quotes I used inside the interview on the opposing page. I chose to use this particular choice of sentence because I feel it adds excitement and interest for the readers. I kept the font the same as what is used on the page on the right hand side. This is to maintain a neat and tidy house style. I feel by placing it in the right hand corner of the page (horizontal to the one in the bottom left hand corner) it creates a sense of border for These small banners relate to sign posts that the photography and keeps the page in balance. basically let the reader know where they are, what they are reading. I thought it was important to highlight that this interview is exclusive because this adds a special element to the magazine’s reputation. It also seemed I feel that the feature image of this page is effective necessary to include a page number. in the way that it isn’t predictable. Just because the magazine genre is pop music shouldn’t mean the right sort of image was someone stood with a microphone or instrument. I think the image portrays class and sophistication but captures the artists friendly nature.The reason I chose this particular sentence is because itadds a bit of cheek and is something that readers look forwhen reading an interview. I think it is appealing because This banner gives a small description of what thethe target audience for this magazine are more likely to image is about. Because this photography doesntwant fun comments as opposed to hard facts and portray a clear music connection, I felt using a bannerstatistics. was an effective way of giving a reasonable explanation to the choice of image. I used the same block colour background as the 2 small banners at the top left hand corner and also the same as the one used on my contents page and front cover because I was aiming for a thorough house style. Chloe Welsh
  5. 5. This beginning piece of text is basically an introduction to I wanted to ensure it was clear to tell the differencethe interview and gives a small bit of background between both the interviewer and the interviewee,information on the artist the audience is soon to read I accomplished this by using black text for theabout. I felt this was necessary because it provides the interviewers questions and green text for the artistsreader with a description if they are unaware of the artist responses. I think this is very effective for theand even if they are familiar with the artist, it might readers because it easily distinguishes therefresh their mind of some of the success they have differences in a way that can be understood and isachieved. easy on the eye.I included this small image because I found that in realmagazines they would often include a thumbnail print ofa picture that linked with the subject. I ensured the textwrapped around the image properly so that it lookedneat and tidy. I think it was a good choice of imagebecause its not over the top with loads of colours and fitsin well with the related subjects being discussed. I created this small logo to remind the audience this is the interview that is represented as the main feature on the front cover. Chloe Welsh
  6. 6. How does your media product represent particular social groups?My media product represents social groups who enjoy listening to the music in the weeks charts. My aim was to portray pop in a respectable manner to contrast withthe on-going controversy of pop artists so called ‘inappropriate’ style due to their choice of clothing etc. and also the lyrics they sing. The way pop is publicised hasrecently began to illustrate the idea that it is raunchy and in decent; when really the artists are just searching for ways to stand out to the audience and have their ownappeal that hasn’t already been done. It was these factors that interested me in creating a pop magazine because I feel it isnt as talked about anymore due to peoplesmisconceptions of it. I felt that by using sensible photography but still including the real gossip and information it would hopefully reflect a more suitableunderstanding of the pop world. In particular, R&B is been endlessly aggravated due to artists behaviours in music video’s and in some cases live performances notonly for their own tour but on family programmes such as The X Factor. Prime examples of these are Ciara- who’s video featuring Ludacris was banned by BET due toapparent unsuitable content however regardless of this, ‘Ride’ is still the sixth best selling music video on Itunes.Another R&B/pop sensation who caused controversy in British papers is Rihanna, although the singer is entitled to performing as she pretty much pleases on her owntouring concert, many members of the public were outraged with her performance on The X Factor 2010. It was said that “Rihanna put on an extremely provocativepre-watershed performance…Rihanna thrust her way through her solo performance in pants and strapless bra” this was considered unaccountable, leading to Twitterand internet forums being flooded with comments from outraged viewers.Christina Aguilera is another one of the stars who disappointed viewers with her failure to act appropriately on a family orientated television programme. Herperformance from the film ‘Burlesque’ was considered much too raunchy, “Aguilera wore a very low-cut black dress as she cavorted with an army of lingerie-claddancers.” There were thousands of complaints lodged with the regulator making it the most moaned-about show this year, with no other programme coming close totalent showAlthough the above may seem to highlight the reasons pop may appear to be going down hill, I believe that artists are simply looking for a new way to stand out of thecrowd- no music artist is going to get anywhere by blending in to the background. It was this that made me opt for more sensible photography, I felt that because somany pop and R&B artists have chose the approach of wearing very little, that to stand out of the crowd now artists need to be portrayed as someone who is arespectable person who appreciates that their image and persona will reflect on the minds of young children. Even the British Prime Minister David Cameron isbacking a ban on racy music videos like the ones released by American pop stars Rihanna, Lady Gaga and Christina Aguilera. Chloe Welsh
  7. 7. What kind of media institution might distribute your media product and why? IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while their websites collectively reach over 20 million users every month (Omniture). IPCs diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Their mass market womens division (IPC Connect) comprises famous womens weeklies including Look, Now, Chat and Woman; TV entertainment brands including Whats on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. Their upmarket womens division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome. • Dennis Publishing was founded in 1974. • It is now one of the world’s leading independently owned media companies with a turnover in excess of £95 million a year. • 700,000 people visit one of Dennis’ 35 websites every day. • Its first successful title was Kung-Fu Monthly. Dennis now publishes over 70 magazines, digital magazines, websites and mobile sites throughout the world. • Dennis brands include The Week, Monkey, Auto Express, Men’s Fitness, evo, PC Pro, Kontraband, Viz and Octane. It also publishes The Week in the US and Australia. • It posts over 25 million subscriptions copies to paying customers every year. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Their business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Their strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Their wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors. In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM. In 1996, they acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4. Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. For a full list our powerful brands. Hearst Magazines, a unit of Hearst Corporation, is one of the worlds largest publishers of monthly magazines, with 20 U.S. titles and more than 300 international editions. The Company also publishes 23 magazines in the United Kingdom through its wholly-owned subsidiary, Hearst Magazines UK. The Hearst corporation esponsibilities include overseeing the publishing side of Hearst titles: Car and Driver, Cosmopolitan, Country Living, ELLE, ELLE DECOR, Esquire, Food Network Magazine, Good Housekeeping, Harpers BAZAAR, House Beautiful, Marie Claire, O, The Oprah Magazine, Popular Mechanics, Redbook, Road & Track, Seventeen, Town & Country, Womans Day and Veranda. Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today they have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. They hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Future sells 3.2 million magazines each month; they attract more than 23 million unique visitors to their websites; and they host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports or syndicates publications to 90 countries internationally, making them the UK’s number one exporter and licensor of monthly magazines. Chloe Welsh
  8. 8. Who would be the audience for your media product? The target audience I have aimed for my music magazine are most probably the younger generation. Teenagers that are aged 15+ perhaps. I feel this is suitable because the magazine contains features that you can only relate to once you’re around this age so I wouldn’t say it was for anyone younger although it is probable that it would be appropriate for readers in to their twenties purely because not only does it contain information on music but gossip as well. Naturally, with In Demand being a pop magazine, it is likely to attract audiences who are a fan of the particular genre. I think the product is more likely to attract a female audience because of its look and style but that doesn’t mean its solely aimed at women alone. It does include features that are appropriate for both genders. I would hope that people weren’t turned off from the fact In Demand is initially a pop magazine because that doesn’t mean it is going to be cheesy and irritating. I would like to think people of all ages would be interested in the magazine, the front cover alone illustrates some of the competitions and offers that are inside and I feel this could be an advantage in the marketing of the product. I think that the predominant audience who would be most likely to read In Demand would be teens who are interested in pop solo artists and bands and also celebrity gossip. How did you attract/address your audience?The way I addressed my audience was by presenting them with plenty of enticing elements on the front cover, I illustrated to the audience the possible things thatcould be theirs if they entered into competitions, special offers that were for In Demand readers only, and exclusive music gossip that hadn’t been heard ofanywhere else. I made the magazine low cost because I feel this would be an ideal factor to draw in a wider range of readers. I tried to present my front cover with afun yet laid back attitude. I felt that by including offers such as free tickets to festivals, once in a lifetime opportunities with celebrities and exclusive vouchers, as wellas all the up to date news with popular artists, it would be hopeful to attract a large range of people. Also I’m hopeful that the choice of headlines will be effective forthe right audience e.g. O.M.G furthermore I think that the banners could have an effect on the audience because they’re catchy and fun and illustrate the magazineas something you wouldn’t want to miss out on. Chloe Welsh
  9. 9. What have you learnt about technologies from the process of constructing this product?The biggest lesson I have learnt from the whole construction of the product is coming to terms with Photoshop and In Design software.Before this, I had only heard of Photoshop and wouldn’t have known where to start. In Design was a completely new programme for me andthere were so many new functions and effects I am now able to work that I had no idea existed only a few months ago. An important lesson Ihave learnt is to always save my work, even after the smallest changes have been made to any detail, this way I can compare to previousdrafts and appreciate what looks better. I found that at first Photoshop was very difficult to control, however this was due to never workingon it before and I now feel comfortable with the software, it allowed me to edit many things including removing backgrounds from imagesand text that was unnecessary, crop and re size photography and adding certain effects. I enjoyed working on In Design, I think it’s easy tooperate and understand; it allows the user to move and re arrange things at ease as well as offering a range of editing tools. I found that similarly, was relatively easy to come to terms with and I understood it well. I thought it was a good way of illustrating the stages I have taken to getting to the final product and displaying my thought and feelings of the process. Blogspot allowed me to publish posts about my work and also go back to them and edit them if I wished to. It allowed content from other websites using HTML codes so that I was able to include slideshares and photography. It was also very useful because it was an easy way to find out what I needed to do next as my teacher would post this information on his blog, allowing the students to follow this.During the production of my work I learnt that not everything has to be permanent, things can be changed and altered as you please. It tookme many attempts to feel happy with the content and layout of my contents page, I must have had at least 3 dramatic changes, but I am gladI went ahead and started from scratch because it allowed me to feel pleased with the outcome. A lot of things that I had planned to do on mypaper flat plan were not included in the actual production, this is because things appeared different on the computer. Although In Demand did offer a variety of font choices, I used to look through what they had to offer. is an online website that has thousands of font styles that are available to be downloaded for free. I found this website very useful as it allowed me to choose fonts that haven’t been seen much. The font I chose for the sell lines was called Kg I love you- I believed this to be nice and clear with a touch of pop. Because the process of downloading the font and converting it into a different sort of file was a lengthy process, it was a lot easier to simply print screen it. However this did mean I had to transport it into Photoshop where I could remove the background using the magic eraser and also alter the colour of the text by using a colour overlay. Chloe Welsh
  10. 10. Looking back at your preliminary task (the College magazine), what do you feel you have learnt in the progression from it to full product? ‘College Link’ my first project using completely new software and programming seemed impressive to me at the time, but now when I can clearly compare the differences between the College magazine and my music magazine I find it remarkable to see how much I must have learned due to the dramatic difference in quality and style. It is more than obvious to recognise that the college magazine was created by someone who had never approached In Demand and Photoshop before, alternatively I do feel as though In Demand (music magazine) appears to look much more professional, I appreciate that it is very much unlikely to appear as the same quality as magazines that actually get published; however I am pleased with the final product. Throughout the progression I have learnt many more techniques on both programmes and looked into research in more depth as to how the layout should be presented in hope for a look that seems relatively realistic and professional. I have learnt about the importance of layers and background removals on Photoshop, as well as using colour overlays and effects that I had no idea how to work on the previous occasion.I also learned other techniques to increase the professionalism such as text wrapping around images so that it looks tidy and in position. Also the tiny details that Ididn’t think would make much difference actually did, for example the small banner on the main image of my contents page- although it doesn’t look much it reallydoes add to the over all image and reflection of the hoped for professionalism. The use of website was also something new that I picked up andfound it very helpful as it included fonts that were more original and inspiring. Research into other pop magazines lead me to the idea that not everything had to beover the top about pop, and because of the general belief that pop is constructed, I wanted to create an image that wasn’t so predictable. For example having afeature image of a boy band in co-ordinating outfits sat on stools with microphones would completely justify the whole idea of pop being controlled by someone else. Other things I learned include camera techniques and how they can have a huge effect on the message that an image portrays for example mode of address- the feature image on the front cover of In Demand highlights a direct mode of address, I thought this was useful to attract readers and to come across slightly more serious than other pop magazines appear to because the idea of making a pop magazine appear silly could be one of the factors that lead to criticism of the genre. I learned that pop music isn’t as favoured as it used to be due to peoples perceptions of the construction and also the reputation pop artists have because of their style choice and behaviours in music videos and also in front of the public. An important lesson I learned is that nothing is set in stone and this can be used as an advantage as long as you remember to save your work religiously. I had so many idea’s that I was unsure on which one would look best and also had the worry of spending too much time on one page. For my college magazine it looks rushed and thrown together particularly in comparison to my music magazine. However I did have a lot of layout changes on the music magazine because I was unsatisfied with it on several occasions and did not want to settle for a poor quality. Chloe Welsh