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Ch.11 Advertising Messages and Marketing
Ch.12 Integrated Marketing Communications and Media
Choices
Ch.13 Social Media
Ch.14 Customer Satisfaction and Customer Relationships
1-Any Topic from Chapters 11-14
2-APA format, minimum 4 sources
3-Explain the chosen marketing concept topic in general terms
AND cover how it is implemented in the student’s chosen
pretend business.
4- Paper will be a minimum of 1200 words (This includes title
section, content, and references...in other words the entire
paper)

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Ch.11 Advertising Messages and Marketing Ch.12 Integrated Ma

  • 1. Ch.11 Advertising Messages and Marketing Ch.12 Integrated Marketing Communications and Media Choices Ch.13 Social Media Ch.14 Customer Satisfaction and Customer Relationships 1-Any Topic from Chapters 11-14 2-APA format, minimum 4 sources 3-Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student’s chosen pretend business. 4- Paper will be a minimum of 1200 words (This includes title section, content, and references...in other words the entire paper)