Ch.11 Advertising Messages and Marketing Ch.12 Integrated Marketing Communications and Media Choices Ch.13 Social Media Ch.14 Customer Satisfaction and Customer Relationships 1-Any Topic from Chapters 11-14 2-APA format, minimum 4 sources 3-Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student’s chosen pretend business. 4- Paper will be a minimum of 1200 words (This includes title section, content, and references...in other words the entire paper) ...