Trends matter. Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Using the same data and forecasts retailers do to project what’s next, we’re the first to bring you promotional products that reflect this year’s biggest trends. Natural Serenity • Revival • React & Adapt • Imagination

1. TRENDS 2018www.pcna.com

2. Whether it’s a color, pattern, material or an innovative function, product
trends represent something new – and nothing captures our attention like
something new.
Using the same data and forecasts retailers do to project what’s next,
we’re the first to bring you products that reflect this year’s biggest trends.
Natural Serenity • Revival • React & Adapt • Imagination
Trends Matter.

3. Natural Serenity
Escape the noise with materials and
silhouettes taken from nature. These products
have a timeless quality that extends their
utility, disrupting a cycle of disposing and
replacing that can’t be sustained.
Organic Modernism
Fortify
MINIMALIST DESIGN
NATURAL MATERIALS
MUTED COLORS

4. Natural Serenity
Muted Colors • Natural Materials • Minimalist Design

5. Revival
Old school styles inspire fond memories. But
it’s not enough to recycle those classic looks
from the ’70s and ’80s – they’ve got to be
reinvented with function and performance for
the modern world.
CLASSIC STYLES
MODERN
PERFORMANCE
Reminiscent
Revitalize

6. Revival
Classic Styles • Modern Performance

7. React & Adapt
Circumstances change – sometimes by
chance, sometimes by choice. These products
are designed to adapt to any conditions,
whether it’s a surprise rainstorm, delay at the
airport or travel adventure on the other side of
the world.
VERSATILE FUNCTION
WEATHER-PROOF
MATERIALS
Excursion
Resilience
Surreal

8. React & Adapt
Versatile Function • Weather-Proof Materials

9. Imagination
Creativity can be expressed in lots of ways –
from colorful prints and bold patterns to high-
tech innovations. No matter how that creativity
comes to life, it all begins with the imagination
to envision something different.
GRAPHIC PRINTS
INNOVATIVE DESIGN
BOLD COLORS
Artistic Vision
Vanguard

10. Imagination
Innovative Design • Bold Colors • Graphic Prints