Aikakausmedia (Finnish Periodical Publishers' Association) studied the secrets of the best magazine advertisements in seven sectors over the period 2012–2015. The results of these studies have now been condensed into a guide to ad planning and branding.
How does one set about creating an impressive advertisement in various sectors – one that reaches exactly the right target group and highlights the essence of the brand in the best possible way?
The studied sectors were:
food and beverages.