Learn how to position a brand in the market and craft positioning statement. Positioning statement helps you distinguish your product/business from the competition. Brand positioning. Brand management. We are taking a hypothetical company as the subject. Its a brand that recycle old wine bottles, waste products to create something useful.

1. Restore Art
Brand Positioning

2. Who we are?
We are a group of art lovers who are committed to provide unique
designs of up cycled products to provide sustainable eco-friendly
environment to consumers. We encourage all art lovers to come
along and help us shape the future. Anybody can suggest an
eco-friendly design and be part of Restore Art project!
www.restoreart.com

3. What we do?
We create simple up-cycled
and innovative art products for
home décor. We encourage
unique art made out of used or
discarded products with simple
and colorful designs.

4. How we do?
We create hand made upcycle
products to give it an
interesting look and use for
homes. Resume Colors
constantly try to create new
items and improvise for better
use and look. We sell products
through e-commerce portals
like flipkart & Snapdeal, which
owns high user base in India.
10 Stores are roped in the
metro cities to sell offline at
10% profit margin.

5. The Marketing mix
 Product- Upcycled products for Home Décor. List of products
follows.
 Place- Pan India selling through Online store on website and 10
offline stores in metro cities.
 Price- Economic as compared to competition because we
encourage local artists and use charity old products given by
supporters. Under priviledged people are given a patform to
create the product in workshops to support them.
 Promotion- Social media promotion, event sponsorship with
partners, newspaper ads, event participation like trade fairs and
pushing gift coupons.

6. Product List
 Hand painted Lamps
 Utility Table
 Pen Stands
 Small Mirrors
 Vases
 Jewelry items
 Doodle T-shirts
 Wine Bottle Lamps
 Wine Bottle plants
 Doodle Cushion Covers
 Paper mashie boxes
 Hand painted Gift Boxes
 Doodle Lamps
 Jewelry Box

7. What sets us
apart?
 Colorful & lively designs
 Re-purpose products
 Eco-friendly design
 Unique design
 Affordable
 Artsy

8. Target Audience
Art enthusiasts, Handmade
product loves, & Art collector
Age-18-55
Demographics- India Metro
Cities & small towns
High income Group, Executive
and upper level management
employees, college students &
housewives

9. Marketing Strategy & Tactics
 Product Name & Identity- The brand represents restoration of art
& re-cycling products in logo, brand name & tagline
 Strategic Role- Every strategy is defined to reach the niche target
audience who love art & operations to provide product those are
recycled.
 Advertising & PR- Highlight the importance of re-cycle products
and upcycle designs. Encouraging people to create art and be
part of Eco-friendly initiatives to make India a better place.
 Website/ Ads- Ecofriendly products are unique looking and serves
a pupose

10. Marketing Strategy & Tactics
 Customer Service- We will provide assistance to maintain Eco-
friendly products and how they can be part of this cause.
Assistance on how people can contribute products that can be
upcycled
 Market Development- Finding out vendors and distributors who
identify with the core value of company. Setting up selling
counters in the
 Co-Branding/ Partnership- Partnering with associations who
support same cause and sponsoring events as promotion
activities. We will become gift partners in exchange of the
branding.
 Sales Force Planning & Messaging- Encouraging volunteers to
source used products in low prices to effectively generate profits
with an affordable costing

11. Strategic Positioning
 Relevancy- User is looking for upcycled product with unique
design that stands out.
 Consistency- We will inspire the consumer to be part of the
change.
 Proper positioning- Consumer and the product is hero. We
encourage Art!
 Sustainable- We innovate continuously to provide new products
 Credibility- We deliver on the brand promise, everything is
GREEN!
 Inspirational- It inspires people to re-purpose used material.
 Uniqueness- It is not a usual product but different
 Appealing- It appeals to the target market with unique positioning

12. Four Components of Positioning
Statement

13. Competitors
 Swechha Store
 Fashion Against Poverty
 Chumbak
 Tara
 Eco India

14. Perceptual Mapping
Re-purpose Design
Usual Design
Less Variety Wide Range

15. Brand Promise (Emotional Benefit)
Consumer can create &
support innovative art to
make the change!

16. The Positioning Strategy
“Positioning the product and the
customer”

17. Restore Art Tagline
Art is
the
magic in
you!

18. Restore Art Positioning Statement
Restore Art is one-of-its kind up cycled product brand that
provides art lovers with innovative design home décor products
because it has unique eco-friendly design.

19. References
 Images Retrieved November 23, 2015 from google.com
 Sharma, R. (2013) Restore art images & product designs are
created by Retrieved November 23, 2015 from personal blog.

20. Thank You!