The slides from the kickoff of the #WomenInAgile workshop with facilitator Natalie Warnert and keynote speaker Cindy Morse of Salesforce Marketing Cloud. Agile2016, Atlanta, GA

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#Agile2016
#WomenInAgile Workshop

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Agenda
 1:00 – 1:25 Introduction and welcome
 1:25 – 2:00 Keynote speaker: Cindy Morse –
Salesforce
 2:00 – 2:15 Coffee break and find a table
 2:15 – 3:00 Lean Coffee Session 1
 3:00 – 3:15 Coffee break and find a NEW table
 3:15 – 4:00 Lean Coffee Session 2
 4:00 – 4:45 Lean Coffee readouts/take-aways
 4:45 – 5:00 Dedication to Jean Tabaka, networking, bar

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Why are we here?

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Context setting

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Research Question
What are the reasons that prevent female Agile
practitioners from achieving higher levels of
involvement in the Agile community, and what
strategies can overcome them?

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What is Involvement?
External to daily job responsibilities
 Blogging
 Conference attendance
 Submitting to present at conferences
 Submitting work for publication
 User group attendance, membership, participation
 Earning certifications
 …

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Survey Questions
 What prevents you from being more involved in the
Agile community?
 When you think about the Agile community, in your
opinion why are men more involved than women?

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Reasons that prevent women from
achieving higher levels of involvement
 Competing priorities for time
 Organizational and career reasons
 Lack of confidence, fear of perception from others
 Intimidation from lack of diversity
 Some event or interaction has deterred my
involvement interest
 I am not interested in being more involved

9. Cindy Morse
VP, Engineering Operations
Salesforce Marketing Cloud

11. “What are our Engineers working on?”
“Who should be on a Squad?”

12. Prioritization
Deliver the MOST
valuable software to
customers.
Why is MC Going Agile?
The Evolution of our Sense of Urgency
Visibility
What are Engineers/Our
Teams Working on?
Predictability
Better set customer
expectations
Quality
Customer Satisfaction, Scale,
Salesforce Tolerance

13. Go Forward Strategy
Theme #7 Theme #3
Transform by Product
Augment the
Transformation Team
Create a Roadmap
(A Playbook)
Train Leadership,
Increase Involvement
Change ManagementClear, Meaningful
Vision
Theme #3Scrum Roles &
Responsibilities
Metrics

14. “No longer solely the domain of startups”
>24% of respondents work in 20,000+ person companies (21% LY)
Going Global
25% of Organizations have been Agile 5+ yrs
17% of Teams are Mature in Practice
33% Extremely Knowledgeable (5+ yrs)
10th Annual State of Agile Survey, VERSIONONE, 3,844 respondents
A New Space for Women (and everyone) in T&P

15. The Faces of Our Agile Transformation Team

16. The Changing Face of Agile

17. Taking Advantage of The Changing Face of Agile
17% of Teams are Mature in Practice
33% Extremely Knowledgeable (5+ yrs)
Leadership Needs (and wants) Help
SME: “The fundamental building block”

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Increase Involvement

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Research Findings: Strategies to
Support Women’s Involvement
 Immediate:
 Extend a personal invitation to participate
 Mid-Range:
 Increase company support to participate
 Promote and seek out diversity in Agile community activities
 Encourage and facilitate networking among women
 Long Term:
 Increase early recruitment efforts of girls/women in Science
Technology Engineering & Math (STEM) fields

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My Commitment

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OUR Commitment

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Table read outs
 What stood out to you?
 Action items to share
 Twitter: #WomenInAgile
 LinkedIn: Women in Agile group
 Slack: womeninagile.slack.com

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Jean Tabaka Dedication
 Eric Willeke
 Ronica Roth