1.
@nataliewarnert
#dpm2016
Show me
the
MVP!Natalie Warnert – #dpm2016

2.
@nataliewarnert
#dpm2016

3.
@nataliewarnert
#dpm2016 Natalie
Warnert
Agile Coach & Trainer
www.nataliewarnert.com
@nataliewarnert

4.
@nataliewarnert
#dpm2016
A Minimum Viable
Product is that
version of a new
product which allows
a team to collect the
maximum amount of
validated learning
about customers
with the least effort.
– Eric Ries, Lean Startup
”

5.
@nataliewarnert
#dpm2016
What is a Minimum Viable
Product?
• Building just enough to learn and validate a hypothesis
• Learning not optimizing
• Find a plan that works before running out of resources
• Provide enough value to justify charging
THE MVP

6.
@nataliewarnert
#dpm2016
What is Lean UX?
• Interaction design
• Constant measurement and learning loops
• Business, development, customer, and UX unification
• Less focused on deliverables, more on data
LEAN USER EXPERIENCE

7.
@nataliewarnert
#dpm2016
*The difference
between BUILDING
the right thing and
LEARNING the right
thing
THEPOINT

8.
@nataliewarnert
#dpm2016
Problem/Solution fit
Do I have a problem worth solving?
Product Market Fit
Have I built something people want?
Scale
How do I accelerate growth and maximize
learning?
WHERE TO START

9.
@nataliewarnert
#dpm2016
Problem/Solution fit
Do I have a problem worth solving?
Product Market Fit
Have I built something people want?
Scale
How do I accelerate growth and maximize
learning?
WHERE TO START
Ideas are cheap!
Acting on them
is expensive $$

10.
@nataliewarnert
#dpm2016
Problem/Solution fit
Do I have a problem worth solving?
Product Market Fit
Have I built something people want?
Scale
How do I accelerate growth and maximize
learning?
WHERE TO START
Ideas are cheap!
Acting on them
is expensive $$
Learning over
growth
Don’t scale

11.
@nataliewarnert
#dpm2016
Customers
don’t care
about your
solution.
They care
about their
problems.
- Dave McClure, 500
Startups
”

12.
@nataliewarnert
#dpm2016
UNDERSTAND THE PROBLEM
• What is the customer’s problem?
• Fit into the business model

13.
@nataliewarnert
#dpm2016
UNDERSTAND THE PROBLEM
• What is the customer’s problem?
• Fit into the business model

14.
@nataliewarnert
#dpm2016
UNDERSTAND THE PROBLEM
• What is the customer’s problem?
• Fit into the business model
What is the
customer hiring
your product to
do?

15.
@nataliewarnert
#dpm2016
DEFINE THE SOLUTION
Smallest possible solution to speed up
learning
Build only what is needed (MVP)
Pick bold outcomes to validate learning
Business outcomes over solution

16.
@nataliewarnert
#dpm2016
DEFINE THE SOLUTION
Smallest possible solution to speed up
learning
Build only what is needed (MVP)
Pick bold outcomes to validate learning
Business outcomes over solution
More relevant
product
recommendation +
in-cart experience
=
increased

17.
@nataliewarnert
#dpm2016 most Plan A’s
don’t work

18.
@nataliewarnert
#dpm2016
VALIDATE QUALITATIVELY
What are our customers doing?
Continuous feedback loop with customers
Get out of the building!

19.
@nataliewarnert
#dpm2016
VALIDATE QUALITATIVELY
What are our customers doing?
Continuous feedback loop with customers
Get out of the building – or get customers in the building!

20.
@nataliewarnert
#dpm2016
A startup can
focus on only
one metric.
So you have
to decide
what that is
and ignore
everything
else
– Noah
Kagan,
”

21.
@nataliewarnert
#dpm2016
VALIDATE QUANTITATIVELY
Pirate metrics
Acquisition
Activation
Retention
Revenue
Referral

22.
@nataliewarnert
#dpm2016
VALIDATE QUANTITATIVELY
Pirate metrics
Acquisition
Activation
Retention
Revenue
Referral
What is your one metric to
rule them all? What are you
trying to validate (hypothesis)

23.
@nataliewarnert
#dpm2016
Product risk
Getting it right
Customer
riskRight path
Market risk
Viable business
BUT RISKS!

24.
@nataliewarnert
#dpm2016
Run a
Business
Satisfy
the
Customer
BALANCING NEEDS

25.
@nataliewarnert
#dpm2016
Run a
Business
Satisfy
the
Customer
BALANCING NEEDS

26.
@nataliewarnert
#dpm2016
BUILD MODEL
Build right
thing
Build
thing
right
Build it
fast

27.
@nataliewarnert
#dpm2016
LEARNING MODEL
Build right
thing
Build
thing
right
Build it
fast
Learning
FocusSpeed

28.
@nataliewarnert
#dpm2016
WHERE IS THE LEARNING?
Requiremen
ts
Dev QA Releas
e

29.
@nataliewarnert
#dpm2016
WHERE IS THE LEARNING?
Requiremen
ts
Dev QA Releas
eLittle learning
some learning Most learning

30.
@nataliewarnert
#dpm2016
You stand to
learn the most
when the
probability of
the expected
outcome is
50%; that is,
when you don’t
know what to
expect
-Lean Analytics ”

31.
@nataliewarnert
#dpm2016
SHOW ME THE MVP!
Declare
assumptions and
hypothesis Create an MVP
Run an experiment
to prove or disprove
hypothesis
Customer
feedback (qual
and quant) and
research
alternatives

32.
@nataliewarnert
#dpm2016
WHAT DID WE LEARN?
Reduce scope
Shorten the cycle time to
feedback
Get out the deliverables
business

33.
@nataliewarnert
#dpm2016
QUESTIONS
?
Running Lean - Ash Maurya
Lean UX – Jeff Gothelf, Josh Seiden