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Show Me the MVP - Digital PM Summit 2016 Natalie Warnert

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Lean UX, MVP, Project Management? How do they all fit together to get us to learn what the right product is?

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Show Me the MVP - Digital PM Summit 2016 Natalie Warnert

  1. 1. @nataliewarnert #dpm2016 Show me the MVP!Natalie Warnert – #dpm2016
  2. 2. @nataliewarnert #dpm2016
  3. 3. @nataliewarnert #dpm2016 Natalie Warnert Agile Coach & Trainer www.nataliewarnert.com @nataliewarnert
  4. 4. @nataliewarnert #dpm2016 A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. – Eric Ries, Lean Startup ”
  5. 5. @nataliewarnert #dpm2016 What is a Minimum Viable Product? • Building just enough to learn and validate a hypothesis • Learning not optimizing • Find a plan that works before running out of resources • Provide enough value to justify charging THE MVP
  6. 6. @nataliewarnert #dpm2016 What is Lean UX? • Interaction design • Constant measurement and learning loops • Business, development, customer, and UX unification • Less focused on deliverables, more on data LEAN USER EXPERIENCE
  7. 7. @nataliewarnert #dpm2016 *The difference between BUILDING the right thing and LEARNING the right thing THEPOINT
  8. 8. @nataliewarnert #dpm2016 Problem/Solution fit Do I have a problem worth solving? Product Market Fit Have I built something people want? Scale How do I accelerate growth and maximize learning? WHERE TO START
  9. 9. @nataliewarnert #dpm2016 Problem/Solution fit Do I have a problem worth solving? Product Market Fit Have I built something people want? Scale How do I accelerate growth and maximize learning? WHERE TO START Ideas are cheap! Acting on them is expensive $$
  10. 10. @nataliewarnert #dpm2016 Problem/Solution fit Do I have a problem worth solving? Product Market Fit Have I built something people want? Scale How do I accelerate growth and maximize learning? WHERE TO START Ideas are cheap! Acting on them is expensive $$ Learning over growth Don’t scale
  11. 11. @nataliewarnert #dpm2016 Customers don’t care about your solution. They care about their problems. - Dave McClure, 500 Startups ”
  12. 12. @nataliewarnert #dpm2016 UNDERSTAND THE PROBLEM • What is the customer’s problem? • Fit into the business model
  13. 13. @nataliewarnert #dpm2016 UNDERSTAND THE PROBLEM • What is the customer’s problem? • Fit into the business model
  14. 14. @nataliewarnert #dpm2016 UNDERSTAND THE PROBLEM • What is the customer’s problem? • Fit into the business model What is the customer hiring your product to do?
  15. 15. @nataliewarnert #dpm2016 DEFINE THE SOLUTION Smallest possible solution to speed up learning Build only what is needed (MVP) Pick bold outcomes to validate learning Business outcomes over solution
  16. 16. @nataliewarnert #dpm2016 DEFINE THE SOLUTION Smallest possible solution to speed up learning Build only what is needed (MVP) Pick bold outcomes to validate learning Business outcomes over solution More relevant product recommendation + in-cart experience = increased
  17. 17. @nataliewarnert #dpm2016 most Plan A’s don’t work
  18. 18. @nataliewarnert #dpm2016 VALIDATE QUALITATIVELY What are our customers doing? Continuous feedback loop with customers Get out of the building!
  19. 19. @nataliewarnert #dpm2016 VALIDATE QUALITATIVELY What are our customers doing? Continuous feedback loop with customers Get out of the building – or get customers in the building!
  20. 20. @nataliewarnert #dpm2016 A startup can focus on only one metric. So you have to decide what that is and ignore everything else – Noah Kagan, ”
  21. 21. @nataliewarnert #dpm2016 VALIDATE QUANTITATIVELY Pirate metrics Acquisition Activation Retention Revenue Referral
  22. 22. @nataliewarnert #dpm2016 VALIDATE QUANTITATIVELY Pirate metrics Acquisition Activation Retention Revenue Referral What is your one metric to rule them all? What are you trying to validate (hypothesis)
  23. 23. @nataliewarnert #dpm2016 Product risk Getting it right Customer riskRight path Market risk Viable business BUT RISKS!
  24. 24. @nataliewarnert #dpm2016 Run a Business Satisfy the Customer BALANCING NEEDS
  25. 25. @nataliewarnert #dpm2016 Run a Business Satisfy the Customer BALANCING NEEDS
  26. 26. @nataliewarnert #dpm2016 BUILD MODEL Build right thing Build thing right Build it fast
  27. 27. @nataliewarnert #dpm2016 LEARNING MODEL Build right thing Build thing right Build it fast Learning FocusSpeed
  28. 28. @nataliewarnert #dpm2016 WHERE IS THE LEARNING? Requiremen ts Dev QA Releas e
  29. 29. @nataliewarnert #dpm2016 WHERE IS THE LEARNING? Requiremen ts Dev QA Releas eLittle learning some learning Most learning
  30. 30. @nataliewarnert #dpm2016 You stand to learn the most when the probability of the expected outcome is 50%; that is, when you don’t know what to expect -Lean Analytics ”
  31. 31. @nataliewarnert #dpm2016 SHOW ME THE MVP! Declare assumptions and hypothesis Create an MVP Run an experiment to prove or disprove hypothesis Customer feedback (qual and quant) and research alternatives
  32. 32. @nataliewarnert #dpm2016 WHAT DID WE LEARN? Reduce scope Shorten the cycle time to feedback Get out the deliverables business
  33. 33. @nataliewarnert #dpm2016 QUESTIONS ? Running Lean - Ash Maurya Lean UX – Jeff Gothelf, Josh Seiden

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