Materi tentang inovasi nilai, sebuah teknik melakukan inovasi berdasarkan Blue Ocean Strategy

1. VALUE
INNOVATION
VALUE
INNOVATION
VALUE
INNOVATION
VALUE
INNOVATION
Nur Agustinus
Kapita Selekta FEH
12 Februari 2014
Nur Agustinus
Kapita Selekta FEH
12 Februari 2014
Nur Agustinus
Kapita Selekta FEH
12 Februari 2014

3. Inovasi
membuat
biaya
meningkat?
Inovasi
membuat
biaya
meningkat?
Inovasi
membuat
biaya
meningkat?
Inovasi
membuat
biaya
meningkat?
Inovasi
membuat
biaya
meningkat?
Inovasi
membuat
biaya
meningkat?

7. Four Actions Framework +
Eliminate/Reduce/Raise/Create Grid
Four Actions Framework +
Eliminate/Reduce/Raise/Create Grid
Four Actions Framework
Reduce
Four Actions Framework
A New
Value
Curve
Eliminate Create
A New
Value
Curve
Raise
Eliminate Raise
Raise
Eliminate Raise
Reduce Create
The Eliminate-Reduce-Raise-Create Grid

8. Discovery, Value, Price, and Profit
Profit as Greed, Price as Gouging Model
Profit GreedPrice
8

9. Discovery, Value, Price, and Profit
Price as Signal Model
Value Price
Price as Signal Model
Value Price
Price as Signal, Profit as Incentive Model
Value Price Profit
Innovation
9

10. Some Initial Questions on Value
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
• What determines something’s value?
• When a sale is made, who benefits and who
loses, the buyer or the seller?
• Can wealth (value) be created simply through
trade?
• How much profit, in your opinion, is too
much?
10

14. Market SegmentationMarket Segmentation

15. Market SegmentationMarket Segmentation

19. Eliminate Raise
Reduce Create

20. Apa value innovation yang bisa dilakukan dengan benda ini?

21. Eliminate RaiseEliminate Raise
Reduce Create

22. Apa value innovation yang dilakukan?
New Product
New Market
New Product
New MarketEliminate Raise
Reduce Create

23. Apa value innovation yang ditawarkan?
VS
Apa value innovation yang ditawarkan?
VSVS
Eliminate Raise
Reduce Create