This document provides tips for pitching a venture capital firm. It advises knowing your audience by researching the VC's portfolio and attending the meeting. When telling your story, explain the problem you solve, your customers, and why now. Be honest about your stage and competitive advantage. Provide plausible financials and clarify your ask, which is not just about money. Follow up after the pitch and practice pitching constantly. Proper introductions and organization are also recommended.

1. Tiang Lim Foo | @tianglim
| @seedplusvc

2. A NEW
KIND OF
SEED FIRM.

3. ▮What is “The Pitch”?
Pitch noun (PERSUASION) [ C ]
A speech or act that attempts to persuade someone to buy or
do something

4. ▮To persuade…
• Know your audience
• What’s your story?
• Know what you want, and why

5. ▮Know your audience
Which stage / sector / markets do the VC invest?
Look for VC/Startup fit.
[Hint: look at the portfolio]

6. ▮Know your audience
Who will be attending the meeting? What were their
professional experience?
[Hint: LinkedIn.]

7. ▮Tell a story - what do you do?
• What’s the problem you’re trying to solve?
• Who are you solving the problem for? Who are your
customers?
• Why is it important, and why now?

8. ▮Tell a story - what do you do?
Never get into the trap of trying to anticipate what (the VC)
wants to hear. Tell your own story.

9. What Is the true size of your market?
▮Tell a story - the pitch

10. The secret ingredient is people. !"
▮Tell a story - the pitch

11. Go-to-market strategy.
▮Tell a story - the pitch

12. Be honest about what stage you are at.
▮Tell a story - the pitch

13. Your real competitive advantage is being different in the long
term.
▮Tell a story - the pitch

14. Product, Product, Product.
[Hint: It’s not about the features]
▮Tell a story - the pitch

15. Plausible financials
▮Tell a story - the pitch

16. The ask.
[Hint: It’s not just about the 💰💰.]
▮Know what you want, and why.

17. ▮What’s next?
1. Take notes, and follow-up.
2. Pitch constantly.

18. ▮Some (more) tips
• Introductions
‣ 🔆 introductions (having a shared connection put you in touch) and ❄ intros (emailing or calling
out of the blue) are just fine for pitching a VC, as long as you are prepared, clear and concise.
• Be organised
‣ Have a clear funnel process (think CRM) + get your data room prepped.

19. GET IN TOUCH. Tiang Lim Foo | @tianglim
| @seedplusvc