Tiang Lim Foo | @tianglim
| @seedplusvc

A NEW
KIND OF
SEED FIRM.

▮What is “The Pitch”?
Pitch noun (PERSUASION) [ C ]
A speech or act that attempts to persuade someone to buy or
do something

▮To persuade…
• Know your audience
• What’s your story?
• Know what you want, and why

▮Know your audience
Which stage / sector / markets do the VC invest?
Look for VC/Startup fit.
[Hint: look at the portfolio]

▮Know your audience
Who will be attending the meeting? What were their
professional experience?
[Hint: LinkedIn.]

▮Tell a story - what do you do?
• What’s the problem you’re trying to solve?
• Who are you solving the problem for? Who are your
customers?
• Why is it important, and why now?

▮Tell a story - what do you do?
Never get into the trap of trying to anticipate what (the VC)
wants to hear. Tell your own story.

What Is the true size of your market?
▮Tell a story - the pitch

The secret ingredient is people. !"
▮Tell a story - the pitch

Go-to-market strategy.
▮Tell a story - the pitch

Be honest about what stage you are at.
▮Tell a story - the pitch

Your real competitive advantage is being different in the long
term.
▮Tell a story - the pitch

Product, Product, Product.
[Hint: It’s not about the features]
▮Tell a story - the pitch

Plausible financials
▮Tell a story - the pitch

The ask.
[Hint: It’s not just about the 💰💰.]
▮Know what you want, and why.

▮What’s next?
1. Take notes, and follow-up.
2. Pitch constantly.

▮Some (more) tips
• Introductions
‣ 🔆 introductions (having a shared connection put you in touch) and ❄ intros (emailing or calling
out of the blue) are just fine for pitching a VC, as long as you are prepared, clear and concise.
• Be organised
‣ Have a clear funnel process (think CRM) + get your data room prepped.

GET IN TOUCH. Tiang Lim Foo | @tianglim
| @seedplusvc