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NPR Knight Writing for the Web June 2013

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NPR Knight Writing for the Web June 2013

  1. 1. Week  4  Wri(ng  for  the  Web  June  2013  Ki-­‐Min  Sung,  Digital  News  Training  
  2. 2. 2    Leadership  Conference/Digital  Goals    Web  Audience    Headlines  Previously  on  NPR  DS  
  3. 3. 3  
  4. 4. 4    Webified  radio  stories      Web-­‐naJve  storytelling  Web  wri(ng  
  5. 5. 5  Online  News  Cycle  
  6. 6. 6    Who  is  my  audience?    What  is  most  relevant?    What  is  the  best  use  of  my  Jme?    Webify  vs.  Web-­‐na(ve  
  7. 7. 7  What  doesn’t  work…  
  8. 8. 8  What  doesn’t  work:  Transcripts  
  9. 9. 9  What  doesn’t  work:  Intro  +  Audio  
  10. 10. 10  Visual  Medium  
  11. 11. 11  KBIA  
  12. 12. 12  What  works…  
  13. 13. 13  What  works…  
  14. 14. 14    Rewrite  the  lede    Edit  quotes      Add  context      Webifying  radio  scripts    
  15. 15. 16  Webified  Story  
  16. 16. Compare  ledes  Radio:  Most  people  over  50  think  theyre  likely  to  be    healthier  and  more  acJve  in  reJrement  than  their    parents  were.  Thats  what  people  said  in  a  poll    conducted  by  NPR,  the  Robert  Wood  Johnson    FoundaJon  and  the  Harvard  School  of  Public  Health.    But  people  may  be  wrong.  Some  experts  worry  that    the  generaJon  now  approaching  reJrement  may    actually  be  less  healthy  in  old  age  and  that  could    have  serious  financial  consequences  for  the  naJon    as  a  whole.  NPRs  Julie  Rovner  reports.  JULIE  ROVNER:  If  you  want  to  see  what  it  means  to    live  a  long  and  acJve  life,  look  no  further  than  the    rec  room  at  the  Greenspring  Village  ReJrement    Community  in  Springfield,  Virginia.  (SOUNDBITE  OF  VIDEO  GAME)  ROVNER:  This  is  the  Wii  bowling  compeJJon  for  the    Northern  Virginia  Senior  Olympics.  Up  now,  the  80    to  99  age  group.  Given  these  compeJtors  age,    organizers  are  making  a  few  accommodaJons.  
  17. 17. Compare  ledes  Web:  Most  baby  boomers  say  theyre  planning  on  an  acJve    and  healthy  reJrement,  according  to  a  new  poll    conducted  by  NPR,  the  Robert  Wood  Johnson    FoundaJon  and  the  Harvard  School  of  Public  Health.    And,  in  a  switch  from  earlier  years,  more  than  two-­‐  thirds  recognize  the  threat  of  long-­‐term  care  expenses    to  their  financial  futures.  But  some  experts  worry  that  when  it  comes  to  their    health,  boomers  are  sJll  woefully  unprepared  —  or    worse,  in  denial.  "The  mismatch  between  how  people  think  the  next    10  to  15  years  is  going  to  go  and  what  current  reJrees    experience  is  something  thats  very  consistent,"  says    Jeff  Goldsmith,  a  health  care  futurist  and  author  of    The  Long  Baby  Boom:  An  Op2mis2c  Vision  for  a    Graying  Genera2on,  a  book  about  aging  baby    boomers.  "There  is  no  quesJon  that  one  disJnguishing    feature  of  our  generaJon  is  this  extraordinary,  almost    geneJc  opJmism.  And  the  poll  results  look  to  me  like    a  lot  of  that  opJmism  was  drawn  from  a  deep  well  of    self-­‐delusion."  
  18. 18. AddiJonal  ReporJng  
  19. 19. 20  Webifying:  Break  format  
  20. 20. 21  
  21. 21. 22  1.  Get  to  the  point,  tell  me  why  it’s  important  2.  Grammar  and  spelling  are  important  3.  You  can  say  it  beker  than  your  source,  summarize    4.  Details  –  this  proves  you  know  what  you’re  talking  about  5.  Headlines  maker  A  LOT    Five  Differences:  Web  vs.  Radio  Wri(ng  
  22. 22. 23    Not  all  radio  stories  are  meant  to  be  web  stories    Try  wriJng  web  text  first  –  it  can  even  make  your  broadcast  story  beker    If  you’re  not  breaking  news,  what  are  you  adding  that  will  disJnguish  your  story    Looking  Ahead  
  23. 23. 24  WEB-­‐NATIVE  STORYTELLING  7  ways  to  be  na(ve  
  24. 24. 25  1.  Create  web-­‐only  stories  
  25. 25. 26  2.  Link  out  to  relevant  material  
  26. 26. 27  3.  Embed  content  
  27. 27. 28  4.  Update  stories  
  28. 28. 29  4.  Cura(on  
  29. 29. 30  5.  Make  it  easy  (Scannable)  
  30. 30. 31  Bolded  Subheads  
  31. 31. 32  6.  Let  the  format  fit  the  story  
  32. 32. 33  7.  Listen  &  respond  to  your  audience  
  33. 33. 34  CASE  STUDY:  KPLU  
  34. 34. 35  Web  Checklist  (must  hit  at  least  2)  1.  Is  it  Jmely?  (Are  we  ahead  of  others?)  2.  Are  you  adding  something  NEW  to  a  known  story?  3.  Does  it  have  a  unique  angle  or  perspecJve?  4.  Does  it  ask  users  to  take  acJon  or  express  an  opinion?  5.  Is  it  shareable?  (Would  YOU  share  it?)  6.  Does  it  celebrate  an  idea,  person  or  place?  
  35. 35.                    Radio  stories  treated  differently  online  
  36. 36. Broadcast  first    Web  days  later  Web  first  Broadcast  week  later  
  37. 37. 38  Web  to  Air  
  38. 38. 39  What  to  ask…    1.  What’s  next?  2.  Who  are  the  key  players?  3.  How  did  we  get  to  this  point?    4.  Why  does  this  maker?  
  39. 39. 40  Ques(ons  
  40. 40. 41  Write  1  webified  radio  story  -­‐or-­‐    Write  1  web-­‐naJve  story  COB:  Thursday,  June  13  dseditorial@npr.org  Assignment    
  41. 41. 42  hkp://blogs.kcrw.com/whichwayla/2013/04/driving-­‐the-­‐110-­‐freeway-­‐toll-­‐lanes  

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