17. Compare
ledes
Radio:
Most
people
over
50
think
they're
likely
to
be
healthier
and
more
acJve
in
reJrement
than
their
parents
were.
That's
what
people
said
in
a
poll
conducted
by
NPR,
the
Robert
Wood
Johnson
FoundaJon
and
the
Harvard
School
of
Public
Health.
But
people
may
be
wrong.
Some
experts
worry
that
the
generaJon
now
approaching
reJrement
may
actually
be
less
healthy
in
old
age
and
that
could
have
serious
financial
consequences
for
the
naJon
as
a
whole.
NPR's
Julie
Rovner
reports.
JULIE
ROVNER:
If
you
want
to
see
what
it
means
to
live
a
long
and
acJve
life,
look
no
further
than
the
rec
room
at
the
Greenspring
Village
ReJrement
Community
in
Springfield,
Virginia.
(SOUNDBITE
OF
VIDEO
GAME)
ROVNER:
This
is
the
Wii
bowling
compeJJon
for
the
Northern
Virginia
Senior
Olympics.
Up
now,
the
80
to
99
age
group.
Given
these
compeJtors'
age,
organizers
are
making
a
few
accommodaJons.
18. Compare
ledes
Web:
Most
baby
boomers
say
they're
planning
on
an
acJve
and
healthy
reJrement,
according
to
a
new
poll
conducted
by
NPR,
the
Robert
Wood
Johnson
FoundaJon
and
the
Harvard
School
of
Public
Health.
And,
in
a
switch
from
earlier
years,
more
than
two-‐
thirds
recognize
the
threat
of
long-‐term
care
expenses
to
their
financial
futures.
But
some
experts
worry
that
when
it
comes
to
their
health,
boomers
are
sJll
woefully
unprepared
—
or
worse,
in
denial.
"The
mismatch
between
how
people
think
the
next
10
to
15
years
is
going
to
go
and
what
current
reJrees
experience
is
something
that's
very
consistent,"
says
Jeff
Goldsmith,
a
health
care
futurist
and
author
of
The
Long
Baby
Boom:
An
Op2mis2c
Vision
for
a
Graying
Genera2on,
a
book
about
aging
baby
boomers.
"There
is
no
quesJon
that
one
disJnguishing
feature
of
our
generaJon
is
this
extraordinary,
almost
geneJc
opJmism.
And
the
poll
results
look
to
me
like
a
lot
of
that
opJmism
was
drawn
from
a
deep
well
of
self-‐delusion."
22. 22
1. Get
to
the
point,
tell
me
why
it’s
important
2. Grammar
and
spelling
are
important
3. You
can
say
it
beker
than
your
source,
summarize
4. Details
–
this
proves
you
know
what
you’re
talking
about
5. Headlines
maker
A
LOT
Five
Differences:
Web
vs.
Radio
Wri(ng
23. 23
Not
all
radio
stories
are
meant
to
be
web
stories
Try
wriJng
web
text
first
–
it
can
even
make
your
broadcast
story
beker
If
you’re
not
breaking
news,
what
are
you
adding
that
will
disJnguish
your
story
Looking
Ahead
35. 35
Web
Checklist
(must
hit
at
least
2)
1. Is
it
Jmely?
(Are
we
ahead
of
others?)
2. Are
you
adding
something
NEW
to
a
known
story?
3. Does
it
have
a
unique
angle
or
perspecJve?
4. Does
it
ask
users
to
take
acJon
or
express
an
opinion?
5. Is
it
shareable?
(Would
YOU
share
it?)
6. Does
it
celebrate
an
idea,
person
or
place?
36.
Radio
stories
treated
differently
online
37. Broadcast
first
Web
days
later
Web
first
Broadcast
week
later
