Compare ledes Radio: Most people over 50 think theyre likely to be healthier and more acJve in reJrement than their parents were. Thats what people said in a poll conducted by NPR, the Robert Wood Johnson FoundaJon and the Harvard School of Public Health. But people may be wrong. Some experts worry that the generaJon now approaching reJrement may actually be less healthy in old age and that could have serious ﬁnancial consequences for the naJon as a whole. NPRs Julie Rovner reports. JULIE ROVNER: If you want to see what it means to live a long and acJve life, look no further than the rec room at the Greenspring Village ReJrement Community in Springﬁeld, Virginia. (SOUNDBITE OF VIDEO GAME) ROVNER: This is the Wii bowling compeJJon for the Northern Virginia Senior Olympics. Up now, the 80 to 99 age group. Given these compeJtors age, organizers are making a few accommodaJons.
Compare ledes Web: Most baby boomers say theyre planning on an acJve and healthy reJrement, according to a new poll conducted by NPR, the Robert Wood Johnson FoundaJon and the Harvard School of Public Health. And, in a switch from earlier years, more than two-‐ thirds recognize the threat of long-‐term care expenses to their ﬁnancial futures. But some experts worry that when it comes to their health, boomers are sJll woefully unprepared — or worse, in denial. "The mismatch between how people think the next 10 to 15 years is going to go and what current reJrees experience is something thats very consistent," says Jeﬀ Goldsmith, a health care futurist and author of The Long Baby Boom: An Op2mis2c Vision for a Graying Genera2on, a book about aging baby boomers. "There is no quesJon that one disJnguishing feature of our generaJon is this extraordinary, almost geneJc opJmism. And the poll results look to me like a lot of that opJmism was drawn from a deep well of self-‐delusion."
22 1. Get to the point, tell me why it’s important 2. Grammar and spelling are important 3. You can say it beker than your source, summarize 4. Details – this proves you know what you’re talking about 5. Headlines maker A LOT Five Diﬀerences: Web vs. Radio Wri(ng
23 Not all radio stories are meant to be web stories Try wriJng web text ﬁrst – it can even make your broadcast story beker If you’re not breaking news, what are you adding that will disJnguish your story Looking Ahead
24 WEB-‐NATIVE STORYTELLING 7 ways to be na(ve
35 Web Checklist (must hit at least 2) 1. Is it Jmely? (Are we ahead of others?) 2. Are you adding something NEW to a known story? 3. Does it have a unique angle or perspecJve? 4. Does it ask users to take acJon or express an opinion? 5. Is it shareable? (Would YOU share it?) 6. Does it celebrate an idea, person or place?