2. What is the evaluation?
• 7 set questions which much be tackled individually
• Presented digitally in your blog
• Makes creative use of ICT and digital technologies
3. Marking Criteria LEVEL 4 16-20 marks
• Excellent skill in the use of appropriate digital technology or ICT in the
evaluation.
• Excellent understanding of issues around audience, institution,
technology, representation, forms and conventions in relation to
production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full
task.
• Excellent ability to communicate
4. Examiner Advice
• The seven questions must be explicitly used to structure the
evaluation and this element should be seen as an opportunity for
some creative critical reflection.
• The specification states clearly that it should not be seen as an essay
and that responses should make creative use of the media in which
they are produced.
• The best work demonstrates a broad capability for employing
different digital media in the presentation of their evaluations, with
specific detail and references presented in varied and lively ways.
6. The 7 questions
1. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
2. How does your media product represent particular social groups?
3. What kind of media institution might distribute your media product and
why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of
constructing this product?
7. Looking back at your preliminary task, what do you feel you have learnt
in the progression from it to the full product?
7. Audience Feedback
• As part of your evaluation you need to obtain audience feedback on
your finished product and integrate this into the appropriate
questions.
