Live streaming dryden automatic version jan 04, 2019
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A presentation on Livestreaming a Rotary Club meeting as a means to grow a club's membership and possibly charter one or more new clubs.
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Live streaming dryden automatic version jan 04, 2019
- 1. LIVE STREAMING : ITS TIME HAS ARRIVED Using new technology to grow our Club January 2019 * Items in green mean recommendation
- 2. A MESSAGE FROM RI PRESIDENT BARRY RASSIN
- 3. WHAT IS LIVE STREAMING? MEANING to broadcast video and sound of an event over the internet as it happens.
- 4. MEMBERSHIP GOALS BASED ON 1% RULE OF ADULTS 18 PLUS BY PLACE , 2016 CENSUS Dryden’s membership is 1% of its adult population.
- 5. LIVESTREAMING: THREE TIERS OF GROWTH TIER ONE - Locality for a potential club TIER TWO - Locality for a small satellite TIER THREE – Locality for an individual
- 6. MEMBERSHIP GOALS BY LOCATION WITHIN DRYDEN ORBIT Red Lake 31 216 km Fort Francis 62 188 km Atikokan 22 206 km Ear Falls 8 164 km Machin Twp 8 45 km Ignace 8 107 km Emo 8 222 km Rainy River 6 282 km Villages 4 up to 359 km TOTAL 157 DISTANCE TO DRYDEN The area on the above map is about the size of England & Scotland combined. The population of the area is about 70,000 vs. 57,000,000 for Eng. & Scotland.
- 7. LIVE STREAMING VS VIDEO CONFERENCING
- 8. LIVE STREAMING VS VIDEO CONFERENCING Examples Go-to-Meeting Zoom WebEx Adobe Connect Examples BoxCast Panopto Livestream (VIMEO) Ustream Slingstudio Facebook Live YouTube Live Periscope (Twitter) (often in combination)
- 9. LIVE STREAMING VS VIDEO CONFERENCING Key Advantages Higher quality video Simple to connect Scalable to audience size Scalable to upgrade quality and features Key Advantages Two way real time communication
- 10. LIVE STREAMING VS VIDEO CONFERENCING Advantages Broadcast in HD quality (1920x1080p) Audience size is unlimited “Near” real time No software to download or connect View on multiple platforms Simple connect with a URL No registration needed Has archiving ability Professional quality possible Advantages Enable two-way online interaction Real time communication Good for face to face conversations Near-zero audio and video delay. Document integration Can use desk-top, lap top, phone with camera
- 11. LIVE STREAMING VS VIDEO CONFERENCING Disadvantages Requires more hardware Higher start-up costs No good for face-to-face meetings Disadvantages Limited quality video and audio (640x480p) Video & audio quality degrade with increase in number of participants Difficult to login in Need to register and get number to call in so more labour intensive No long term storage
- 12. EQUIPMENT FOR LIVESTREAMING - Camera Tripod Switcher Canon-Canon XA35 Magnus VT 4000 Roland ($2,800.00) CDN ($200.00) CDN V-1 HD ($1,300) CDN
- 13. THE ENCODER HD video streaming Rugged bullet-proof plastic Automatically records the video it encodes Streams directly to Club Website Serves video to any-sized audience Captures highlights and offers social promotion tools within the BoxCast Dashboard ($399.00)CDN EQUIPMENT FOR LIVE STREAMING
- 14. EQUIPMENT FOR LIVESTREAMING The software
- 15. EQUIPMENT FOR LIVE STREAMING VIDEO CAMERAS Beginners Intermediate Advanced Camera: Canon Vixia HF R800 ($290.00) CDN Camera: Canon VIXIA HF G20 ($1,050.00)CDN Camera: Canon XA35 ($2,800.00)CDN Camera: Canon XA11 ($1,700.00)CDN Intermediate Plus
- 16. ANCILLARY EQUIPMENT FOR LIVE STREAMING SPLITTER BOX CABLES GAFFER TAPE HEAD- PHONES CONVERTERS CARRYING CASE RECORDER Sound cable Insert PowerPoint Leaves no residue on floor Keep back-up copy Take to Satellite location
- 17. LIVESTREAMING – QUESTIONS TO CONSIDER Storage Viewer capacity Hardware vs. Software Simulcasting – sending to multiple destinations Picture quality Customer support Where to send stream Analytics Price Software
- 18. LIVE STREAMING – COST OPTIONS USING BOXCAST Service agreement levels Standard Plan - $1,600/year CDN • 1080p HD Video • Embedded Video Player • Facebook Live, YouTube Live, Periscope/Twitter • Live DVR • 1 Month Video Storage • Basic Analytics*(only # of viewers) • Phone, Email, Chat Support Advanced Plan - $2,000/year CDN Standard Features 12 Months Video Storage (vs. 1 Month) Downloads/Exports Highlight Clips Enhanced Analytics* (has data by community) Donations Bulk Scheduling Live Agent Onboarding Support
- 19. LIVE STREAMING – COST OPTIONS USING BOXCAST BARE MINIMUM CONFIGURATION Encoder and Service Agreement - $400.00 + $1,600 = $2,000 CDN Member’s Camera, tripod, iPhone/laptop, & Club Website
- 20. LIVE STREAMING – COST OPTIONS USING BOXCAST Service Agreement: Advanced $2,000 Encoder BoxCast Standard $ 400 Camera : Canon VIXIA HF G20 $1,050 Tripod : Magnus VT 4000 $ 200 Switcher : Roland V-1 HD $1,300 Ancillary materials $ 450 TOTAL $5,000 LEVEL ONE - START-UP CONFIGURATION
- 21. LIVE STREAMING – COST OPTIONS USING BOXCAST Service Agreement: Standard $2,000 Encoder BoxCast Advanced $400 Camera : Canon XA 11 Pro $1,700 Tripod : Magnus VT 4000 $ 200 Switcher : Roland V-1 HD $1,300 Kenex Pro Splitter $50 Ancillary materials $350 TOTAL $6,000 ADVANCED START-UP CONFIGURATION
- 22. LIVE STREAMING PAYMENT MODELS A. Club Administration a) within current bi-annual levy b) with increased bi-annual levy B. Club Member Donations a) 20 members donate $100 each as alternative to bringing in new member b) Club pays for Encoder and amount over 2,000 CDN (the exchange rate) C. Consortium a) Club, City, District 5550, Church, Two School Boards, Hospital Board, Shaw Cable sign MOUs to jointly share the cost of the hardware and monthly service costs D. Charity Foundation Funds* a) Qualifies if we make it available to the community as a community resource to enhance a sense of community . * Discussion with Patty Speilmacher
- 23. ADVANTAGES OF FINANCIAL MODELS A & B Equipment ownership issue is clear , Operating team limited to club volunteers – size 3 - 5 members Few issues No need for MOUs No need to train community volunteers No need to negotiate role of Club website Full control over termination of pilot if goals not being met Start-up time is minimized
- 24. ADVANTAGES OF FINANCIAL MODELS C & D Has potential to: Make drydenrotary.org a media hub of community Open governance of local organizations in new ways Increase sense of community Reduces club administrative costs Increased visibility and knowledge of Rotary within community
- 25. ISSUES RELATED TO FINANCIAL MODELS C & D Many issues need to be resolved: Ownership of equipment needs to be clear and unambiguous Cost sharing needs negotiation. MOU ‘s annual administrative renewal cost in time Establishment of community fee if model D Certification and training other community user teams Work load on Rotarian volunteers Role of Club website vs other organization’s websites Start-up time could be delayed
- 26. LIVESTREAMING – PROMOTION Press release to traditional news media sources in Northwestern Ontario Community Newspapers Radio – Press release for announcements/Websites - Arrange for Live interviews
- 27. LIVESTREAMING – PROMOTION Hold an in-person Rotary Town Hall in the major communities; Live Interview for Shaw Cable to Broadcast Social Media – Facebook Community Poster Campaign Flyer insert Weekly announcements on Dryden Rotary Radio Bingo over CKDR Word of Mouth – telephone campaign Rotary International Press release and post for Rotary Voices
- 28. LIVE STREAMING –AUDIENCE CATEGORIES 1. Persons of Interest • Watch to learn about their community • No interest in joining the club 2. Friends of Rotary • Want to engage with the ways Rotary supports the local community • Want to be involved with Rotary activities without the duties of membership • Is willing to contribute a small fee ($50.00/yr) to support Rotary’s activities 3. Full membership in Satellite location
- 29. POSSIBLE SOCIAL IMPLICATIONS FOR CLUB Focus changes from local to regional Will impact programs to have speakers via livestreaming from satellite locations Will impact executive to plan for future satellite members on executive & need for video-conferencing May impact outreach - need to have club meetings in satellite locations Could have positive impact on other clubs in region Would we accept members from elsewhere in Canada? Members experiencing a period of convalescence can remain connected to club in a real way;
- 30. LIVE STREAMING: ANCILLARY BENEFITS AND FUTURE POSSIBILITIES FOR DISTRICT & RI As a Rotary pioneer Club will have to deal with requests for information and/or presentations In rural areas where clubs are now very small (5-12 members) Livestreaming may be a means to amalgamate entities while permitting the traditional units to meet yet be part of a larger whole. In urban areas with multiple clubs could the system be shared over one common website with options to join the club of choice rather than each having to purchase equipment and service separately. With the advanced system where payments for view are possible a club could use the system as a fund raising vehicle.
- 31. LIVESTREAMING WITH BOXCAST: A DEMONSTRATION https://www.boxcast.com/demo?verified=true
Editor's Notes
- To improve membership Rotary international has approved such strategies as eclubs, satellites and corporate memberships. Each time the cost of technology declines new opportunities arise to build a Rotary club in new ways. Such a time is now, the technology is called Livestreaming.
- RI President Barry Rassin’s New Year’s message asks us to “Be the Inspiration.” Today, in that spirit, I am asking you to support a pilot Livestreaming initiative at the Rotary Club of Dryden, which will take Dryden to new levels of membership.
- Livestreaming is the broadcasting of live video and sound of a club meeting over the internet while it happens.
- I started this study by analysing the demographics of communities within Dryden's “orbit.” I found that Dryden Rotary has nearly exactly one per cent of Dryden’s 18 and over, population. In other words adults. Using the same criteria, I projected a goal of 157 additional members within ten years.
- I then divided the communities into 3 Tiers: Communities which would begin as Satellites but had the potential to become independent clubs. Communities which would remain as Satellites and Communities so small and isolated that they might provide just one member.
- A map of Communities in Dryden’s orbit shows 4 goups. Three communities currently with a club are in Black, three in Tier One, five in Tier two, and About 20 in Tier 3. The current clubs show their membership numbers on December 10th 2018. Red Lake, Fort Frances, and Atikokan in Red possess the potential to be chartered. Five small places have adult populations near 1000 with the potential of small satellites of 6-8 members. There are another 20 villages plus the First Nations North of this map from which I estimate maybe four members.
- When I first discussed this idea with District Governor Elaine, she suggested we could use the District’s Zoom Video Conferencing system. So I made a comparison of the two systems. This slide shows the basic difference in purpose between the two. Video conferencing is a two-way conversation best for small group meetings while Livestreaming is a one-way out to the audience system best for large groups. The next four slides are a comparison of each systems advantages and disadvantages.
- There are many examples of products in both Livestreaming and Video-Conferencing. District 5550 has used both Go-to-Meeting and Zoom platforms. Both are software driven systems. The Livestreaming systems listed here are both hardware and software solutions. The system I recommend is a hardware system called BoxCast.
- First, it is important to note that live video is ten times more engaging than a pre-recorded video presentation. The key advantage of Video-conferencing is its ability to be a two-way conversation. It is interactive. The key advantage of Livestreaming is its high-quality picture and sound. The potentially unlimited size of the audience, and the simple way to connect.
- Take a moment to read down through these two lists of advantages. You can see that the purpose and advantages are quite different. Research is going on to merge the two systems, something that will likely happen in the coming decade.
- It is when you take the advantages and compare the disadvantages of video-conferencing that the advantages of Livestreaming appear most clearly. Video-conferencing uses low-quality cameras at 480 p vs the 1080 p of Livestreaming. In video-conferencing as the size of the audience increases the quality decreases. This doesn’t happen in Livestreaming. Also it is fairly complicated to set up a video conference. Each participant has to download the software; be sent a number to login under and login at a particulr time. Someone has to set up the conference and so it is more labour intensive. As you can see, there are a couple of disadvantages to the Livestreaming system, start up costs and the amount of hardware.
- Livestreaming has a higher start-up cost because you need equipment to make it work well. You need at least one camera, A tripod to place it on, and if you have more than one camera a switcher to switch from one camera to another.
- And most importantly an Encoder what here is called a BoxCast. An encoder is where the video and audio coming from the camera and microphone are gathered and compressed so it can proceed as HD and good quality sound. The result is a slightly longer delay than in Video-conferencing. It also has to be connected to the Internet to send the data out and to a power source.
- Along with the encoder and service plan, you get software which runs a dashboard. This is where the web-editor puts the program onto your website or other Livestreaming portals, such as Youtube Live or Facebook Live. As mentioned, the BoxCast Dashboard or Platform software comes with the BoxCast and Service plan. And as the picture shows it works on a smartphone, tablet or laptop.
- As with most technology there is always extra pieces of equipment necessary to tie everything together such as cables, splitters, converters, gaff tape, a carrying container and recorder. Most are low cost items.
- Slide Seventeen Boxcast has two service plans. They are a recurring annual cost just like ClubRunner. Before deciding on which plan to buy one has to consider the many questions listed in this slide. Although all nine questions are important, three of the most important in my analysis are storage, support and analytics. For Dryden’s pilot to be successful, analytics is the most important aspect of all. Dryden needs to know exactly from which community each viewer originates. The Standard Plan only gives you the total number of viewers; it does not supply the geographic location. The Advanced Plan does supply the data and much more.
- Here is a comparison of the Standard and Advanced Plans. As mentioned, the Advanced Plan is needed for the breakout of viewers by the community. It also provides for storage of the presentations beyond one month. Plus, you have live, real-time support if you run into a problem. Also, the fact that payment can be made to see a program may present opportunities to use the system as a fun-raising platform. The difference in cost is $33.00 per month paid annually.
- The next three slides show three cost configurations. This one shows the barest possible minimum using a members cameras and tripod without the analytics.
- This Level-One configuration has the Advanced Plan, a mid-range camera, and a tripod. The Switcher is optional. So, the cost could be lowered to $3,700.00, however, I am suggesting the Switcher because the PowerPoint slides can be shown separate from the speaker or additional cameras could be added to enhance the production.
- Depending on which of the financial proposals are successful and approved it may be possible to finance a really good quality camera with a good quality audio system. It is the enhanced audio which makes this option most attractive. Good video with poor audio is one of the major mistakes in both Livestreaming and Pre-recorded videos.
- Of the four financing options presented here, options one and two are likely to be least successful. Although option four is attractive and maybe Dryden Rotary’s final choice, I am with this presentation putting my focus on the creation of a consortium or partnership. As you can see District 5550 can be one of the partners. There are some reasons why this could be of advantage to the District. If it works in the Dryden orbit, the District has other geographic areas with similar characteristics. The District also has twelve clubs well under the 20 charter threshold, including some even in the single-digit range. Livestreaming may present an opportunity to consolidate clubs while maintaining the unique identities which have formed over the years. Finally, it would provide an opportunity to Livestream the keynote addresses and awards ceremony of the District conference.
- Dryden Rotary is going to have to develop a promotion program to get the word out that Livestreaming is occurring. Community newspapers and radio stations are some of the vehicles we could consider.
- Most importantly, there is a high degree of congruity between the weekly CKDR broadcast of Dryden Rotary Radio Bingo and the Communities we would target for membership.
- In summary, I believe Livestreaming provides three distinct potential audiences; those who may not join but are interested in our speakers and learning more about their community and the region. The spin-off for Rotary could be substantial in the long term. Another, benefit, suggested by DG Elaine is growth in Friends of Rotary something Dryden has not to date promoted. Finally, and most importantly is the ability to grow and attract new members to the Club.