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PromoSend™pat.pend.
A Promotional Communications Solution
Prepared For: Katelyn Boyle, Red Frog Events
Prepared By: Dan Se...
Firefly and Big Barrel Festivals
Thank you for giving Promotional Communications, LLC, the opportunity to contribute in ma...
MassCloud™ - Proprietary Technology
• Our “Wi-Fi in a Box” solution
• 500 to 30,000 simultaneous
connections
• Content del...
• 14 Fibre SFP Pairs
• Outdoor Equipment setup
• Survived SuperStorm Bill
• Recommended Wireless Bridging
solution for 201...
Directional AP’s for Focused Coverage and minimal interference to
Back of House systems
Ex - VIP Main Stage Setup
Our Dart Technology
• Targeted placement of Wi-Fi AP’s
• Away from vendor wifi (eg Square) and straight
to the fans!
• Pro...
Darts - Coffee HouseDarts – Coffee House
Darts - BeerCade
Main Stage VIP
Main Stage VIP
Main Stage VIP
Market Area – Big Barrel
Market Area – Big Barrel
Unique Users – All spotted using
Periscope/Meerkat with over 1.5 GB Data Upload
Firewall and WLAN Controller Outputs Examples
Different Zones
Challenges - Rain, Mud and SuperStorm Bill
Tropical Storm Bill and other adverse weather...
...show must go on!
Well Organized info and Wifi/Internet Points –
More signage for next year
Performance
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
The Brewery Main Stage VIP
Tent
Thicket
Shade/Market
Coffee...
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
The Brewery Main Stage VIP
Tent
Thicket
Shade/Market
Coffee Hous...
Bandwidth Per Day by Zone in GB
FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28
The Brewery 76 106 1...
Suggestions for next year
•360 VR Camera shooting
•Multicasting
•Video on Demand
•Sponsor Sections
•M-Commerce opportuniti...
Thank you.
Promotional Communications, LLC
650 Halstead Avenue, Mamaroneck, NY 10543, USA
TEL – (914) 381-1632
Dan Seidman...
Firefly and Big Barrel Results_FINAL
Firefly and Big Barrel Results_FINAL
Firefly and Big Barrel Results_FINAL
Firefly and Big Barrel Results_FINAL
Firefly and Big Barrel Results_FINAL
Firefly and Big Barrel Results_FINAL
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Firefly and Big Barrel Results_FINAL

  1. 1. PromoSend™pat.pend. A Promotional Communications Solution Prepared For: Katelyn Boyle, Red Frog Events Prepared By: Dan Seidman, Lou Naclerio
  2. 2. Firefly and Big Barrel Festivals Thank you for giving Promotional Communications, LLC, the opportunity to contribute in making your two events a success. Your directive, and our objective, was to provide seamless, public Wi-Fi connectivity for thousands of festival attendees during the events in festival areas designated by Red Frog Events. We successfully achieved our objective with setup, installation and configuration of “best in breed” hardware and software designed to handle high density Wi-Fi environment requirements. Our team of on-site technical professionals did a remarkable job of keeping “the lights on” during bouts with severe inclement weather conditions. As a note, the entire MassCloud network, Wifi + Fiber + Internet survived the entire evacuation of SuperStorm Bill and supported thousands of users during the process. We appreciate your confidence in Promotional Communications, LLC and look forward to working with you on other events.
  3. 3. MassCloud™ - Proprietary Technology • Our “Wi-Fi in a Box” solution • 500 to 30,000 simultaneous connections • Content delivery capable • “Internet” or “no Internet” • Captive Portal for Social Media authentication • Full performance, data and analytical reporting • Full Local Content Storage • Full Virtualised environment for App, Beacon, Multicasting support
  4. 4. • 14 Fibre SFP Pairs • Outdoor Equipment setup • Survived SuperStorm Bill • Recommended Wireless Bridging solution for 2016 for ‘hard to reach’ places or additional Fiber Breakout points. Fibre Backhaul –500Mb Verizon line
  5. 5. Directional AP’s for Focused Coverage and minimal interference to Back of House systems Ex - VIP Main Stage Setup
  6. 6. Our Dart Technology • Targeted placement of Wi-Fi AP’s • Away from vendor wifi (eg Square) and straight to the fans! • Provides charging function for mobile devices • Promotional and instructional messaging • Traffic Attractor for Vendors
  7. 7. Darts - Coffee HouseDarts – Coffee House
  8. 8. Darts - BeerCade
  9. 9. Main Stage VIP
  10. 10. Main Stage VIP
  11. 11. Main Stage VIP
  12. 12. Market Area – Big Barrel
  13. 13. Market Area – Big Barrel
  14. 14. Unique Users – All spotted using Periscope/Meerkat with over 1.5 GB Data Upload
  15. 15. Firewall and WLAN Controller Outputs Examples Different Zones
  16. 16. Challenges - Rain, Mud and SuperStorm Bill
  17. 17. Tropical Storm Bill and other adverse weather... ...show must go on!
  18. 18. Well Organized info and Wifi/Internet Points – More signage for next year
  19. 19. Performance 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 The Brewery Main Stage VIP Tent Thicket Shade/Market Coffee House Porch/Forest Beer Center Total Users C o n n e c t i o n s Zones Peak Simultaneous Connections Per Day by Zone FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28 Peak Simultaneous Connections Per Day by Zone FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28 The Brewery 452 975 1041 1138 593 826 922 Main Stage VIP Tent 312 482 834 724 468 524 581 Thicket Shade/Market 740 964 1034 971 871 1283 1262 Coffee House 0 785 927 1062 0 0 0 Porch/Forest Beer Center 386 582 625 592 0 0 0 Total Users 1890 3788 4461 4487 1932 2633 2765
  20. 20. 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 The Brewery Main Stage VIP Tent Thicket Shade/Market Coffee House Porch/Forest Beer Center Total C o n n e c t i o n s Zones Total Connections Per Day by Zone FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28 Total Connections Per Day by Zone FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28 The Brewery 1273 3291 3572 3928 1628 2437 2381 Main Stage VIP Tent 1128 1618 1729 1843 973 1664 1736 Thicket Shade/Market 1337 4119 4823 5377 2673 3372 3764 Coffee House 0 3168 3934 4226 0 0 0 Porch/Forest Beer Center 945 1967 2858 3642 0 0 0 Total 4683 14163 16916 19016 5274 7473 7881 Total Users 75,406
  21. 21. Bandwidth Per Day by Zone in GB FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28 The Brewery 76 106 114 128 81 107 102 Main Stage VIP Tent 65 98 103 111 45 52 55 Thicket Shade/Market 82 119 127 135 84 116 118 Coffee House 0 94 98 104 0 0 0 Porch/Forest Beer Center 69 77 84 93 0 0 0 Total 292 494 526 571 210 275 275 Bandwidth Total in GB 2643 0 100 200 300 400 500 600 The Brewery Main Stage VIP Tent Thicket Shade/Market Coffee House Porch/Forest Beer Center Total C o n n e c t i o n s Zones Bandwidth Per Day by Zone in GB FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28
  22. 22. Suggestions for next year •360 VR Camera shooting •Multicasting •Video on Demand •Sponsor Sections •M-Commerce opportunities •Beacons – currently rolling out with MTA/NYC Subway and many partners. •Engagement wifi •Wireless bridging •Improve UX – have whole microsite/mobile web app for those not using app.
  23. 23. Thank you. Promotional Communications, LLC 650 Halstead Avenue, Mamaroneck, NY 10543, USA TEL – (914) 381-1632 Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760

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