1. w
Great Access,
Deep
Affordability
Switzer Foundation
Fellows Webinar
January 11, 2012
Stuart Cohen, Executive Director
&
Ann Cheng, Program Director
www.GreenTRIP.org
Webinar sponsored by the Robert and
Patricia Switzer Foundation,
http://www.switzernetwork.org

2. Live Webinar Housekeeping
• Slides and a recording of the entire webinar will be available on the Switzer
website blog (http://www.switzernetwork.org/blog) within 24 hours of the
webinar broadcast.
• All microphones are muted for now, so please use the Questions box to ask
questions during the webinar. You'll also have a chance to ask questions at the
end of the webinar.
• Switzer staff will be monitoring Questions during the webinar to solve
technical issues and pass content questions along to our presenters.

3. 1) Problem
2) GreenTRIP Certification
3) Challenges
4) GreenTRIP 2.0

4. Self-fulfilling Prophecy of Sprawl

6. Preference:
walkable,
smaller,
convenient,
short
commutes
VS.
larger homes +
longer
commutes
The New California Dream

7. Demand for 8 Million More Homes near Transit
The New California Dream:
How Demographic and Economic Changes May Shape the Housing Market
In CA’s Largest 4
Metropolitan Areas:
MTC, SCAG, SANDAG,
SACOG

8. Ideal equitable, sustainable TOD:

9. Great Communities
Collaborative &
Regional Policy

11. Smart TOD Infill good in theory, but…..

12. 2.2 Parking Spaces per
Unit
TCRP 128 by Cervero, Arrington
Mid Rise TOD
Change 2.2
Acres 8
Units 801
Parking Spaces 1,800
Parking Cost $33.3 m
New Transit Riders
New Transit
Revenue

13. High Parking Creates Negative Feedback Loop
2+ Parking
spaces
required
Excess
Traffic
expected
= High
Fees
Focus on
larger units
Homes
cost more!

14. High Parking Creates Negative Feedback Loop
2+ Parking
spaces
required
Fewer: Homes,
Open Space,
Community
Amenities
Excess
Traffic
expected
= High
Fees
More
opposition,
$, time,
review
Focus on
larger units
Homes
cost more!
Ground
floors less
attractive

15. High Parking Creates Negative Feedback Loop
2+ Parking
spaces
required
Fewer: Homes,
Open Space,
Community
Amenities
Excess
Traffic
expected
= High
Fees
More
opposition,
$, time,
review
Focus on
larger units
Homes
cost more!
Ground
floors less
attractive
Attract
High
Vehicle
Households
Reduced
affordabilit
y and total
homes,
more
driving for
those that
move in

16. Dukakis Center 2010 Report
TODs are destined to gentrify,
bringing higher incomes,
declining diversity, resulting in
higher vehicle ownership AND
ultimately reduced transit
ridership!

17. 2.2 Parking Spaces per
Unit
TCRP 128 by Cervero, Arrington
vs. 1.1
Mid Rise TOD
Change 2.2
Acres 8
Units 801
Parking Spaces 1,800
Parking Cost $33.3 m
New Transit
Riders
New Transit
Revenue

18. 2.2 Parking Spaces per
Unit
TCRP 128 by Cervero, Arrington
vs. 1.1
Change 2.2 1.1
Acres None 8 8
Units +162 801 963
Parking Spaces -648 1,800 1,152
Parking Cost -$12 m $33.3 m $21m
New Transit
Riders
+52,650
New Transit
Revenue
+$53,330
Mid Rise TOD

19. 2.2 Parking Spaces per
Unit
vs. 0.9
Change 2.2
Acres 8
Units 801
Parking Spaces 1800
Parking Cost $33.3 m
Traffic Reduction
Strategies

20. 2.2 Parking Spaces per
Unit
vs. 0.9
Change 2.2 0.9
Acres None 8 8
Units +200 801 1,001
Parking Spaces -899 1,800 901
Parking Cost -$16.6 m $33.3 m $16.7m
Traffic Reduction
Strategies
+$6 m 1 free pass &
1 free carshare
membership
perunit

21. 2.2 Parking Spaces per
Unit
vs. 0.7
Change 2.2
Acres 8
Units 801
Parking Spcs 1800
Parking Cost $33.3 m
Traffic Reduction
Strategies

22. 2.2 Parking Spaces per
Unit
vs. 0.7
Change 2.2 0.7
Acres None 8 8
Units +220 801 1,021
Parking Spaces -1,086 1,800 714
Parking Cost -$20.1 m $33.3 m $13.2m
Traffic Reduction
Strategies
+$6 m 1 free pass &
1 free carshare
membership
perunit

23. We are stuck, and change is too slow
•Even when changed = common denominator
•Incomplete, hard to access data
•City staff -- overwhelmed
•Developers – no incentives

24. Communities Hate Traffic – and don’t trust
developers or city staff

25. Certification Standards

28. Pay for parking separately from cost of renting or
purchase of home.
Avoid paying for
parking spaces you
aren’t using.

29. First Five
GreenTRIP
Certified
Projects

30. Parker Place, Berkeley
By City Centric
155 FREE Transit passes
100% unbundled parking
155 units
0.80 spaces/unit
Parker Place, Berkeley
By City Centric
155 FREE Transit passes
100% unbundled parking
155 units
0.80 spaces/unit

32. ¼ mile:
5 min
walk
½ mile:
10 min
walk

33. The Crossings, San Leandro
By BRIDGE Housing &
Westlake
100 units:100% Affordable
1 deep discounted pass/unit
unbundled parking
Avg 1.1 spaces/unit
The Crossings, San Leandro
By BRIDGE Housing &
Westlake
100 units:100% Affordable
1 deep discounted pass/unit
unbundled parking
Avg 1.1 spaces/unit

34. 670 Tons less
CO2 than
Avg. Bay
Area HH

36. Results – First five certified projects:
40 year commitment
2,010: FREE Transit Passes
600: FREE Carshare Memberships
355: 100% Unbundled Parking Spaces

37. Impacts
59,400 Fewer miles daily
2.1 M Fewer Pounds GHG/year
$9.8 M Annual Direct Transportation
Savings

38. Major Challenges for Scaling
1) Moving upstream
2) Proprietary
3) DATA gaps
4) Few models
5) Issues not mainstreamed

39. GreenTRIP 2.0: Great Access/Deep Affordability
1) Continue GreenTRIP “Classic”
2) Catalyze research to create needed DATA
3) Web-Based GreenTRIP Database
4) Community Engagement and Education

40. GreenTRIP 2.0: Great Access/Deep Affordability
1) Continue GreenTRIP “Classic”
• New Greater Focus on Dedicated
Affordable Housing
• Thanks to:

41. GreenTRIP 2.0: Great Access/Deep Affordability
1) Continue GreenTRIP “Classic”
2) Catalyze research to create needed
DATA
• Consolidate and analyze existing data
• Conduct site-based research to fill in gaps
• Link with other studies that modify ITE parking
and trip generation rates

42. GreenTRIP 2.0: Great Access/Deep Affordability
1) Continue GreenTRIP “Classic”
2) Catalyze research to created needed DATA
3) Web-Based GreenTRIP Database
• All can view, toggle, see data sources
• Constantly updated, including new TDMs
• Ultimately, overlay zones to embed in codes

43. GreenTRIP 2.0: Great Access/Deep Affordability
1) Continue GreenTRIP “Classic”
2) Catalyze research to created needed DATA
3) Web-Based GreenTRIP Database
4) Community Engagement & Education
• Changing specific plans and zoning
• Trainings and workshops
• Engaging health, affordable housing and others
• Bring info to regional scale -- SB 375
implementation

44. Get Positive Feedback Loop for Transit and TDMs
Rolling!
Increase
Transit
Ridership
Faster and
wider
adoption
of TDMs
TDMs more
affordable &
better
understood

45. Funded by:

46. www.GreenTRIP.org
Ann Cheng
Program Director
Ann@TransFormCA.org
(510) 740-3150 x316
Join the GreenTRIP
Community on
Linkedin!

47. This webinar was
sponsored by the Robert
and Patricia Switzer
Foundation.
For questions or comments, please
contact us
at info@switzernetwork.org.
Like us on
Facebook: http://www.facebook.com/
SwitzerFoundation
Follow us on
Twitter: http://www.twitter.com/swit
zernetwork
Become a member of our LinkedIn
Group: http://linkd.in/switzernetwork

48. Annual
Costs 2 Cars
Car $14,700
CarShare $0
Transit $200
Rent/
Mortgage $18,600
Parking $0
TOTAL $33,500
Family Housing +Transportation Cost Scenarios

49. Annual
Costs 2 Cars 1 Car
Car $14,700 $7,400
CarShare $0 $0
Transit $200 $4,100
Rent/
Mortgage $18,600 $22,000
Parking $0 $0
TOTAL
$33,50
0
$33,50
0
Annual Housing +Transportation Cost Scenarios

50. Annual
Costs 2 Cars 1 Car 0 Car
Car $14,700 $7,400 $0
Car
Share $0 $0 $2,400
Transit $200 $4,100 $6,800
Rent/
Mortgag
e $18,600 $22,000 $22,000
Parking $0 $0 $0
TOTAL $33,500 $33,500 $31,200
Annual Housing +Transportation Cost Scenarios
$2,330

51. Annual
Costs 2 Cars 1 Car 0 Car 0 Car
Car $14,700 $7,400 $0 $0
Car
Share $0 $0 $2,400 $1,900
Transit $200 $4,100 $6,800 $2,000
Rent/
Mortgag
e $18,600 $22,000 $22,000 $22,000
Parking $0 $0 $0 -$1,200
TOTAL $33,500 $33,500 $31,200 $24,700
Annual Housing
+Transportation Cost
Scenarios
GreenTRIPCertified
$8,800

52. Annual
Costs 2 Cars 1 Car 0 Car 0 Car 0 Car
Car $14,700 $7,400 $0 $0 $0
Car
Share $0 $0 $2,400 $1,900 $1,900
Transit $200 $4,100 $6,800 $2,000 $2,000
Rent/
Mortgag
e $18,600 $22,000 $22,000 $22,000 $19,500
Parking $0 $0 $0 -$1,200 -$1,200
TOTAL $33,500 $33,500 $31,200 $24,700 $22,200
Annual Housing
+Transportation Cost
Scenarios
GreenTRIPCertified
Affordable
Home
$11,300

53. Certification Benefits
• Consultation on best strategies
• Evaluation report
• Letter to decision makers
• Presentation at public hearing
• GreenTRIP certificate & plaque
• Press release

55. http://reconnectingamerica.org/assets/Uploads/091030ra201mixedhousefinal.pdf
PROBLEM
GreenTRIP
challenges
GT 2.0
join us
Single Family Detached Over Built by 2 million
The New California Dream:
How Demographic and Economic Changes May
Shape the Housing Market