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DESCRIBING TRENDS,
GRAPHS, AND CHANGES
NORMAN ARIF SETIAWAN
 In business and everyday English, you sometimes have to describe changes
in trends (movement or tendency), graphs, and diagrams.

 In the business context, you may have to describe trends in reports,
meetings, and presentations. In everyday life, you could describe changes
in any subject because things change all the time!
 Describing changes and trends generally consists of
three parts:
 Use a verb (or an adjective and a noun) to describe
movement
 Describe the speed or size of the movement
 Explain the reason or consequence of the change
https://www.youtube.com/watch?v=cN1sv6b7spU
 You can also view it this way: Verb + Speed or Size
+ Result/Reason/Consequence
Example

in 2019, Samsung's sales increased to beat other
brands and become the leader in its class
Part 1
Here are some verbs you can use to describe
change and movement.
 Upward Movement
 To climb
 To rise
 To go up
 To improve
 To pick up
 To recover
 To increase
 To reach a peak
Downward Movement
 To fall
 To decline
 To bottom out
 To decrease
 To drop
 To plummet
 To deteriorate
 To hit a low
 To slip back
 To do down
 Horizontal Movement

 To even out
 To remain stable
 To stabilize
Part 2

 Here are some adjectives and adverbs you can use to
describe the speed and size of change.
 Speed of Change
 Rapid - Rapidly
 Slow - Slowly
 Sudden - Suddenly
 Sharp - Sharply
 Steady - Steadily
 Gradual - Gradually
 Fast - Quickly
Size of Change

 Noticeable - Noticeably
 Substantial - Substantially
 Considerable - Considerably
 Slight - Slightly
 Significant - Significantly
 Dramatic - Dramatically
 Negligible - Negligibly
Part 3
Here are some expressions you can use to express
consequence, and result:

 As a result of
 Due to
 Because of
 Was the reason for
 Caused
 Resulted in
 Explains
 Accounts for
 That is why
 Consequently
 So
 Thanks to
 Time Expressions You Can Use
 In January / In 2011
 In Q1 / Q2 / Q3 / Q4 (In the first quarter / second quarter / third quarter
fourth quarter)
 From January to March
 Examples
 Apple's sales increased significantly due to the launch of the iPhone 4.
[verb + adverb construction]
There was a significant increase in Apple's sales due to the launch of the
iPhone 4.
[adjective + noun (word) construction]
 Our turnover remained stable in January and February. However, in March
and April, it dropped suddenly as a result of the financial crisis.
[verb + adverb construction]
In March and April, there was a sudden drop in our turnover as a result of the
financial crisis.
[adjective + noun (word) construction]


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Describing trends

  • 1. DESCRIBING TRENDS, GRAPHS, AND CHANGES NORMAN ARIF SETIAWAN
  • 2.  In business and everyday English, you sometimes have to describe changes in trends (movement or tendency), graphs, and diagrams.   In the business context, you may have to describe trends in reports, meetings, and presentations. In everyday life, you could describe changes in any subject because things change all the time!
  • 3.  Describing changes and trends generally consists of three parts:  Use a verb (or an adjective and a noun) to describe movement  Describe the speed or size of the movement  Explain the reason or consequence of the change
  • 5.  You can also view it this way: Verb + Speed or Size + Result/Reason/Consequence Example  in 2019, Samsung's sales increased to beat other brands and become the leader in its class
  • 6. Part 1 Here are some verbs you can use to describe change and movement.  Upward Movement  To climb  To rise  To go up  To improve  To pick up  To recover  To increase  To reach a peak
  • 7. Downward Movement  To fall  To decline  To bottom out  To decrease  To drop  To plummet  To deteriorate  To hit a low  To slip back  To do down
  • 8.  Horizontal Movement   To even out  To remain stable  To stabilize
  • 9. Part 2   Here are some adjectives and adverbs you can use to describe the speed and size of change.  Speed of Change  Rapid - Rapidly  Slow - Slowly  Sudden - Suddenly  Sharp - Sharply  Steady - Steadily  Gradual - Gradually  Fast - Quickly
  • 10. Size of Change   Noticeable - Noticeably  Substantial - Substantially  Considerable - Considerably  Slight - Slightly  Significant - Significantly  Dramatic - Dramatically  Negligible - Negligibly
  • 11. Part 3 Here are some expressions you can use to express consequence, and result:   As a result of  Due to  Because of  Was the reason for  Caused  Resulted in  Explains  Accounts for  That is why  Consequently  So  Thanks to
  • 12.  Time Expressions You Can Use  In January / In 2011  In Q1 / Q2 / Q3 / Q4 (In the first quarter / second quarter / third quarter fourth quarter)  From January to March
  • 13.  Examples  Apple's sales increased significantly due to the launch of the iPhone 4. [verb + adverb construction] There was a significant increase in Apple's sales due to the launch of the iPhone 4. [adjective + noun (word) construction]  Our turnover remained stable in January and February. However, in March and April, it dropped suddenly as a result of the financial crisis. [verb + adverb construction] In March and April, there was a sudden drop in our turnover as a result of the financial crisis. [adjective + noun (word) construction] 