Tania and Dea Alfaro
 In business and everyday English, you sometimes 
have to describe changes in trends (movement or 
tendency), graphs, and diagrams. 
 In the business context, you may have to describe 
trends in reports, meetings, and presentations. In 
everyday life, you could describe changes in any 
subject because things change all the time!
 We use following verbs and nouns to express 
negative (-) and positive (+) trends
Verbs  Transitive 
 Negative: 
 Decrease 
 Reduce 
 Lower 
 Positive: 
 Increase 
 Raise 
 Intransitive 
 Negative: 
 Decresase 
 Fall 
 Drop 
 Go down 
 Decline 
 Positive: 
 Increase 
 Rise 
 Go up 
 Grow
 Transitive verbs are always used with an object: 
 The local utility has announced that it will raise 
the price of electricity by 2% in June 
 Intransitive verbs are never used with an object 
 Net income has fallen for the second quarter
 Describing changes and trends generally consists of 
three parts: 
 Use a verb (or an adjective and a noun) to describe 
movement 
 Describe the speed or size of the movement 
 Explain the reason or consequence of the change 
 You can also view it this way: Verb + Speed or Size 
+ Result/Reason/Consequence
 When we want to 
describe significant 
changes, we can use the 
following intransitive 
verbs. 
 Negative: 
 Plummet 
 Plunge 
 Slump 
 Collapse 
 Positive: 
 Soar 
 Skyrocket 
 Shoot up
 When we want to give the exact degree or duration 
of a change, we can do this by: 
 Indicating the beginning and the end of the trends 
with the prepositions form and to 
 The share price fell from $23 in June to only $12 in 
August. 
 Using the preposition by to indicate the extent of 
the change 
 House prices have fallen by 3% over the last 3 
months
Nouns, adjectives and verbs 
 The following nouns are 
used to describe trends: 
 Negative: 
 A reduction 
 A decrease 
 A fall 
 A drop 
 Positive: 
 An increase 
 A rise 
 A raise 
 Growth
 The followings adverbs 
and adjectives are often 
added to verbs and 
nouns to show the 
degree of change: 
 Adjective: 
 Significant 
 Sharp 
 Slight 
 Moderate 
 Adverb: 
 Significantly 
 Sharply 
 Slightly 
 Moderately
Talking about trends

Talking about trends

  • 1.
  • 2.
     In businessand everyday English, you sometimes have to describe changes in trends (movement or tendency), graphs, and diagrams.  In the business context, you may have to describe trends in reports, meetings, and presentations. In everyday life, you could describe changes in any subject because things change all the time!
  • 3.
     We usefollowing verbs and nouns to express negative (-) and positive (+) trends
  • 4.
    Verbs  Transitive  Negative:  Decrease  Reduce  Lower  Positive:  Increase  Raise  Intransitive  Negative:  Decresase  Fall  Drop  Go down  Decline  Positive:  Increase  Rise  Go up  Grow
  • 5.
     Transitive verbsare always used with an object:  The local utility has announced that it will raise the price of electricity by 2% in June  Intransitive verbs are never used with an object  Net income has fallen for the second quarter
  • 6.
     Describing changesand trends generally consists of three parts:  Use a verb (or an adjective and a noun) to describe movement  Describe the speed or size of the movement  Explain the reason or consequence of the change  You can also view it this way: Verb + Speed or Size + Result/Reason/Consequence
  • 7.
     When wewant to describe significant changes, we can use the following intransitive verbs.  Negative:  Plummet  Plunge  Slump  Collapse  Positive:  Soar  Skyrocket  Shoot up
  • 8.
     When wewant to give the exact degree or duration of a change, we can do this by:  Indicating the beginning and the end of the trends with the prepositions form and to  The share price fell from $23 in June to only $12 in August.  Using the preposition by to indicate the extent of the change  House prices have fallen by 3% over the last 3 months
  • 9.
    Nouns, adjectives andverbs  The following nouns are used to describe trends:  Negative:  A reduction  A decrease  A fall  A drop  Positive:  An increase  A rise  A raise  Growth
  • 10.
     The followingsadverbs and adjectives are often added to verbs and nouns to show the degree of change:  Adjective:  Significant  Sharp  Slight  Moderate  Adverb:  Significantly  Sharply  Slightly  Moderately