2. Meaning of Color
RED : warmth, love, anger, danger, boldness, excitement, speed
ORANGE : cheerfulness, low cost, affordability
YELLOW : attention-grabbing, comfort, liveliness, cowardliness,
hunger, optimism, overwhelm, summer
GREEN : durability, reliability, environment, luxurious, optimism,
well-being, nature, calm, relaxation, spring
BLUE : peace, professionalism, loyalty, reliability, honor,
melancholia, boredom, coldness, winter
PURPLE : power, royalty, elegance, sophistication, artificial
3. Meaning of Color
GRAY : conservatism, traditionalism, intelligence, serious, dull,
uninteresting
BROWN : relaxing, confident, casual, reassuring, nature, earthy, solid,
reliable, genuine, autumn
BLACK : Elegance, sophistication, formality, power, strength,
illegality, depression, morbidity, night
WHITE : Cleanliness, purity, newness, virginity, peace, innocence,
simplicity, sterility
4. Significance of color
WHITE
In Japan
Death
In Eastern region
Coldness
Sterility
In India
Purity
RED
In China
- Celebration
- Luck
In India
-Purity
In Eastern culture
-joy when mixed
with white
5. BLUE
In China
-Immortality
In Columbia
-Soap
In Middle east
-Protective
Hindus
-Color of Krishna
YELLOW
In Asia
-Sacred
-Imperial
ORANGE
In Ireland
-Religious significance
protestant
6. GREEN
In India
-Color of Islam
In Ireland
-Religious significance
catholic
In Some tropical
countries
-Danger
In china
-Cheating Wife
BROWN
In India
-Color of morning
In Columbia
-Discourages sales
In Korea
-Trust
7. Physical effect of Color
RED
Physical effects:
Stimulates brain activity, increases heart
rate, respiration and blood pressure, gives
energy and self-confidence.
Governed by:
The Muladhara or Root Chakra
ORANGE
Physical effects:
Energizes, stimulates the appetite and
digestive system, removes inhibitions, and
fosters sociability.
Governed by:
The Swadisthana or Spleen Chakra
8. YELLOW
Physical effects:
Energizes, relieves depression, improves
memory, increases awareness, perception and
understanding. Also stimulates the appetite.
Governed by:
The Manipura or Navel Chakra
GREEN
Physical effects:
Soothing, relaxing mentally as well as
physically, helps alleviate depression,
nervousness and anxiety, offers a sense of
renewal, self-control and harmony.
Governed by:
The Anahata or Heart Chakra
9. BLUE
Physical effects:
Calming, lowers blood pressure and decreases
respiration. Ideal for sleep and over-active
children. Enhances communication and decision-making.
Governed by:
The Vishuddhi or Throat Chakra
VIOLET
Physical effects:
Suppresses appetite, provides a peaceful
environment, relieves tension, and is good for
migraines. Promotes inner strength, wisdom,
kindness, artistic talent and creativity.
Governed by:
The Sahasrara or Crown Chakra
10. INDIGO
Physical effects:
Strengthens intuition
and imagination,
increases dream
activity. Helps connect
us to our unconscious
mind.
Governed by:
The Agya or Third Eye
Chakra
